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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SANDI GROUP DI SHOPEE: Marketing Mix, Kualitas Produk, Harga dan Keputusan Pembelian aslichah; Henny Dwijayani; Betty Rahayu; Ferry
eBA Journal: Journal Economic, Bussines dan Accounting Vol. 9 No. 2 (2022): Journal Economic, Bussines dan Accounting
Publisher : Fakultas Ekonomi Universitas Darul Ulum

Tujuan dari penelitian ini adalah Untuk mengetahui dan menganalisis kualitas produk secara parsial mempunyai pengaruh terhadap keputusan pembelian, dan untuk mengetahui dan menganalisis harga secara parsial mempunyai pengaruh terhadap keputusan pembelian serta untuk mengetahui dan menganalisis dari kedua variabel (kualitas produk dan harga) yang mempunyai pengaruh dominan terhadap keputusan pembelian. Jenis Penelitian yang digunakan dalam penelitian ini adalah kuantitatdengan metode kuesioner dan jumlah sampel dalam penelitian ini sebanyak 30 responden. Tehnik pengambilan sampel tersebut diperoleh dengan menggunakan metode Simple Random Sampling. Sumber data menggunakan data primer dan menggunakan data sekunder yaitu literatur dan dari internet. Sedangkan teknik analisis data yang digunakan pada penelitian ini adalah analisis kuantitatif dengan menggunakan analisis melalui bantuan program SPSS. Hasil penelitian berdasar analisis regresi linier berganda dengan menggunakan uji t dapat disimpulkan variabel Kualitas Produk tidak berpengaruh signifikan secara parsial terhadap variabel Keputusan Pembalian. Variabel Harga berpengaruh signifikan secara parsial terhadap variabel Keputusan Pembalian. Ditemukan bahwa variabel yang berpengaruh dominan terhadap Keputusan Pembelian pada toko online Sandi Group di shopee adalah variabel Harga.

Pengaruh Kualitas Produk, Promosi, Dan Persepsi Harga Terhadap Keputusan Pembelian Fore Coffee : Kualitas Produk, Promosi, Persepsi Harga, dan Keputusan Pembelian . Nur Indah Ramahdani Edvin Fairliantina
Jurnal Ecoment Global Vol. 8 No. 2 (2023): Edisi Agustus 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35908/jeg.v8i2.2945

This study aims to determine whether or not there is an effect of Product Quality, Promotion, and Price Perception on Purchasing Decisions at Fore Coffee partially and simultaneously. This research is quantitative, the data is taken from distributing questionnaires with a total of 150 respondents. The method used is purposive sampling method with SPSS 25 as data processing. The results of data processing show that from the t test, the product quality variable has a positive and significant effect on purchasing decisions. Meanwhile, the promotion and price perception variables show a positive and significant influence on purchasing decisions. Testing with the F test results the variables of product quality, promotion, and price perception have a simultaneous or joint effect on purchasing decisions. So the researcher draws the conclusion that product quality, promotion, price perception Fore is good enough and meets consumer expectations so that it influences purchasing decisions at Fore Coffee. Keywords: Product Quality, Promotion, Price Perception, and Purchase Decision Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh Kualitas Porduk, Promosi, dan Persepsi Harga terhadap Keputusan Pembelian di Fore Coffee secara parsial dan secara bersama-sama. Penelitian ini bersifat kuantitatif, data diambil dari penyebaran kuesioner dengan total 150 responden. Metode yang digunakan yaitu metode purposive sampling dengan SPSS 25 sebagai pengolahan data. Hasil dari pengolahan data menunjukkan dari pengujian t hitung variabel kualitas produk berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Sedangkan variabel promosi dan persepsi harga menunjukkan adanya pengaruh secara positif dan signifikan terhadap keputusan pembelian. Pengujian dengan uji F hasilnya variabel kualitas produk, promosi, dan persepsi harga berpengaruh secara simultan atau bersama-sama terhadap keputusan pembelian. Jadi peneliti menarik kesimpulan yaitu kualitas produk, promosi, persepsi harga Fore sudah cukup bagus dan memenuhi harapan konsumen sehingga berpengaruh terhadap keputusan pembelian di Fore Coffe. Kata Kunci: Kualitas Produk, Promosi, Persepsi Harga, dan Keputusan Pembelian

Analisis Pengaruh Citra Merek, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk (Studi Kasus Pembelian Produk Capa Oil) Rilo Fajar Maritha; Pertiwi Ratna Ningsih; Ranty Anindyastri; Delfi Dwi Apriani; Liana Mangifera
Jurnal Ekonomika Dan Bisnis Vol. 1 No. 2 (2021): Jurnal Ekonomika dan Bisnis (JEBS)
Publisher : CV. ITTC INDONESIA

