Jurnal Ilmu Sosial dan Ilmu Politik
Vol 12, No 2 (2008): NOVEMBER (Media dan Demokrasi)

Konvergensi Media Periklanan dalam Konstelasi Perkembangan Teknologi Media

Widodo Agus Setianto (Universitas Gadjah Mada)

Article Info

Publish Date
01 Nov 2008

Abstract

The recent development of information technology and commuitication with the presence of new media has affected human behaviors and habit especially in media consumption patterns. Efforts should be made by the conventional mass media, as advertising media, to be in line with the new media development. This article argues that the form of advertising media in the new media environment will be convergence media advertising.

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Journal Info
Jurnal Ilmu Sosial dan Ilmu Politik
Website

Abbrev

jsp

Publisher

Universitas Gadjah Mada

Subject

Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Ilmu Sosial dan Ilmu Politik (JSP) is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: gender politics and identity, digital society and disruption, ...