AL-ULUM: JURNAL SAINS DAN TEKNOLOGI
Vol 4, No 1 (2018)

ANALISIS POLA SALURAN PEMASARAN USAHA TEMPE INDUSTRI RUMAH TANGGA DI KELURAHAN GUNTUNG PAIKAT KOTA BANJARBARU

Zulipah Mahdalena (Fakultas Pertanian Prodi Agribisnis Universitas Achmad Yani Banjarmasin)
Fadli Yannur (Fakultas Pertanian Prodi Agribisnis Universitas Achmad Yani Banjarmasin)

Article Info

Publish Date
21 Nov 2018

Abstract

This research was conducted on Guntung Paikat village at Banjarbaru district, on 26 April until 26 Juni 2018.  This study aims to determine the market channels and analyze the margins of tempeh. The Method used was.survey method and porposive samping technique  Data obtained through interview technique to marketing actors (Farmer, wholesalers and retailers) and analyzed descriptively.  Results of this stusy showed that the tempeh marketing channels on Guntung Paikat village consists of several types that are I, II and III.  Marketing Margin for each Tempeh of marketing channels I, II and III, respectively are Rp.3000Rp.2000,-, and Rp.0 The Highest farmer’s share received by tempeh producers is on channel II (60%) and the lowest is on channel 1 (50%). The Average Farmer’s share is 55 %. Keywords :  tempeh,  marketing channels ,  marketing margin, farmer’s share, guntung paikat village

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Journal Info
AL-ULUM: JURNAL SAINS DAN TEKNOLOGI
Website

Abbrev

JST

Publisher

Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Subject

Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Energy

Description

Al Ulum: Jurnal Sains dan Teknologi = Al Ulum: Journal of Science and Technology (JST) is an international and open access journal with registered number ISSN 2477-4731 (Online). JST is a peer-reviewed journal published three times a year (April, August and December) by UPT Publication and Journal ...