This study aimed to determine the root of the problem of low quality and image of SDN 02Â and 04 Ungaran and also to define the strategie to improve the quality and to build the imageÂ of SDN 02 and 04 Ungaran. This qualitative descriptive study used fishbone analysis and dataÂ collection used Focus Group Discussion (FGD), interviews, and study of document. TheÂ results showed that the root problem of low quality of SDN 02 and 04 Ungaran were learnershad low ability, teachers provided less motivation of learning, the willingness of teachers toÂ improve teaching skills were low, teachers were elderly, teachers did not plan learningÂ activities by themselves, school principle had never participated in managerial training, nonÂ standard size of classrooms and the library had not been adequate. The root of the problemÂ why the image of SDN Ungaran 02 and 04 were not good enough namely: the lack ofÂ academic supervition and extracurricular competent. Strategies to improve the quality and toÂ build image of SDN 02 and 04 Ungaran were : a)implementing ongoing supervision byÂ principle to raise teachers motivation, b)proposing for aid to the authorities both for theÂ rehabilitation of classrooms and procurement of books, c) involving school committee inÂ order to improve the school environment, and d) forming school developer team in academicÂ achievement and extracurricular activities.
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