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KABILAH : Journal of Social Community
Published by STAI Nazhatut Thullab Sampang
ISSN : 25029649     EISSN : 25033603     DOI : -
Core Subject : Education, Social,
Education Social Sciences Other
KABILAH (Journal of Social Community) Print-ISSN: 2502-9649 and Online-ISSN: 2503-3603, this journal is published by Institute for Research and Community Service (LP2M) Islamic College Nazhatut Thullab Sampang Madura. Journal published twice a year, every June and December. This journal contains conceptual articles and research result report about social community from the perspective of religion, education, law, economy and culture.
Arjuna Subject : -
Articles 66 Documents
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Search results for , issue "Vol. 7 No. 2 (2022): Desember" : 66 Documents clear
MSMEs MARKETING COMMUNICATION STRATEGY IN OFFERING SERVICES THROUGH INSTAGRAM Muhammad Yusuf; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6317

Abstract

Abstract: The empowerment of MSMEs in the midst of globalization and high competition causes MSMEs to need them to be ready to face difficulties around the world, such as expanding goods and administrative progress, To develop the interest of shoppers to try and buy goods sold by MSMEs, manpower is needed, various strong advertising systems, one of which is with limited time training. One of the media counting web media is virtual entertainment. This research is expected to dissect the correspondence system of MSMEs in making offers through Instagram. The adequacy of progress is estimated by the idea of AIDA (Consideration, Interests, Desires, Activities). The results of the examination revealed that the adequacy of MSME progress regarding services on Instagram media. This problem shows that progress through Instagram media is very helpful to attract customers to use MSME services.. Keywords: Communication Strategy, MSMEs, Service Services
THE ROLE OF PUBLIC RELATIONS IN IMPROVING A POSITIVE IMAGE IN THE COMPANY PT. SORIK MARAPI GEOTHERMAL POWER (SMGP) MANDAILING NATAL DISTRICT Elviana Elviana; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6318

Abstract

Abstract: This study aims to determine the role of public relations in increasing the positive image of PT. Sorik Marapi Geothermal Power (SMGP) Mandailing Natal District. The method used in this research is a descriptive qualitative method. Primary data sources, the authors obtain data through observation, interviews, and documentation of affected parties, especially the Public Relations company PT. Sorik Marapi Geothermal Power Plant (SMGP) located in Mandailing Natal Regency and secondary data comes from books, journals, articles, internet and e-books. Data analysis techniques by means of this research data will be analyzed from the start. The data is then reprinted, systematized, and logically evaluated to obtain valid and credible data. The results of the study show that the role of public relations for PT SMGP in the Mandailing Natal among others, is as an expert advisor as a communication facilitator and as a problem solving facilitator. Keywords: The Role of Public Relations, Positive Company Image
THE EFFECTIVENESS OF EXECUTING TRIALSE-COURT DURING THE COVID-19 PANDEMIC IN MATTERS OF SHARIAH ECONOMIC LAW PERSPECTIVE MASLAHAH MURSALAH IMAM ASY SYATIBI: Case Study of the Medan Religious Court Ermida Yani; Fauziah lubis
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6319

Abstract

Abstract: E-Court is an application that is integrated with SIPP which is used to process lawsuits/applications, payment of court fees, summons, notifications and delivery of decisions electronically, as well as to process other administrative services. Imam Syatibi also said that sharia actually aims to realize the benefit of humans in this world and in the hereafter. In the e-court trial during the Covid-19 pandemic there were benefits that made it easier to conduct trials and there was no harm in the trial. This e-court trial is very effective which makes it easier for every plaintiff and defendant to conduct a trial. In e-court trials it is very often used in the Medan Religious Court itself, especially regarding sharia economic cases, the effectiveness of online case registration through the E-Court application that can be obtained from this application, namely, saving time and money in the case registration process, payment of down payment fees which can be done in multi-channel channels or from various payment methods and banks, Documents are properly archived and can be accessed from various locations and media, Faster Data Retrieval Process. Keywords: Imam Asy-Syatibi, sharia economic law, effectiveness, e-court trials.
MADURESE LANGUAGE ATTITUDE IN LANGUAGE LEARNING THROUGH COVID 19: A CASE STUDY IN HIGHER EDUCATION Wildona Zumam; Mohammad Amiruddin
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6335

Abstract

Abstract: The purpose of this study is to describe the madurese language attitude and its influence on language acquisition during COVID 19. This is a qualitative case study study. This study includes students from Madura University's English Department. The purposive sampling approach is used to choose a sample. During COVID 19, students were observed and interviewed to collect data on madurese language attitudes and their influence on language acquisition. The study's findings show that the COVID 19 outbreak has had an impact on madurese language attitudes, such as the empathy level of 28 (50.9%) students; they have insufficient exposure and adaptability, and 21 (38.2%) students feel that the main point of COVID 19 effect is the students' personalities. The COVID 19 pandemic has an impact on the empathy and personalities of university students. It makes pupils anxious when studying English and inactive when learning the language. It implies that, during COVID 19, teachers and academic society members should provide students with an appropriate language environment in order to create the right classroom conditions for students to receive meaningful input as well as social interaction in order to raise students' awareness of their society. Members of academic organizations are urged to be responsive in order to provide useful feedback to students and to interact in a natural manner on a regular basis. Key words: Madurese, Attitude, Learning, Higher Education, COVID 19
THE INFLUENCE OF THE MARKETING MIX ON SHOPEE CUSTOMER SATISFACTION IN 2018 UINSU COMMUNICATIONS STUDENTS Rizka Cantika Putri; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6336

