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Journal of Economic, Bussines and Accounting (COSTING)

COSTING
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Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi

ISSN : 25975226 EISSN : 25975234 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Arjuna Subject : -

Articles 15 Documents

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Search results for , issue "Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting" : 15 Documents clear

Varian Item Paket Chaki Birthday Party terhadap Perilaku Pembelian Paket Ulang Tahun Anak di Restoran Cepat Saji KFC Jember Febrina Gerhani
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Marketing activities are required to always be creative and innovative in competing to get interest from buyers. This study aims to determine the relationship between variants of the Chaki Birthday Party KFC Jember item on the behavior of purchasing children's birthday packages at KFC Jember fast food restaurants. The number of sample is 132 people with parents as the sample who filled in the questionnaire as a representative of the behavior shown by children towards the item variants of Chaki Birthday Party KFC Jember package. The research instrument was in the form of a questionnaire to determine the assessment of item variants of Chaki Birthday Party package and children's buying behavior. Simple statistical procedures were conducted in the form of percentage calculation and data descriptions to analyze data. The results of this study indicated that the most children behavior in determine buying activity were included in habitual buying behavior of 69.28%. In relation to the item variants offered and promoted by KFC Jember, 70.37% students showed interest and enthusiasm for the Chaki Birthday Party package item. Therefore, the interest and enthusiasm for Chaki Birthday Party package item variants encourages the buying behavior caused by habit due to the comfort and loyalty of children as consumers or potential consumers of the Chaki Birthday Party package. Keywords: Item Variants, Chaki Birthday Party KFC Package, Children Buying Behavior, Selling Strategy

Loyalitas Karyawan pada Universitas Swasta di Kota Bengkulu Onsardi Onsardi
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Loyalty in an organization is an important element in supporting the success of human resources in achieving company goals. This study aims to analyze employee loyalty in Private Universities in Bengkulu City and the factors that influence it. This study uses a quantitative approach with survey methods. The population of this study were all private university employees in the city of Bengkulu, amounting to 305 people, from a total population of 173 people with proportional ramdom sampling technique .The data analysis technique used is descriptive and inferential analysis. The results of this study prove that (1) employee loyalty is still relatively low (2) there is a positive and significant direct influence of compensation, empowerment and job satisfaction variables on employee loyalty, (3) There is a positive and significant direct effect of compensation and empowerment variables on job satisfaction, (4) There is a positive and significant direct effect of compensation variables on empowerment. Keywords: Loyalty, Compensation, Empowerment, and Job Satisfaction.

Model Pengujian Gaya Kepemimpinan, Motivasi Kerja melalui Kepuasan Kerja terhadap Kinerja Karyawan Notaris di Pekanbaru Silvia Sari Sitompul
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Notary designation for someone who has received legal education licensed by the government to do legal matters, especially as a witness to signing the document. Objects in this study are permanent (active) employees in Notary's office Pekanbaru City. The research population is 894. Sample selection is done using probability sampling method with Simple Random Sampling technique, so that the number of samples taken was 276 employees. In this study, parametric statistics were used with multiple linear regression analysis. The results of this study indicate that leadeship style and satisfaction have significant effect on performance while work motivation has no significant effect on performance. Keywords: Leadership Style, Work Motivation, Job Satisfaction and Employee Performance

Analisis Pengaruh Jenis Kelamin, IPK, dan Pengalaman Kerja terhadap Tingkat Financial Literacy Mimelientesa Irman; Fadrul Fadrul
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Penelitian ini bertujuan untuk menguji factor jenis kelamin, IPK, dan pengalaman kerja berpengaruh terhadap tingkat literasi keuangan di kalangan mahasiswa S1 STIE Pelita Indonesia Pekanbaru. Responden yang diteliti adalah sebanyak 98 orang mahasiswa. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan metode uji. Untuk memperoleh data yang di perlukan maka digunakan pengumpulan data berupa angket. Dalam penelitian ini, jenis data yang digunakan adalah data primer dan data sekunder. Berdasarkan hasil uji Logistik Binier, hasil studi menunjukan bahwa faktor jenis kelamin dan IPK tidak berpengaruh terhadap tingkat literasi keuangan pada mahasiswa sedangkan faktor pengalaman kerja mempengaruhi tingkat literasi keuangan seorang mahasiswa. Kata kunci : literasi Keuangan, Jenis Kelamin, IPK, Pengalaman Kerja

Determinan Nilai Perusahaan Manufaktur : Model Pengujian dengan Chow-Test dan Hausman-Test Evelyn Wijaya; Yusnita Octafilia
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

The aim of company establishing is to increase company’s value in order to give prosperity for its stakeholders. And there are many internal and external factors can influence the company’s value. So, this study has aim to analyze determinant of manufacture companies’s value by using Chow-Test and Hausman-Test. This study has 109 manufacture companies with purposive sampling method and uses panel data regression as data analysis method. The examination of study model by using Chow-Test and Hausman-Test shows that the proper study model examination is Fixed Effect Model (FEM). The result of Fixed Effect Model shows that company size influences positifically and significantly on company’s value. Then, institutional ownership and investment policy influence negatively and significantly on company’s value. While, profitability, funding decision, devident policy, managerial ownership and cash holding do not influence significantly on company’s value. As there is supervision from institution party on management performance, it is going to make management do financial decision that related with company’s value movement carefully. Keywords: Company’s internal factors, Agency Theory and Company’s value

Kebijakan Pengentasan Kemiskinan Melalui Dana Desa dan Penguat Otonomi Desa Citra Etika
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

