Bisma: Jurnal Bisnis dan Manajemen
Vol 11 No 2 (2017)

PENGARUH LOKASI DAN BRAND IMAGE SERTA KUALITAS LAYANAN TERHADAP KEPUASAN PADA MAHASISWA FAKULTAS KEDOKTERAN UNIVERSITAS JEMBER

Irmawati, Herliana (Unknown)
Yulisetiarini, Diah (Unknown)
Wulandari, Deasy (Unknown)

Article Info

Publish Date
08 May 2017

Abstract

Abstract: The purpose of this study was to examine the effect of location, brand image, and service quality on student satisfaction in Universitas Jember. This was an explanatory research. Data were collected in December 2016. The study population was undergraduate students in the Faculty of Medicines, Universitas Jember. The Faculty of Medicines was selected because it had the largest number of registrants while the quota for the accepted students was very limited. The total number of the Faculty of Medicines’ students in 2015/2016 was 85 (eighty five). The sample consisted of 96 (ninety six) respondents because all undergraduate students batch 2015/2016 were used as the sample. Data were analyzed using multiple linear regression. Keywords: Location, Brand Image, Service Quality, and Satisfaction

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Journal Info
Bisma: Jurnal Bisnis dan Manajemen
Website

Abbrev

BISMA

Publisher

Universitas Jember

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima ...