Benefit: Jurnal Manajemen dan Bisnis
Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 17 No 1 Juni 2013

STRATEGI PENGEMBANGAN PRODUK DI INDUSTRI MEDIA CETAK DI INDONESIA (Bertahan di tengan Persaingan Media Online

Sholahuddin, Sholahuddin (Unknown)

Article Info

Publish Date
18 Jun 2014

Abstract

Understanding the printing press industry position in the product life cycle is very important. This is to determine the right strategy for the printing press in order to be exist and profitable. When we see the condition of the printing press which is facing tough competition withinternet-based media beside the uncertain challenge ahead, the printing press industry is in thematurity phase. In this position is required precise product development strategy. The strategy canbe done by creating new products with expands in a press online and by improving the quality,either by changes in product design or improvement of product quality print journalism.

Copyrights © 2013




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Journal Info
Benefit: Jurnal Manajemen dan Bisnis
Website

Abbrev

benefit

Publisher

Universitas Muhammadiyah Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and ...