The Village Fund is one of the policies made by the government to alleviate poverty in the village and strengthen village autonomy. The use of Village Funds is used in the field of village development and the field of community empowerment, of the total Village Funds channeled to the Village 75 percent for the development sector while for the community empowerment sector only 25 percent so that the way to overcome poverty is still relatively small. The objectives to be achieved in this study are to find out about poverty reduction policies through the Village Fund and strengthening village autonomy in Prabumulih City. The research was conducted in the villages of Jungai, Sinar Rambang, Rambang Senuling, Karangan, Talang Batu, Kemang Tanduk. The method in this study is a qualitative method using Focus Group Disussion (FGD), interviews with parties related to poverty alleviation issues (officials of the Village Consultative Body, Village Chief, Village Treasurer, Village Secretary, Planning Head, Head of Public division, head of finance division, Head of Government, Head of People's Welfare, Head of construction division, community leaders). The results of this study are that the Prabumulih City Government has implemented policies by gradually channeling Village Funds based on village performance. However, villages in Prabumulih City have not fully focused on poverty alleviation efforts. This can be seen from the APB Village Responsibility Report at the expenditure point in the field of community empowerment which is used for “posyandu” empowerment activities, Up2K, SisKeuDes training activities. Furthermore, the number of poor people in Prabumulih City is still high, namely BPS data of 43,464 people. Keywords: Poverty Alleviation Policies, Village Funds, Village Autonomy

Analisis Faktor-Faktor yang Mempengaruhi Pola Konsumsi Pangan Rumah Tangga Siska Alfiati
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Food has become a primary human need that must be fulfilled before fulfilling other living needs such as clothing, housing and education. This study aims to analyze food consumption patterns and factors that influence the food consumption patterns of households in Prabumulih City. The method of analysis is done by tabulating data, then analyzed using the calculation of energy consumption adequacy based on the PPH reference. To analyze the influencing factors carried out using multiple linear regression analysis. Sampling is done by simple random sampling method as many as 100 housewives. The results of this study indicate that the food consumption patterns of households in Prabumulih City have not reached ideal numbers. Simultaneously the income variable, the number of family members, the age of the mother, the level of maternal education significantly influence the food consumption patterns of households in Prabumulih City, while partially the income and number of families have a significant effect on household food consumption patterns in Prabumulih City. Keywords: Pattern of Food Consumption, Household.

Pengaruh Struktur Iklan Two Sided, Pengetahuan dan Preferensi untuk Produk Rokok terhadap Minat Beli Susianti Susianti; Samron Akhiri
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Looking at cigarette product advertisements in various media, there is always a warning about the dangers of smoking to health in addition to information about the product itself. This study aims to identify the level of awareness and knowledge of consumers among smoker employees of PT. TEL Pulp and Paper on the influence of cigarettes on health, then continued by identifying the influence of cigarette advertisement structure on buying preferences, preferences and interests, and identifying whether there are significant differences in the assessment of advertising structure, level of awareness and knowledge, likes and preferences and beliefs and purchases between smokers based on differences in the number of cigarettes consumed per day. Hypothesis testing will be done by the Simple Linear Regression method. The results of the study show that From the output of the summary model, the determination table above gives R Square of 0.824. This shows that the Two Sided Advertisements variable and knowledge and awareness simultaneously have an influence of 0.824 or 82.4% on buying interest, while the remaining 17.6% is the influence of (aspects) or other factors not included in the study this is like preferences and preferences etc. While the correlation value (R) = 0.769. This shows that the Two Sided Advertisements variable and knowledge and awareness, the correlation is very strong against buying interest. Keywords: Two-Sided Ad Structure, Awareness, Knowledge, Preference

Pengaruh Produk dan Harga terhadap Keputusan Pembelian Tepung Bumbu Mamasuka Dodi Agusra
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Companies must be responsive in addressing consumer behavior by anticipating changes and retaining consumers so that consumers are loyal. The aim of this research was to determine the effect of products and prices on consumer’s purchasing decisions Mamasuka spacy flour at PT Jico Agung in Pekanbaru. There were 60 consumers used as population and sample in this research. They are the consumers from shops and grocers selling Mamasuka spicy flour of PT Jico Agung in Pekanbaru. While the method used in this research was multiple linear analysis. The result showed that both products and prices affected each other in consumers’ decision to buy Mamasuka spicy flour. Product and prices also affected positively consumers’ purchasing decision in buying Mamasuka spicy flour at PT Jico Agung in Pekanbaru. The contribution of product and prices to consumers’ purchasing decisions in buying Mamasuka was 41,6%, while the rest is equal to 58,4% influenced by other variables not examined in this research. PT Jico Agung was expected to improve product quality and provide competitive price as well as concern about promotion strategi used.Keywords: Products, Prices, Purchasing Decisions

Pengaruh Kualitas Sistem Informasi Akademik terhadap Kepuasan dan Loyalitas Mahasiswa Perguruan Tinggi Astri Ayu Purwati; Muhammad Luthfi Hamzah; Hamzah Hamzah; Sarli Rahman
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

With the increasing speed of information flow due to globalization, the role of information technology is vital and very decisive for an educational institution in increasing its ability to face competition and be able to provide satisfactory services for students. The object of this research is the users of the university's academic information system, namely all active students of TA Geap 2017-2018 with a sample of 450 people. The data analysis technique used in this study is using Structural Equation Modeling (SEM) Amos. The results of the study show that improving the quality of academic information systems will be able to increase student satisfaction but not necessarily be able to increase student loyalty directly. However, indirectly through satisfaction, the quality of the system can increase user / student loyalty. Improvement and improvement of academic information also through this research directly and indirectly can have an impact on increasing student satisfaction and loyalty. Good service quality in a college is a very important assessment in increasing student satisfaction and loyalty. Keywords: Information Technology, Satisfaction, Loyalty

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