Majalah Ilmiah Bijak
Vol 13, No 1: march 2016

PENGARUH KERELASIAN PEMASARAN DAN CITRA PERGURUAN TINGGI TERHADAP KEPERCAYAAN MAHASISWA PROGRAM DIPLOMA PADA SEKOLAH TINGGI ILMU ADMINISTRASI MANDALA INDONESIA DI JAKARTA

Nur Fitri Rahmawati (Institut Ilmu Sosial dan Manajemen Stiami)

Article Info

Publish Date
31 Mar 2016

Abstract

This study was conducted to determine relationship marketing , imagery STIAMI college diploma program in Jakarta , Diploma Student’s Trust  and also  determine how much influence of relationship marketing and college’s image partially and simultaneously on Diploma Student’s trust at STIAMI Jakarta.The population was STIAMI’s Diploma Student, amounting to 465 people and the researcher takes 117 among af the population be the sample. Each respondent was given a total of 32 questions using a Likert scale.The results of this study indicate that relationship marketing gives the positive influence and significant to the Diploma student’s trust, college’s image gives positive and significant impact to the Diploma student’s trust.

Copyrights © 2016




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
961.652 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Majalah Ilmiah Bijak
Website

Abbrev

bijak

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every ...