<![CDATA[This study aimed to analyze the effect of the announcement of the change of company name to find out whether there is any difference before and after the announcement of the change of the company name. In general, as we know that the image of a company usually affects the perception of an investor to invest in a company. Therefore, when a company decides to make a change of its name, it would have a positive or negative impact. This study uses data from the Indonesia Stock Exchange during the period 2012 - 2013. This study took a sample of 18 companies from 36 companies. This research-based event study using purposive sampling method. The results of this study stated that there was no difference in the stock price on the announcement of change of the company name. Announcement of changing the company name is reacted negatively, which means investors will not be affected by the change of the company name and the company name change will not affect the stock price of a company.]]>
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