Optimum : Jurnal Ekonomi dan Pembangunan
Vol 5, No 1 (2015)

FAKTOR PENGARUH KEPUASAN KONSUMEN BUSANA MUSLIMAH DI ONLINE SHOP

Widyarini, Widyarini (Unknown)

Article Info

Publish Date
01 Mar 2015

Abstract

This research objective is to know the influence of products, prices, services and advertising on purchasing satisfaction on Moslem’s fashions on the online shop with the decision to buy as a moderating variable. The requirements to become a respondent is at least ever make a purchase on the moslem’s fashions online shop. The number of respondents as many as 127 people, taken by convenience sampling method, and the respondents fill out questionnaires via the web. The results showed that advertisement and product have a positive strong significant impact and service has a positive moderate significant impact to the decision to buy. Whereas prices and trust have no effect at all. The study also proves that the decision to buy was able to give satisfaction to the buyer.

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Journal Info
Optimum : Jurnal Ekonomi dan Pembangunan
Website

Abbrev

OPTIMUM

Publisher

Universitas Ahmad Dahlan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JURNAL OPTIMUM adalah jurnal Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan Yogyakarta yang terbit dua kali dalam satu tahun yaitu setiap Maret dan September. Jurnal OPTIMUM memuat artikel penelitian bidang Ekonomi Pembangunan, Manajemen, dan Akuntansi yang ditulis oleh dosen, alumni, ...