Abstract

Abstract: The purpose of this study is to determine and describe the impact of marketing mix, product, pricing, distribution, and advertising on Shopee consumer satisfaction among UINSU Communication course students. This type of research is deductive with a quantitative approach. The survey respondent is her 45 consumers who have shopped on Shopee and are communication major students at UINSU. The analysis is multiple regression analysis. The results of this study show that the marketing mix, product, price, distribution and promotional factors have a positive impact on consumer satisfaction. However, price has the greatest impact on consumer satisfaction. From this, we can conclude that the four independent variables have a positive and significant impact on customer satisfaction, marketing mix, products, pricing, sales, and promotions. Keywords: Marketing Mix, Customer Satisfaction, Purchase Intention
THE WORK OF MADURESE CULTURE IN BUSINESS ACTIVITIES Nur Syakherul Habibi; Mohammad Amiruddin; Ukhti Raudhatul Jannah
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6382

Abstract

Abstract: This study aims to investigate the work of madurese culture in business activities. The research population comprised all the employees and the employers. A sample was established using random sampling technique. This study is an ex post facto research, using quantitative approach. The data were analyzed by simple regression technique. Observation and interview are conducted to get the data. The results show that the work of madurese culture in business activities is positive and significant, and the amount of the role of the variable is 0.579 (57.9%). The application of appropriate culture, religion, practices, etc. by the traders assists in the smooth operation of the offered goods. The culture of the traders being engaged helps the customers get good service and high-quality products. It suggests that the merchants should adopt the proper mentality in order to create the ideal conditions for good service. Moreover, customers benefit from the trading culture by receiving good service and high-quality items. It implies that traders should have the correct mindset in order to establish the optimal conditions for providing excellent service. Keywords: Activitiy, Business, Culture, Madurese, Work
EVENT ORGANIZER STRATEGY OFFSET PRINTING DYNAMICS AS AN ENTERTAINMENT SERVICE PROVIDER Ahmad Affandi; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6383

Abstract

Abstract: This study aims to find out how the event organizer strategy Dinamika Offset Printing as an entertainment medium. As a theoretical basis in analyzing the problems in this qualitative research, theories about strategy, marketing communications and event organizers are used. The data collection technique used in this study is descriptive analysis method, namely interviews and observations and has primary data, namely the leader of the LPM Dinamika UIN SU Company and secondary data, namely the accountability report of the company division. The results of the research show that the event organizer strategy carried out by Dinamika Offset Printing is to notify their services through the events they create as well as promotions through social media. Keywords: Strategy, Event Organizer, Marketing Communication
GENDER CONSTRUCTION AND THE VALUES OF DEEP FEMINISM SCHEHERAZADE GOES WEST FATIMA MERNISSI Ayu Ratna Hidayati; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6384

Abstract

Abstract: By focusing on the story of a late 20th-century Arab woman who wrote about her journey to the west. Fatima Mernissi, in Scheherazade Goes West: Different Cultures, Different Harems (Mernissi, 2001), with her intellectual journey seeks and concludes answers to her questions about the gender code of European-American philosophy and popular culture by deconstructing not only Western male orientalist fantasies about Muslim women but also the “harem of Western women” of hypervisibility and body shaming. She goes a step further by exploring and dismantling patriarchal norms by crossing this apparent “East-West” difference through modes of critique of secular and Islamic feminists. She produces, and distributes texts, to advance the "double criticism" of local and colonial patriarchy into a continuous analysis in her travel notes. This article stipulates that the author analyzes the contents of the literary works studied with the critical discourse analysis approach model by becoming a facilitating framework, and in the end, the methodology comes from ways of knowing based on social construct and cultural values that are the author's study. Keywords: Fatima Mernissi, Gender, Feminism, Islam, Western
THE EFFECTIVENESS OF USING INSTAGRAM ON THE @MEDAN TALK ACCOUNT IN FULFILLING THE INFORMATION NEEDS OF COMMUNICATION STUDIES STUDENTS AT STATE UNIVERSITY OF NORTH SUMATRA STAMBUK 2018 Meiliana Dwie Tamie; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6385

Abstract

Abstract: Social media is a digital platform that facilitates its users to simplify the procces of exchanging information. Instagram is an app that has a gift and is growing throught social media. Researcg in referring to an account and questioning how account is in meeting the information needs of UINSU Communication Science Students. The @MedanTalk account is an account that has actively shared posts related to accidents, natural events, crimes, advertisements and so on specifically in areas around Medan City. Based on the activity of the post, the user of an account with the name @MedanTalk becomes the number one information search acount for the people of Medan City. Keywords: Instagram, Information, Communication
AFKAR SHOP'S MARKETING COMMUNICATION STRATEGY IN ATTRACTING BUYERS' INTEREST ON FACEBOOK Yulan Savina; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6386

Abstract

Abstract: The purpose of this research is to find out the marketing communication strategy implemented by Afkar Shop in utilizing Facebook social media as a marketing tool to increase buyer interest. This type of research is qualitative research. In this study, researchers used interviews, observation and documentation of Afkar Shop owners. The theory used in this study is positioning theory, which in this study emphasizes how Afkar Shop owners have media that they feel are capable of meeting the needs that support their business. Based on the results of the study it can be concluded that the marketing communication strategy implemented by Afkar Shop through Facebook social media is able to achieve marketing goals and increase sales. The results of this study in terms of positioning, namely Afkar Shop creates the image of "Cheap Prices of Quality Goods" for its customers. Then Afkar Shop routinely conducts live streaming on its social media accounts and always holds promos or discounts in every live. Keywords: Communication Strategy, Marketing Communications, Facebook

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