Optimum : Jurnal Ekonomi dan Pembangunan
Vol 5, No 2 (2015)

DAMPAK ADAPTASI PRESENTASI TREE-VIEW TERHADAP NIAT UNTUK MELAKUKAN PEMBELIAN SECARA ONLINE: EMOSI DAN SIKAP PENGGUNA SEBAGAI MEDIATOR (DIDASARKAN PADA STIMULUS-ORGANISM-RESPONSE MODEL)

Hidayatulloh, Amir ( Universitas Ahmad Dahlan)

Article Info

Publish Date
01 Sep 2015

Abstract

The purpose of this reserach is to fi nd out whether a method of adaptionpresentation tree-view has an impact on individual intention to purchase in online storewhich mediated by emotion and attitude toward the website. Sample was collected byusing purposive sampling method with criterias, such as a person who is ever browsingin online store and at least has two times online purchasing history. Data was collectedby using survey both distributed to responden directly as well as through internet, and220 sample done by testing. Statistical test was done using WarpPLS 3.0. The resultis user emotion increases when website use tree-view , whereas attitude toward thewebsite don’t increase when website use tree-view. User emotion at browsing activityin website use tree-view adaptation and positive attitude of user on the website, fi nallyencourage individual to have purchase intention.

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Journal Info
Optimum : Jurnal Ekonomi dan Pembangunan
Website

Abbrev

OPTIMUM

Publisher

Universitas Ahmad Dahlan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JURNAL OPTIMUM adalah jurnal Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan Yogyakarta yang terbit dua kali dalam satu tahun yaitu setiap Maret dan September. Jurnal OPTIMUM memuat artikel penelitian bidang Ekonomi Pembangunan, Manajemen, dan Akuntansi yang ditulis oleh dosen, alumni, ...