ASEAN Journal on Hospitality and Tourism
Vol 9, No 1 (2010)

WHICH DINE OUTVARIABLESARE IMPORTANTINTHE RESTAURANTSELECTION PROCEDURE FOR BUSINESS PURPOSES: CASE STUDY OF UNIVERSITY COMMUNITY MEMBERS

LEE, CHANG (Unknown)

Article Info

Publish Date
06 Dec 2016

Abstract

The purpose of the study is to explore variables that university-associated members perceive to be important when they dine out for business purposes. The study explores whether importance of these variables are different according to demographic and dine out characteristics. Independent-sample t-test and Analysis of variance (ANOVA) are utilized for this study. The study indicates that variables that people consider more important compared to other factors are ones that directly related to peoples’ dine out experiences. Items that are not directly related to actual dine out experience appear to be less important to university community members when they dine out.

Copyrights © 2010




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Journal Info
ASEAN Journal on Hospitality and Tourism
Website

Abbrev

ajht

Publisher

Institut Teknologi Bandung

Subject

Humanities Engineering Social Sciences

Description

The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, ...