Benefit: Jurnal Manajemen dan Bisnis
Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 12 No 2 Desember 2008

BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku Konsumen

Kussudyarsana, Kussudyarsana (Unknown)

Article Info

Publish Date
14 Dec 2009

Abstract

This paper tried to describe the role of culture in management marketing, especiallyin the consumer behavior field. Some aspects of culture be investigated and analyzed bycombined of theorytical background in the real context. This paper also explored the level ofculture, the existence of culture value, and discussing their impact to consumer behavior.Finally, in the end of the paper, author explained the existence of ritual and their implicationto marketing strategies.

Copyrights © 2008




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Journal Info
Benefit: Jurnal Manajemen dan Bisnis
Website

Abbrev

benefit

Publisher

Universitas Muhammadiyah Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and ...