<![CDATA[Maluku Province as one of the archipelagic provinces, has nature characteristics that are very different and unique, especially in terms of marine tourism and culture. Banda Islands is one of the many tourist areas visited by local, domestic and international tourists. The phenomenon of tourism in Maluku gradually has two components measure of the essence (indicator) of tourism problems and still become the standard of achieving the tourism success of a region, namely the number of visits and length of stay. Both of these elements are strongly influenced by the availability of tourist means and perceptions about a destination. This study aims to examine the perception of tourists through service quality dimensions (Assurance, Responsiveness, Tanggible Facilities, Reliability and Empathy) on the destination image and tourist loyalty in the Banda Islands of Maluku Province. The method used in this research is quantitative method. The survey was conducted through a questionnaire using a Likert scale with 5 alternative answers to obtain primary data. Total respondents were eligible for a sample of 372 tourists. Data analysis using SEM Partial Least Square (PLS) method with SmartPLS version 3.0 software. This study found that the tanggible facilities, responsiveness and empathy of the service quality dimensions are positively and significantly affect to destination image. On the ather side, reliability and assurance do not have a significant effect on the destination image. In addition, the destination image positively and significantly affects to tourist loyalty.]]>
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