In Indonesia, the agricultural sector is one of the business activities involving many stakeholders. One of the agricultural commodity products that have a high enough potential is papaya fruit. Almost all parts of the papaya plant can be utilized, ranging from fruit, leaves, to stems. But besides that, so far papaya seeds are not used properly, so it only ends up being waste. According to research conducted by Wardani in Ahmad and Adriyanto (2019), it is mentioned that papaya seeds contain flavonoids, alkaloids, tannins, saponins, and steroids that are efficacious to eradicate mosquitoes. From this, we make products in the form of essential oils made from papaya seeds with the trademark Capa Oil. This research is intended to find out the influence of brand image, price, and product quality on capa oil purchasing decisions in the Greater Solo region. The results of this study show that the brand image, price, and quality of products influence the purchase decision of Capa Oil in the Greater Solo region.

ANALISIS PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK (Studi Kasus Pembelian Produk Capa Oil) Rilo Fajar Maritha; Pertiwi Ratna Ningsih; Ranty Anindyastri; Delfi Dwi Apriani; Liana Mangifera
Jurnal Ekonomika Dan Bisnis Vol. 1 No. 1 (2021): Jurnal Ekonomika dan Bisnis (JEBS)
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.565 KB)

Di Indonesia, sektor pertanian menjadi salah satu aktivitas bisnis yang melibatkan banyak stakeholder. Salah satu hasil komoditas pertanian yang memiliki potensi cukup tinggi yaitu buah pepaya. Hampir seluruh bagian dari tanaman pepaya bisa dimanfaatkan, mulai dari buah, daun, hingga batangnya. Namun disamping itu, selama ini biji pepaya tidak dimanfaatkan dengan baik, sehingga hanya berakhir menjadi limbah saja. Menurut penelitian yang dilakukan oleh Wardani dalam Ahmad and Adriyanto (2019), disebutkan bahwa biji pepaya memiliki kandungan flavonoid, alkaloid, tanin, saponin, dan steroid yang berkhasiat untuk membasmi nyamuk. Dari hal tersebut, kami membuat produk berupa essential oil yang berbahan dasar dari biji pepaya dengan merek dagang Capa Oil. Penelitian ini dimaksudkan untuk mengetahui pengaruh pengaruh citra merek, harga, dan kualitas produk terhadap keputusan pembelian Capa Oil di wilayah Solo Raya. Hasil penelitian ini menunjukan bahwa citra merek, harga, dan kualitas produk berpengaruh terhadap keputusan pembelian Capa Oil di wilayah Solo Raya

Analisis Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Mobil Honda BRV di Dealer Honda Abadi Cibiru dengan Metode Analitical Hierarchy Process dan Statistik: ANALISIS KEPUTUSAN PEMBELIAN MOBIL HONDA BR-V DI DEALER HONDA ABADI CIBIRU Rismayani Deri, Rahmi; Rafika Ratik Srimurni; Ega Triyandi Permana
Jurnal Teknik: Media Pengembangan Ilmu dan Aplikasi Teknik Vol 20 No 1 (2021): Jurnal Teknik - Media Pengembangan Ilmu dan Aplikasi Teknik
Publisher : Fakultas Teknik - Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jt.vol20no1.396

The Honda Abadi Cibiru Car Dealer was unable to achieve the sales target of the Honda BRV. This causes various problems at the dealer. Therefore, research needs to be done to overcome it. This research aims to determine the effect of product quality, price and promotion on purchasing decisions statistically analysis (F-test and t-test). The methods used are AHP and statistics. Based on the AHP data processing of the five alternatives that have a big influence on the decision to purchase a Honda BRV car are price and promotion. Based on the results of respondents to product quality, price, promotion, and purchasing decisions are high. Simultaneously the results of the F test state that the variables of product quality, price and promotion have an effect on purchasing decisions. The results of the partial test (T test), the quality of the product does not have a real influence on purchasing decisions. The price variable has a real influence on the Purchase Decision. The promotion variable has an influence on purchasing decisions. For further researchers to add other variables that can affect purchasing decisions.

