Jurnal Ilmiah Ecobuss
Vol 3 No 1 (2015): Ecobus Maret 2015

Pengaruh Citra, Kepercayaan, dan Tambahan Merek pada Pembelian (Studi Pada Produk Kacang Sembunyi Zaha Barokah)

Muhammad Syarif Hidayatullah Elmas (Unknown)

Article Info

Publish Date
09 Mar 2015

Abstract

This study aims to determine the effect on purchases of brand image, brand trust to figure out the effect on the purchase and the additional brand to purchase. The population is the consumers’ of “Kacang Sembunyi Zaha Barokah” products which are 100 respondents. The study used linear regression analysis of multiple with condition test assumption classical by using SPSS 19 software. The linear regression analysis SPSS 19, with multiple software both simultaneously or simultaneously or by partial or each variable (good image trust, and extra brand) influential significantly to variable bound (purchases). Keywords: Brand Image, Brand Trust, an Additional Brand, Purchase

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Journal Info
Jurnal Ilmiah Ecobuss
Website

Abbrev

ecobuss

Publisher

Universitas Panca Marga Probolinggo

Subject

Economics, Econometrics & Finance

Description

Jurnal Ecobus adalah hasil penelitian dan hasil pemikiran dari Civitas Fakultas Ekonomi dan pihak luar yang berminat pada perkembangan ilmu ekonomi serta terbit secara berkala setiap bulan maret dan bulan september pada tahun 2015 dan akan terbit secara berkala setiap dua kali dalam satu ...