Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi
Vol 12, No 2 (2009)

TEKNOLOGI INFORMASI UNTUK KEUNGGULAN STRATEGIS: KONSEP DAN MODEL

Ronowati Tjandra (Akademi Akuntansi YKPN Yogyakarta)



Article Info

Publish Date
01 Aug 2009

Abstract

Lately, information technology (IT) is used to produce efficiency and effectiveness, and to win the battle. In other words, information technology (IT) is an effective weapon in economic competition so that the companies’ goal. The discussion of information technology involves information as paper dragon goal supporter, management control, strategic source, strategic tool and competitive advantage. Strategic information technology differs from conventional information technology in terms of orientation, goal, focus, and supporter. Michael E. Porter has developed three strategic focus, that is: (1) competitive advantage: cost differentiation, focus, innovation, alliance, growth, quality; (2) value chain model, and (3) competitive forces model. Information technology is strategic if it supports one or more competition strategic. Companies are facing threats and opportunities from the outside. Threats are coming from new competitors, product/service substitute, consumer’s bargaining power and present competitors. The application of information strategic (IS) to get strategic advantages isn’t always easy. Companies should consider factors which may influence the failure or success of strategic information strategic (IS) application. Since it is important, managers need to carefully identify any information technology opportunity in order to give their companies benefit.Keywords: information technology, information strategic, strategic focus, threats and opportunities.

Copyrights © 2009






Journal Info

Abbrev

wahana

Publisher

Subject

Economics, Econometrics & Finance

Description

Wahana merupakan Jurnal Ekonomi, Manajemen dan Akuntansi yang diterbitkan oleh Akademi Akuntansi Yayasan Keluarga Pahlawan Negara sebagai media untuk mengkaji berbagai fenomena atau permasalahan maupun hasil penelitian yang berhubungan dengan Ilmu Ekonomi, Manajemen dan Akuntansi dalam arti luas. ...