Journal of Business Transformation and Strategy (JBTS) is a journal published by the Magister Administrasi Bisnis, Universitas Lambung Mangkurat, Indonesia. Journal of Business Transformation and Strategy (JBTS) (ISSN: 3047-2644) is published twice a year (February and August). This journal invites academics, practitioners and researchers to submit articles to the editorial team. JBTS only accepts and reviews manuscripts that have not been previously published in any language and are not being reviewed for possible publication in other journals. JBTS includes Business, Management, Finance, Entrepreneurship, and others