Wacana: Jurnal Ilmiah Ilmu Komunikasi
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
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The Korean Wave as the Globalization of South Korean Culture
Victor Glodev;
Gustaf Wijaya;
Rachmah Ida
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)
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DOI: 10.32509/wacana.v22i1.2671
The purpose of this study is to trace the growing attractiveness of the Korean Wave to understand the domestic culture of Korea that is becoming a global trend. The study is focused on the factors facilitating the formation of the phenomenon and proves that this trend has become one of the country's main export commodities and a “soft power”, as the promotion of Korean culture is a matter of national importance and pride for Seoul. The Republic of Korea has been absorbing the elements of Western culture and transforming them into a new phenomenon, representing a kind of coexistence and crossbreeding of the Western lifestyle and the traditional Eastern values. The context for the study is the cultural homogenization of the West and the East. Is it a blessing or an evil? What are its challenges and achievements, advantages, and disadvantages? What are the reasons for South Korean cultural expansion? The method utilized in the research is narrative analysis to provide an overview of Korean pop culture that has been able to connect Western and Asian values into something unique.
Penerapan Omnichannel Untuk Caring Pelanggan Indihome Pada Customer Care Telkom Witel Bandung
Rahayu Adha Putri;
Hadi Purnama
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)
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DOI: 10.32509/wacana.v22i1.2770
This study aims to find out and describe the application of omnichannel for IndiHome customer caring programs carried out by the customer care unit from a digital public relations perspective, because to build long-term relationships to maintain customer loyalty is Customer Relations which is one of the Public Relations activities. The research uses a qualitative approach with a constructivism paradigm to find meaning in an event or activity through interviews and observation, and the case study method. Based on the results of this study, the implementation of omnichannel by customer care through various digital media, namely telephone, email, Whatsapp, dashboard Omnichannel Communication Assistant, and Online Integrated Notification focuses on building customer engagement and increasing customer loyalty, and refers to the goals set based on the company's customer journey which are integrated. The problems experienced during the customer caring program in the form of telephone rejection, messages not being answered, and invalid customer data. So that the evaluation is carried out by the customer care unit through reports, Net Promoter Score results, and the results of successful complaint handling.
Analisis Resepsi Imperialisme Budaya Dalam Film Seri Korea
Aditya Dwi Rachmad;
Aditya Dwi Putra Bhakti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)
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DOI: 10.32509/wacana.v22i1.2447
This study aims to identify and describe the reception of Korean cultural imperialism through traditional games in the Squid Game movie series. This study uses a constructivist paradigm with a qualitative descriptive approach and Focus Group Discussion (FGD) as the data collection method. The subjects studied were 6 informants from followers of the Twitter account @kdrama_menfess who were selected purposively; the study scope was limited to the chosen informants who only come from Javanese culture. Secondary data from this study includes six scenes of traditional games in the Squid Game series and various data sources relevant to the topic of the study. The study used Stuart Hall's analysis theory, which focuses on the encoding-decoding process of the audience. This study found that the audience's attitude in accepting Korean culture was influenced by Korean media consumption activities, fondness for new things from Korea, and social environment. The movie series is an effective medium to create cultural imperialism, but the informants' openness in accepting foreign cultures is a strength for South Korea in building cultural imperialism through series films. So that Korean fans do not feel the impact of Korean cultural imperialism.
Representasi Kecantikan Perempuan Pada Kampanye Be Your Own Melalui YouTube BLP Beauty
Karinia Cantika Putri;
Retno Dyah Kusumastuti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)
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DOI: 10.32509/wacana.v22i1.2723
Women are closely related to beauty. The beauty of women has always been a matter of discussion in society. Therefore, a beauty stigma is formed in society which becomes a demand for women to look beautiful. This has encouraged BLP Beauty to take great opportunities in advertising its products as well as creating a Be Your Own themed campaign to build women's confidence in being beautiful. Women's beauty no longer has to follow the stigma of women's beauty that develops in society. To get an understanding of the contents of the message behind the advertising campaign, a semiotic study is needed to find the message behind the Be Your Own advertising campaign. This study uses a qualitative approach in a descriptive form and uses John Fiske's semiotic content analysis method. The results of the analysis of this study indicate that the representation of women's beauty displayed in the Be Your Own advertising campaign by BLP Beauty is that beauty is to be yourself.
Digital Literacy in Post-Pandemic Project Based Learning at Sekolah Kembang Jakarta
Gracia Adiati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)
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DOI: 10.32509/wacana.v22i1.1503
Digital literacy is an essential skill for students in learning in the post-pandemic digital era. This study aims to explore digital literacy for Sekolah Kembang students through group communication between teachers and students. The focus of the research is digital literacy in project based learning for elementary school students in grades 4, 5 and 6, and junior high school grades 7 and 8. In this study, the authors use qualitative approach with descriptive methods and data collection techniques through interviews. The results of the study show that digital literacy has become an integrated part of project based learning at the Sekolah Kembang. There are three communication patterns implemented in providing directions for finding and sorting information from the internet, which are large group communication, small group communication, and interpersonal communication. Identified group communication functions include persuasion, decision making, and problem solving. This research provides a better understanding of how digital literacy education can be implemented through communication between teachers and students at the Sekolah Kembang.
