ournal of Fundamental Management is an academic journal published by the Mercubuana University S1 Management Study Program. The aim of JFM is to promote innovative thinking in the field of management and other related fields. This journal focuses primarily on promoting research results related to the business environment in Indonesia. The journal focuses on the following topics: General Management, MSME Management, Global Business Management, Competitive Strategies, Human Resource Management, Marketing Management, Operations and Logistics, Supply Chain Management, Entrepreneurship, Innovation, and Organizational Behavior.