Analisis Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Mobil Honda BRV di Dealer Honda Abadi Cibiru dengan Metode Analitical Hierarchy Process dan Statistik: ANALISIS KEPUTUSAN PEMBELIAN MOBIL HONDA BR-V DI DEALER HONDA ABADI CIBIRU Rahmi Rismayani Deri; Rafika Ratik Srimurni; Ega Triyandi Permana
Jurnal Teknik: Media Pengembangan Ilmu dan Aplikasi Teknik Vol 20 No 1 (2021): Jurnal Teknik - Media Pengembangan Ilmu dan Aplikasi Teknik
Publisher : Fakultas Teknik - Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jt.vol20no1.396

The Honda Abadi Cibiru Car Dealer was unable to achieve the sales target of the Honda BRV. This causes various problems at the dealer. Therefore, research needs to be done to overcome it. This research aims to determine the effect of product quality, price and promotion on purchasing decisions statistically analysis (F-test and t-test). The methods used are AHP and statistics. Based on the AHP data processing of the five alternatives that have a big influence on the decision to purchase a Honda BRV car are price and promotion. Based on the results of respondents to product quality, price, promotion, and purchasing decisions are high. Simultaneously the results of the F test state that the variables of product quality, price and promotion have an effect on purchasing decisions. The results of the partial test (T test), the quality of the product does not have a real influence on purchasing decisions. The price variable has a real influence on the Purchase Decision. The promotion variable has an influence on purchasing decisions. For further researchers to add other variables that can affect purchasing decisions.

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PEMBELIAN PRODUK ROKOK ELEKTRIK DI RAY VAPESTORE JUWANA) Hendro Wibowo, 13.05.51.0066
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students Journal of Economic and Management

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This study aims to analyze empirically the product quality, price perception, and promotion to the buyers purchase decision process electric cigarette products in Ray Vapestore Juwana. The population in this study are all consumers in Ray Vapestore Juwana. Sampling was done by using the formula method Slovin and the number of samples to be processed into the research data of 100 questionnaires. Data were analyzed using multiple linear regression model. The results showed that the quality of products, the perception of price, promotion and and location significantly positive influence the purchase decision of consumers to buy products at Ray vapestore Juwana. Keywords: Product Quality, Perceived Price, Promotion, location and Purchase Decision Process

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PEMBELIAN PRODUK ROKOK ELEKTRIK DI RAY VAPESTORE JUWANA) Hendro Wibowo, 13.05.51.0066
Students' Journal of Economic and Management Vol 6 No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze empirically the product quality, price perception, and promotion to the buyer's purchase decision process electric cigarette products in Ray Vapestore Juwana. The population in this study are all consumers in Ray Vapestore Juwana. Sampling was done by using the formula method Slovin and the number of samples to be processed into the research data of 100 questionnaires. Data were analyzed using multiple linear regression model. The results showed that the quality of products, the perception of price, promotion and and location significantly positive influence the purchase decision of consumers to buy products at Ray vapestore Juwana. Keywords: Product Quality, Perceived Price, Promotion, location and Purchase Decision Process

Pengaruh Citra Merek,Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Focallure Berdasarkan Review Influencer Tasya Farasya (Studi Pada Wanita Yang Melakukan Pembelian Di Online Shop Shopee) Kristina Firdha Kyswantoro; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 01 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1087.548 KB)

ABSTRACTThis study aims to analyze the effect of Brand Image, Product Quality, Price on purchasing decisions for focallure cosmetic products based on the review of influencer Tasya Farasya (a study of women who make purchases at online shopee) either simultaneously or partially. The population in this study were women who made purchases at online shopee. The samples taken were 90 respondents. The sampling technique used was purposive sampling technique. The data were analyzed using multiple linear regression analysis. The results of this study indicate that Brand Image and Product Quality do not have a partial significant effect on purchasing decisions. Price has a partially significant effect on purchasing decisions. And, Brand Image, Product Quality, Price simultaneously influence purchasing decisions. Keywords: Brand Image, Product Quality, Price and purchase decision.

ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG (Studi Kasus Pembelian Handphone Pada Mahasiswa Unisbank Semarang) Rochayati, 10.05.51.0010
Students Journal of Economic and Management Vol 4, No 1 (2015): EDISI APRIL 2015
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research are conducted to analyze the factors that influence consumers in making purchasing decisions again. The independent variables consist of Price (X1) and Quality Products (X2). The dependent variable is the Buying Decision Re (Y) Mobile on University Students Stikubank Semarang. The sample of 100 respondents were taken by using purposive sampling method. The analysis used is multiple regression analysis result, namely, Y = 0.303 + 0.457 X1 X2. The independent variables were the greatest influence on the dependent variable is the variable quality of the product (0.457), and was followed by a variable price (0,303). Deteminasinya coefficient (adjusted R2) of 0.432 or 43.2 percent. Quality Products showed the greatest regression coefficients. Product quality is the main factor affecting consumer purchase decisions over, and the price is a second factor influencing purchasing decisions reset. Keywords: price, quality product, repeat purchase decisions

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