Jurnal Ekonomika
Vol 1, No 1 (2010): Volume I No. 1 Januari 2010

Pengaruh Privasi, Keamanan, Kepercayaan dan Pengalaman Terhadap Niat Untuk Bertransaksi Secara Online

Palungan, Pither (Unknown)



Article Info

Publish Date
21 Nov 2017

Abstract

The purpose of the study are: (1) examine the influence of confiedence in the attitude of consumers to transact on line. Test the influence of risk perseption on consumer attitudes to online transaction; (2) examine the influence of consumer attitudes on intentions to transact on line; (3) examine the influence of trust in risk perseption, (4) examine the influence of perseptions of privacy risks; (5) test influence of risk perseption on intention to transact online; (6) test the effects of behavioral control on intention to transact online; (7) test the influence of subjective norm on intention to transact on line; (8) examine the influence of perseptions of security risks; (9) To test the influence of experience using the intenet for online purchase intentions. Analysis tools using Partial Least Square (PLS). The research found that the trust provides a positive influence on attitudes are not significant, security providing a positive influence and significance of risk perseption; belief that positive impact is not significant to the perception of risk to transact online; privacy positive impact and significant risk perception; perceptions of risk provides a positive impact and significant manner, attitude a positive impact and significant to intention to transact online; perseptions of risk provides a positive impact and significant intentions, experience using the Internet to effect positive and significant impact on the intention; norm subjective negative impact is not significant; control behavior gives a significant positive affect on intentions.  Key Words: Risk Perception, Online Transactions, Privacy, Security trust

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Journal Info

Abbrev

ekonomika

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomika (P-ISSN: 2086-3233 dan E-ISSN:2685-2977) merupakan jurnal ekonomi yang diterbitkan secara berkala sebanyak dua kali dalam setahun pada bulan Januari dan bulan Juni oleh Fakultas Ekonomi Universitas Borneo Tarakan. Jurnal ini sebagai media komunikasi ilmiah bagi kalangan akademisi, ...