Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)
Vol 13, No 1 (2018)

FAKTOR-FAKTOR PERTIMBANGAN PEMILIHAN PRODUK MIE INSTAN

Arum Wahyuni Purbohastuti (Unknown)

Article Info

Publish Date
30 Apr 2018

Abstract

The purpose of this research is to know what factors influence buying decision on instant noodle product such as taste, price, brand, easiness to get, portion, availability of flavor variant. Where the samples taken in this study are student KKM Untirta 2016 in the village Padarincang Serang-Banten. This study is a qualitative research by distributing questionnaires of 74 in KKM student in Padarincang. The results obtained are that the factors that most influence the decision in the purchase of instant noodle products is the taste.Keywords : Product, Price, Brand,and buying decision

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Journal Info
Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)
Website

Abbrev

JTE

Publisher

Universitas Sultan Ageng Tirtayasa

Subject

Economics, Econometrics & Finance Social Sciences

Description

Tirtayasa Ekonomika Journal |ISSN: 2540-931X (Online)| is published by Faculty of Economics and Business, University Sultan Ageng Tirtayasa. Tirtayasa Ekonomika Journal provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news ...