Tantangan Implementasi Corporate Social Responsibility Perusahaan Saat Pandemi Covid-19 Tahun 2020-2022
Resty Amanda Erbhasan;
Lucy Pujasari Supratman
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)
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DOI: 10.32509/wacana.v22i1.3014
During the current Covid-19 pandemic, many sectors were paralyzed and affected and affected the people's economy during the pandemic. CSR as a form of company activity has become a breath of fresh air for the community during the increasing number of the Covid-19 pandemic that has entered Indonesia. The discussion of this research aims to determine the obstacles to corporate social responsibility (CSR) faced by PT Vale Indonesia Tbk while implementing the CSR program to strengthen local communities in dealing with the COVID-19 outbreak. The population taken from this research is PT Vale Indonesia's CSR report during the pandemic, while the sample is PT Vale Indonesia's CSR report for 2020-2022. This type of research uses a qualitative approach with the case study method. The results of the study show that there are three challenges that hinder the CSR program and three implementations found in the company's CSR program. Due to the Covid-19 pandemic, several of these aspects have hindered the sustainability of PT Vale Indonesia's CSR program, namely Community Development and Empowerment (PPM). Where this program wants to involve the community gathering in large numbers for a local event, as well as the existence of licensing barriers from the local government. Overall, the community has greatly benefited from the PPM program during the pandemic and this program has received broad support from the communities within the area.
Komodifikasi Pekerja dan Dampaknya pada Kualitas Pemberitaan di YouTube KompasTV
Sadryna Evanalia;
Abdul Rochim;
Siti Fatimah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)
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DOI: 10.32509/wacana.v22i1.2567
In the digital era, some media use YouTube to distribute their content to get new profit opportunities from social media. This study aims to determine the commodification of workers on YouTube KompasTV and determine its impact on the quality of the news. The research uses qualitative methods with a case study approach and data collection is carried out through observation and interviews. The results of this study found that the heavy work done by media workers and the low wages of media workers meant that the practice of commodification continued. Youtube KompasTV is one of the media's efforts to maintain its existence so that the creativity of creator content is proof of the commodification of workers which provides benefits for the media. Regarding the quality of news coverage, this study found that content creators generally only pursue what is the habit of public consumption, so the news that is broadcast is generally only carried out to meet normative quality standards. This study found that KompasTV content creators experience a process of exploitation, alienation, mystification, reification, and normalization.
Aktivitas Forwarded Messages pada Pengguna WhatsApp di Berbagai Usia dan Gender
Nona Evita;
Helen Helen;
Ivan Widjanarko
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)
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DOI: 10.32509/wacana.v22i1.2360
Almost all Indonesian people currently use WhatsApp. The number of users of this instant messaging application makes Indonesia the third largest WhatsApp user in the world. Not just for chatting, Indonesian people currently use WhatsApp for many things, one of which is sharing news or information through forwarded messages. Previous research has shown that forwarded messages activity on WhatsApp is prone to hoaxes. Similar research has also been done, but to see activity in general, not specific to the activity of forwarded messages. Therefore, this study wants to fill this void by looking at forwarded messages activity across different ages and genders. Using the decision tree method and the Bayesian network algorithm, this study analyzed 63 documents of the participant's WhatsApp group conversation history. This study found that generation X and baby boomers are the two generations who send the most forwarded messages on WhatsApp. Meanwhile, related to gender, researchers did not find a significant difference in forwarded messages activity.
Perspektif Dramaturgi Pada Komunikasi Antar Budaya Indonesia-Australia
Moch. Armien Syifaa Sutarjo;
Anisa Diniati;
Sri Dewi Setiawati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)
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DOI: 10.32509/wacana.v22i1.2070
Individuals meet and communicate with other individuals in various social contexts every day. They interact and communicate by bringing with them the patterns of thinking, feeling and behavior they have learned during their lives. All forms of communication must have a cultural background, and the differences that exist in the communication process become a major obstacle. This study aims to discover how communication exists amid cultural differences between Indonesia and Australia so that the communication process continues to run well, using Erving Goffman's Dramaturgy theory approach, with the concept of backstage and frontstage. This research is qualitative research using a phenomenological approach. Data was collected through in-depth interviews, observation and documentation studies. The results of this study indicate that in the preparation stage (backstage), before directly meeting and communicating with Australian families, they used two kinds of information sources: Internet References and Human References. In their daily interactions, in presenting the frontstage, there were two kinds of characters shown by the speakers, namely Westernized Indonesian and Indonesianized-Indonesian.
Preferensi Pasien Kanker Payudara Mengenai Komunikasi Interpersonal Dokter dalam Menyampaikan Berita Buruk
Anita Asmara;
Ike Junita Triwardhani
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)
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DOI: 10.32509/wacana.v22i1.2628
For a doctor delivering bad news to cancer patients is a challenging task. Because if communication in conveying bad news fails, it can lose the trust of patients and their families. The purpose of this study was to explore the preferences of breast cancer patients regarding physicians' interpersonal communication in conveying bad news. The research method was carried out using qualitative research with a case study approach. The informants for this study were three breast cancer patients who are members of the Bandung Cancer Fighting Family Community. In-depth interviews were conducted via zoom meeting. Semi-structured in-depth interviews were conducted to identify patient preferences through content analysis. The results of the study: The main categories that are patient preferences are the way doctors deliver bad news, medical information, doctor's interpersonal communication skills, the way doctors provide motivation, patient feelings, family support, patient acceptance of bad news in an Islamic perspective, patient expectations for empathetic communication doctor. Knowing the preferences of breast cancer patients when receiving bad news can help doctors deliver bad news with effective and empathetic interpersonal communication.