This proceeding is a published version of the papers of International Conference on Da’wa and Communication (ICON-DAC). This proceeding was published by Da’wa and Communication Faculty of State Islamic University of Sunan Ampel Surabaya, Indonesia. ICON-DAC is organized by the Da’wa and Commmucation Faculty, State Islamic University of Sunan Ampel Surabaya, Indonesia. This conference is held for the birth of the grand design of Da’wa that combines all models, strategies, technics, and methods of communication under the core value of Da’wa Rahmatan li al -‘Alamin (Da’wa as the Mercy to the Worlds).