Jurnal Bisnis dan Akuntansi
Vol 17 No 2 (2015): Jurnal Bisnis dan Akuntansi

Pengaruh site design, informativeness, dan security terhadap customer satisfaction online web retailing zalora Indonesia

YUNIA AYU LESTARI HENDRANINGTIYAS (STIE Trisakti)
WIBISONO SOEDIONO (STIE Trisakti)

Article Info

Publish Date
16 Apr 2018

Abstract

The purpose of this research is to analysis how site design, informativeness, and security influence customer satisfaction online web retailing Zalora. The sampling method in the research was convenience sampling and used 100 respondents. Data was used the primary data, and the methods to analyze the data was regression. The result of this research shows that site design, informativeness, and security have positive influence to customer satisfaction.

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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...