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Social Economics and Ecology International Journal (SEEIJ)
Published by Universitas Bina Nusantara
ISSN : 25812246     EISSN : 25980319     DOI : https://doi.org/10.21512/seeij.v5i1
Core Subject : Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other
Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community change. The mission of the journal is to advance critical theory, research, and practice in all domains of community development, including sociocultural, political, environmental, and economic.
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Articles 7 Documents
 1 
Search results for , issue "Vol. 7 No. 1 (2023): March" : 7 Documents clear
Training on Digital Marketing and Redesign of Ecoenzyme Product Packaging Enhances the Productivity of ‘Sri Tanjung SMEs’
Social Economics and Ecology International Journal (SEEIJ) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.9247

Abstract

Sri Tanjung is one of the Small & Medium-Sized Enterprises (SMEs) operating in a green economy in Sukosari Village, Kasembon District, Malang Regency. The SMEs make a variety of eco-enzyme-based soaps. This community service aims to address the production and marketing-related issues that Sri Tanjung SMEs deal with. Observation and training tailored to the requirements of Sri Tanjung SMEs constitute the method adopted. Among the conclusions reached are the necessity to enhance manufacturing capacity, which is still constrained by a shortage of human resources; the fact that sales of soap only satisfy local demands using traditional techniques; and the fact that human resources still lack marketing technology skills. Conclusions and suggestions that can be made include training on the usage of Google Business and Google Ads, as well as training on the production and marketing aspects of digital marketing through social media (marketing aspect).
Introducing International Business Management Concept to High School Students
Social Economics and Ecology International Journal (SEEIJ) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.9265

Abstract

This community service aims to introduce the international business management concept to high school students. The program lasted around a month and was divided into 13 sessions in the form of online training. Two steps were taken to conduct the community service. The first step was to develop the training content and the second step was to deliver the online training program. 553 high school students in 2021 and 188 high school students in 2022 were selected to attend the program. However, in 2021 only 59 and in 2022 only 4 high school students participated in all sessions. The decreasing rate of attendance is alarming even though after finishing the online training sessions, the participants gained new knowledge related to the international business management concept. Hence, this paper aims to evaluate the community service program.
Training in Marketing Digital for UMKM Silverforr Int Community Kuspuji Wicaksono
Social Economics and Ecology International Journal (SEEIJ) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9753

Abstract

The development of technology has had a tremendous impact on the national economy, especially in the MSME sector. The main problem that must be faced by MSME players is that many of them do not keep up to date and are familiar with technological developments. Therefore, the government actively encourages MSME players in Indonesia to utilize it and expand market penetration into the digital realm. Online-based digital media is currently being use by MSME players because it can reach a wider market which requires relatively low capital. Digital marketing can be the alternative way in conducting marketing communications with customers for building transactions between MSMEs and consumers. This community service is being carried out by socialization, training in digital marketing operations, creating accounts and how to start selling them. The results of this community service are expected to contribute in improving the economy of MSME players, encourage them to be more open to technological developments and utilize them for adding value to these MSMEs.
IMPROVEMENT THE FACILITIES AND INFRASTRCUTURE OF SERENGSENG CITY FOREST, JAKARTA
Social Economics and Ecology International Journal (SEEIJ) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i1.9269

Abstract

The Serengseng city forest is locate in the center of West Jakarta. This forest is a green space used as a recreational place by the surrounding community amid the hustle and bustle of Jakarta city. Community Development Binus from the civil engineering department tried to help the Forestry Service to improve The Srengseng city forest. Some improvements to existing supporting facilities are needed to enhance the comfort of visitors. Some improvements that can do are provision the location with maps, road directions, reflectors along the walking paths, shelters, lights, and park benches.
SUSTAINABLE COMPANY PROFILE DEVELOPMENT FOR MSMEs IN JAKARTA
Social Economics and Ecology International Journal (SEEIJ) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i1.9287

Abstract

The purpose of this research is to assist SMEs in creating a sustainable company profile as an information medium that is needed today and is expected to be used as a solution, means of information, and promotion needed by companies, considering that a company profile is an asset that can be used to enhance an image or image. from the company to establish cooperation with relations, institutions and other relevant agencies. As a result of the pandemic, many MSMEs have sprung up around us and when a marketing opportunity for these MSME products came and were asked to immediately send their company profiles, many could not send them, because they did not have a company profile. It's really unfortunate considering that several opportunities have to be let go, because this is a very good opportunity to increase the credibility of these MSMEs. The research method used is a mixture of quantitative and qualitative with descriptive analysis techniques. This research was conducted from July to November 2022, for 5 months. The research population is only 1 MSME located around the West Jakarta area. Data collection tools and techniques are study guideline questionnaires, interviews, and focus group discussions (FGD). The results of the research have made a company profile where the contents and information in it have been mutually agreed upon using Canva tools, so that it can be changed later if there is new information that needs to be filled in. ,, ,
TRAINING ON MAKING SHORT VIDEOS TO SUPPORT THE PROVISION OF EDUCATION TO TECHNOLOGY-BASED COMMUNITIES
Social Economics and Ecology International Journal (SEEIJ) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i1.9693

Abstract

DAGUSIBU is one of the programs of the Indonesian Pharmacists Association that aims to provide education on how to get, use, store, and dispose of medicines correctly. Before the pandemic, socialization of this program is conducted by gathering the public in a place and health workers providing education directly. However, the Covid-19 pandemic has changed many settings, including how DAGUSIBU education is provided. Instagram is one of the social media that is widely used by Indonesians. It has a feature called reels that allows the owner to upload short videos, and they will not disappear except the owner delete them. But not everyone knows how to make educational reels/stories that are interesting and aesthetic. For this reason, our team intends to provide training on making Instagram reels or stories by utilizing the Canva Application. Based on the results from the pretest and posttest questionnaires given to the participants, it can conclude that the training activities for making Instagram reels using the Canva Application can be well understood and followed by the participants.
Integrated Marketing Communication Evaluation Based on Cipp Evaluation Model of Webinars At PT. XYZ
Social Economics and Ecology International Journal (SEEIJ) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i1.10422

Abstract

This research is based on the application of an integrated marketing communication through one of the alternative media as a form of marketing, namely webinars. In this pandemic era, where it is required to maintain a distance, and at the same time the marketing process must continue, the use of technology must be maximized. The purpose of this research is to help PT. XYZ in solving problems at hand and assisting in the application of marketing communications through alternative media, namely webinars through analysis of the CIPP model and applying a priority scale in a webinar. The evaluation method used in this final project is conjoint analysis. From the results obtained, it was found that the most important factors in holding a webinar were social factors and emotional satisfaction in the evaluation of the ongoing process. From the results of the analysis obtained, further evaluation is carried out based on company data. After that, a performance improvement design is carried out which is stated in a performance indicator to improve other factors. So that these indicators can be used to increase brand awareness and lead generation for company.

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