Jurnal Manajemen dan Kewirausahaan (JMDK)
Vol 6, No 2 (2018): December 2018

Motivasi Penggunaan Layanan Internet Banking dan Hubungannya dengan Perbedaan Gender

Sihotang, Ellen Theresia (Unknown)
Sekarsari, Larasati Ayu (Unknown)

Article Info

Publish Date
26 Dec 2018

Abstract

This study aims to describe and analyze the motivations of using internet banking with gender as the moderation to representation the consumer behavior which can provide design of marketing strategies based on customers’ desires and needs. The sampling techniques are a purposive and a snowball sampling with 250 respondents in Surabaya. The result shows that perceived of usefulness, perceived ease of use, perceived of security and bank initiatives are motivations that encourage using the internet banking service. However, gender as the moderation does not influence to all these factors in using internet banking services.  https://doi.org/10.26905/jmdk.v6i2.2331

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Journal Info
Jurnal Manajemen dan Kewirausahaan (JMDK)
Website

Abbrev

jmdk

Publisher

Universitas Merdeka Malang

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research. ...