Jurnal Ilmu Sosial dan Ilmu Politik
Vol 17, No 1 (2013): JULI (Menimbang Birokrasi, Partai, dan Politik di Indonesia)

Menimbang Media Sosial dalam Marketing Politik di Indonesia: Belajar dari Jokowi-Ahok di Pilkada DKI Jakarta 2012

Wisnu Prasetya Utomo (Lembaga Pemantau Media “Pindai”)

Article Info

Publish Date
13 May 2014

Abstract

The victory of Jokowi and Basuki Tjahaya Purnama (Ahok) in the 2012 Jakarta election has marked an important stage in the development of political marketing on contemporary Indonesian politics. Social media provides a great influence in this election. Social media became an effective tools to organize people and mobilize voters. In the era of political personalization after the authoritarian New Order, mix-mediated political marketing which combine social media, mass media, and traditional political marketing can be an alternative strategy for the candidate or political party to win the election.

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Journal Info
Jurnal Ilmu Sosial dan Ilmu Politik
Website

Abbrev

jsp

Publisher

Universitas Gadjah Mada

Subject

Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Ilmu Sosial dan Ilmu Politik (JSP) is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: gender politics and identity, digital society and disruption, ...