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INDONESIA
Jurnal ULTIMA Accounting
Published by Universitas Multimedia Nusantara
ISSN : 20854595     EISSN : 25415476     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Akuntansi ULTIMA Accounting adalah Jurnal Ilmu Akuntansi yang diterbitkan Program Studi Akuntansi Fakultas Ekonomi Universitas Multimedia Nusantara mulai bulan Desember 2009, terbit secara berkala dua kali dalam setahun yaitu setiap bulan Juni dan Desember. Jurnal Ilmu Akuntansi Ultima Accounting diharapkan menjadi wadah publikasi hasil riset akuntansi dengan kualitas yang dalam, bermutu dan berbobot. Tujuan penerbitan Jurnal Ilmu Akuntansi Ultima Accounting adalah untuk mempublikasikan hasil riset, telaah ilmiah, analisis dan pemikiran akuntansi, keuangan dan perpajakan yang relevan dengan pengembangan profesi dan praktik akuntansi di Indonesia dan ditujukan bagi para akademisi, praktisi, regulator, peneliti, mahasiswa dan pihak lainnya yang tertarik dengan pengembangan profesi dan praktik akuntansi di Indonesia.
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Articles 11 Documents
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Search results for , issue "Vol 15 No 1 (2023): Ultima Accounting : Jurnal Ilmu Akuntansi " : 11 Documents clear
THE DRIVING FACTORS FOR INVESMENT IN STOCK RETAIL INVESTORS DURING PANDEMIC COVID-19 IN INDONESIA Dewi Tamara; Bayu Prasetyo; Dimas Agung Saputra; Sofyan Sofyan
Ultimaccounting Jurnal Ilmu Akuntansi Vol 15 No 1 (2023): Ultima Accounting : Jurnal Ilmu Akuntansi 
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/akuntansi.v15i1.3163

Abstract

Abstract - The covid-19 pandemic during 2020-2021 drove the economic uncertainty and stock retail investment in Indonesia. However, the stock retail transaction increased significantly during pandemic. The paper investigates the determinant factors of stock retail investor behaviour. Pandemic Covid-19 made people work from home and stay at home. Work from home with long hours at the computer made people interested in investing in the stock market. A high number of investors led by phenomenon referred to as herding by certain individuals or groups that are tempting to joint invest came from influencers or public figures. This study combines Theory Planned Behavior (TPB) and Technology Acceptance Model (TAM) to uncover the decision investment from retail investors. The novelty of the research is herding behavior as an antecedent of the decision. Online survey method is distributed through social media, email, and personal messages. The study is able to collect 116 respondents. The data will be analyzed using PLS – SEM. The research found that planned behavior does not significantly affect the investment behavior, while variables from TAM do significantly affect the investment decision. The study concludes that variables from TAM influenced the investment decision. The limitation is the herding behavior does not influence investor decision in stock market. The implication of the research is that retail investors are still interested in investing in stock. Technology indeed is an enabler for the stock trading process, although it seems investors prefer offline processes. Keywords: Retail Investors; Attitude towards Behavior; Behavioral Control; Ease of Use of Digital Platforms; Herding Behaviour

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