Jurnal Ekonomi Syariah Teori dan Terapan
Vol. 4 No. 5 (2017): Mei-2017

Hubungan Antara Tipe Kepribadian, Bauran Pemasaran Jasa dan Niat Membeli Ulang

Deri Rachmat Rizki (Airlangga University)
Achsania Hendratmi (Airlangga University)



Article Info

Publish Date
15 Dec 2017

Abstract

This research aims to know the influence of personality types against perception, perception of services marketing mix the marketing mix of services against the intention to buy back products fashions in Rabbani and personality types against the intention to buy back products fashions at Rabbani. The subject of this research is the intention to buy back products fashions at Rabbani. The type of the data being used is the primary data with 149 correspondents. This research method using quantitative methods with technical analysis path. The results showed that the personality types have no effect significantly to perceptions of service marketing mix. However, the perception of service marketing mix positive significant effect against the intention of buying it back. And personality type back has no effect against the intention of buying it back.

Copyrights © 2017






Journal Info

Abbrev

JESTT

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Syariah Teori dan Terapan (JESTT) accepts original manuscripts in the field of Islamics Economics, including research reports, case reports, application of theory, critical studies and literature ...