BUANA SAINS
Vol 9, No 1 (2009)

VARIABEL YANG MEMPENGARUHI PEMILIHAN SALURAN DISTRIBUSI BAGI PETANI PRODUSEN SALAK (Studi pada petani salak di Desa Kresikan Kecamatan Gondangwetan Kabupaten Pasuruan)

Eri Yusnita Arvianti (PS. Agribisnis, Fak. Pertanian, Universitas Tribuwana Tunggadewi Malang)
Suntara Suntara (Dinas Perikanan Kabupaten Pasuruan)

Article Info

Publish Date
04 Apr 2009

Abstract

The aims of this research were to describe the market balance, goods balance, producer balance, and distributor balance influencing channel selection of zalacca producers in Pasuruan, and to analyze the dominant variable considered by the zallacca producer farmer in Pasuruan. The respondents were taken from the population of zalacca farmers by simple random sampling method resulting 50 respondents. The research results showed that market balance, goods balance, producer balance, and distributor balance variable simultaneously affected the selection of distribution channel. The distributor balance variable was the most dominant variable influencing the distribution channel selection

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Journal Info
BUANA SAINS
Website

Abbrev

buanasains

Publisher

Universitas Tribhuwana Tunggadewi

Subject

Biochemistry, Genetics & Molecular Biology Chemistry Mathematics Physics

Description

BUANA SAINS p-ISSN : 1412-1638 | e-ISSN: 2527-5720 is a double-blind peer-reviewed, open-access journal, published by UNITRI PRESS. It publishes original and applied research in all areas of natural science. The Editorial goal is to provide a forum exchange and an interface between researchers and ...