cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Puti Minang Anjarani
Contact Email
puti.anjarani@binus.edu
Phone
-
Journal Mail Official
cda@binus.edu
Editorial Address
Binus University Anggrek Kampus, Jl. Kebon Jeruk Raya No. 27 Kebon Jeruk Jakarta Barat 11530
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Social Economics and Ecology International Journal (SEEIJ)
Published by Universitas Bina Nusantara
ISSN : 25812246     EISSN : 25980319     DOI : https://doi.org/10.21512/seeij.v5i1
Core Subject : Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other
Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community change. The mission of the journal is to advance critical theory, research, and practice in all domains of community development, including sociocultural, political, environmental, and economic.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol. 5 No. 2 (2021): October" : 7 Documents clear
Analysis of Sales Promotion and Influence of Corporate Social Responsibility for Brand Image and Its Impact to Usage Behavior of BNI Credit Cards Alexius Rahardja
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10027

Abstract

In this modern era, credit cards are not only payment but also lifestyle for some people. The use of credit cards cannot be separated from the promotion that is given by the bank. In addition, CSR is mandatory for every company as a social responsibility to the environment. CSR itself is useful to create a positive image of the industry or institution brand. This study analyzed the effect of Sales Promotion and CSR to Usage Behavior through Brand Image as a mediator in Bank BNI. The purpose of this study is to look at the effects produced between variables by using path analysis so that BNI can increase strategy in its efforts to increase the use of credit cards.
Analysis and Design of Web-Based E-Commerce At CMYK.Project Ramadhan Sonida
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10028

Abstract

The research objective is to design an e-commerce website in the CMYK.PROJECT company where customers can make purchases in the company's website and the company can also provide information and serve the customers in e-commerce website. Research methods in this study, using data collection and methods of system design e-commerce. Collecting data in this thesis is done through interviews, questionnaires, and direct observation to the company. In this thesis analyzes used is the analysis of SEM-PLS and E-Commerce Strategy. Designing for the e-commerce company in this thesis using OOAD and Framework 7C. Results is in getting the results of e-commerce website for the company to sell products to customers, and customers can make purchases in the e-commerce company. The conclusion obtained is with their e-commerce website, it can shorten the sales process of the company's products to customers, and also facilitates the transaction purchase the company's products.
Analysis of Consumer Market Preferences of Electronic Products In 8 Sub-Districts of South Bogor to Predict Demand In PT. Ruma Vicianti Nindyantika
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10029

Abstract

Understanding the factors that influence preference is an opportunity for companies to understand market segments. With market segmentation, marketers can identify potential group and predict customer demand. Understanding the market segment can also make marketers develop strategies of differentiation and positioning formation on the right target market. This study aims to determine the market preference for electronic products based on psychographic segments to predict demand of member PT. RUMA. Methods of data collection using questionnaires distributed to 100 customers by using conjoint and cluster analysis.
Analysis of The Influence of Brand Experience, Brand Communication, Brand Trust, And Satisfaction On Brand Loyalty Vincentius Francis Putra
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10030

Abstract

The purpose of this research is to know the influence of Brand experience, Brand Communication, Brand Trust, and satisfaction of Brand Loyalty in Ardiles case study in D.I Yogyakarta. The population of this study is consumers of shoes and sandals Ardiles who have bought in pantes shop. This study uses the SEM-PLS method to measure the relationship and influence between variables in the study who have Brand experience that affect each other on brand brand but the brand experience has no significant effect on Brand Loyalty.
Analysis The Impact of Service Quality, Customer Satisfaction, Customer Commitment, On Word of Mouth Kevin Viadi
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10031

Abstract

The development of an Internet service influenced by the quality of services provided and customer satisfaction that have an impact on customers who are committed to continue to subscribe to the impact to the customer to do word of mouth. The purpose of this study was to determine the effect of service quality and customer satisfaction, for customer commitment and its impact on word of mouth that is useful to get a promotion without charge on the internet located around Jakarta. The method used in this study is path analysis by distributing questionnaires and then tested for normality, validity, and reliability as evidence that the data obtained feasible to do research. Analysis of the results achieved is the influence of service quality and customer satisfaction that have an impact on customer commitment that influence word of mouth. From data processing, the quality of service and customer satisfaction affects customer commitmentt. While the quality of service, customer commitment and customer commitment influence word of mouth.
Analysis The Influence of Visitor Motivation on Visitor Satisfaction and Its Impact on Revisit Intention at Hype Pantai Indah Kapuk Gio Sandro Aritonang
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10032

Abstract

The development of the times provides changes in consumer behavior in keeping with current trends. In Indonesia, thematic bazaar is a trend that is quite popular where it is indicated by the number of thematic bazaars that have sprung up today, one of which is Hype Pantai Indah Kapuk. The purpose of this study is to determine the effect of Visitor Motivation to Visitor Satisfaction and its impact on re-visit intention on Hype Pantai Indah Kapuk. The method of analysis of the study using anaylsis path with a sample of 100 respondents in Jakarta. The result of this research shows that there is influence of Visitor Motivation to Visitor Satisfaction at Hype Pantai Indah Kapuk, there is influence of Visitor Motivation towards Revisit Intention on Hype Pantai Indah Kapuk, there is no influence of Visitor Satisfaction toward Revisit Intention on Hype Pantai Indah Kapuk, and there is influence of Visitor Motivation and Visitor Satisfaction towards Revisit Intention on Hype Pantai Indah Kapuk.
The Influence of Social Media Communication Created By The Company, Brand Equity, Brand Attitude On The Purchase Intention of Gt.Radial Tire Products Vendy Wijaya
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10033

Abstract

The Purpose of this research is to find out the effect between Firm-Created Social Media Communication on Brand Equity and Brand Attitude which influence Purchase Intention on GT Radial product. The population of this research is the people whose liked the GT Radial Indonesia Facebook fanpage, which is 51.715 people. The method used for collecting data is using a questionnaire with 396 respondents using the Slovin method. The analysis method used for this research is Structural Equation Modeling (SEM). The purpose for using this method is to help assess the measurement properties and test the proposed theoretical relationships by using a single technique. The research methodology used in this research is Quantitative because it will be measurable and systematic to collect data or information that can be used to achieve the purpose of research. The result is between every variable, they have a significant effect. Except Brand Equity variable didn’t have a significant effect on Purchase Intention and can’t be used as mediation variable. The conclusion of this research is that the variable used for mediating between Firm-Created Social Media Communication and Purchase Intention can be replaced by trust variable.

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Vol. 7 No. 1 (2023): March Vol. 6 No. 2 (2022): October Vol. 6 No. 1 (2022): Maret Vol. 5 No. 2 (2021): October Vol. 5 No. 1 (2021): March Vol. 4 No. 2 (2020): October Vol. 4 No. 1 (2020): March Vol. 3 No. 2 (2019): October Vol 3, No 2 (2019): October Vol 3, No 1 (2019): March Vol 3, No 1 (2019): March Vol 2, No 2 (2018): October Vol. 2 No. 2 (2018): October Vol. 2 No. 1 (2018): March Vol 2, No 1 (2018): March Vol 1, No 1 (2017): October Vol. 1 No. 1 (2017): October Vol 1, No 1 (2017): October More Issue