Jurnal CMES
Vol 7, No 2 (2014)

STRUKTUR IKLAN KOMERSIAL DI MEDIA CETAK MESIR (STRUCTURE OF COMMERCIAL ADVERTISEMENT IN EGYPT PRINTED 126 MEDIA)

Moh. Masrukhi, Syamsul Hadi, Suhandano, Thoyib (Unknown)

Article Info

Publish Date
16 Dec 2014

Abstract

Commercial advertisement of the printed media usually appears in two kinds. There are verbal and compounding of verbal and nonverbal.  The article explores thestructure of commercial advertisement of the printed media in Egypt. The objective ofthis paper is to explain the elements and the patterns in each structure.  It collectedadvertisement from Egypt news papers and magazines during April until June 2013 andanalyzed the data using the theory of advertisement of Leech and Bathia. The analysisresult reveals that verbal structure has more patterns than nonverbal ones. It concludesthat the verbal structure is more complex than nonverbal structure and its existence isneeded to help verbal messages.

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Journal Info
Jurnal CMES
Website

Abbrev

cmes

Publisher

Universitas Sebelas Maret

Subject

Languange, Linguistic, Communication & Media

Description

The journal published in June and December has the following objectives: developing the scholarship and insights of academic community and researchers on the Middle Eastern regions from various perspectives, publishing the academic community’s research results and in general the ...