Jurnal Riset Bisnis dan Investasi
Vol 2, No 3 (2016): JURNAL RISET BISNIS & INVESTASI

Analisis Loyalitas Konsumen Ritel Berbasis Swalayan pada Lab Bisnis

Halilah, Ii (Unknown)
Sari Putri, Ivon Sandya (Unknown)

Article Info

Publish Date
15 Mar 2017

Abstract

The “Lab Bisnis”, which is a Business Administration Dept’s laboratory, is a kind of convenience store. The daily transactions which influence the profit of the store are very low compared with other competitors. This condition might happen because of the low level of customer loyalty. This study found that the customer loyalty factor of Lab Bisnis is high in repeat buying & referrals factors. However, as for the retention behavior, it should be increased by the management. The study can make a module to arrange the loyalty strategy program in next future.

Copyrights © 2016




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
412.331 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Riset Bisnis dan Investasi
Website

Abbrev

an

Publisher

Politeknik Negeri Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, ...