Garuda - Garba Rujukan Digital

Jurnal Keuangan dan Bisnis

Vol 15 No 1 (2017): Jurnal Keuangan dan Bisnis Edisi Maret 2017

Ridwan, Eka Muzalfitri (Unknown)

Publish Date
03 Jun 2017

This research analyzes the culture in some automotive firms (not only for motorcycles but also for cars) in South Sumatera, Indonesia which based on adaptive competencies like innovations, attention to detail, outcome orientation, team orientation, and customer complaints focus and its impacts on customers’ services satisfaction. The samples of this research are some customers that got services from the automotive firm in South Sumatra area. The service is usually in the form of help to purchase motorcycles and cars from some automotive factories in South Sumatera areas (Palembang, Prabumulih, Lahat, Ogan Ilir and Batu Raja). This result of this research suggested that the Adaptive-Competencies Based by Culture could be increased by using all the mechanics efforts and they realize to improve their services until the customers’ satisfaction can be achieved

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