English Language and Literature International Conference (ELLiC) Proceedings
Vol 1 (2017): 1st ELLiC Proceedings: `Innovation, Trends, and Challenges in English Language Learni

Person Pronoun Deixis in Indonesian Cellular Operators Advertisements: Represent the Participants?

Novitasari, Ningrum (Unknown)
Mutmainnah, Yulia (Unknown)
Nugraheni, Yunita (Unknown)

Article Info

Publish Date
15 Apr 2017

Abstract

This qualitative descriptive research uses non participatory observation method with Telkomsel and Indosat cellular operator advertisements as the objects. There are three types of person pronoun deixis: first, second and third person pronoun deixis which are consist of 14 deixis, namely: ku, aku, aku, gue, kita, kami, mu, kamu, kamu, loe, kamu, bang, dia, dan mereka. The most commonly person pronoun deixis used in Telkomsel and Indosat advertisements is "aku". In addition, it was found that the person pronoun deixis in the Telkomsel advertisement varied more than it is in Indosat advertisements. The use of each personal pronoun deixis depends on the close of participants, situation (formal or less formal), and who the participant itself.

Copyrights © 2017




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Journal Info
English Language and Literature International Conference (ELLiC) Proceedings
Website

Abbrev

ELLIC

Publisher

Universitas Muhammadiyah Semarang

Subject

Languange, Linguistic, Communication & Media

Description

English Language and Literature International Conference (ELLiC) proceedings are the proceedings of an annual international conference named the English Language and Literature International Conference (ELLiC). The proceedings publish scientific articles in the following fields - language teaching, ...