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Hendryadi
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Kota adm. jakarta selatan,
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INDONESIA
Jurnal Manajemen Strategi dan Aplikasi Bisnis
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 135 Documents
Pengaruh citra merek dan kualitas produk terhadap loyalitas konsumen sepatu futsal Filemon Redo; Donant Alananto Iskandar
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This study aims to determine whether there is an influence between brand image and product quality on consumer loyalty for Nike futsal shoes in East Jakarta. This research uses a quantitative approach through a survey of 88 users of Nike futsal shoes. The sampling method is non probability sampling. The results of the hypothesis (t test) indicate that the brand image variable is significantly related to consumer loyalty. This is indicated by t count 2.139 which is greater than t table and product quality variables are also significantly related to consumer loyalty with t count 2.082 which is greater than t table. The conclusion from this study that the brand image and product quality variables are related to consumer loyalty. This can be interpreted that, decrease or increase in customer loyalty depends on the brand image of the quality of products made and in accordance with the needs and desires of consumers
Pengaruh profitabilitas, likuiditas, solvabilitas terhadap harga saham Idris Ramadhani
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

The research objective is to analyze the effects of profitability, liquidity, and solvency on stock prices. Data were collected using purposive sampling method, the samples that meet the criteria are 43 manufacturing companies listed on IDX in the period 2013-2017. Through the panel data regression analysis shows that profitability and solvency have no significant effect on stock prices, but liquidity has a significant effect on stock prices. Practical implications for investors and companies are discussed in this paper.
Pengaruh earning per share, net profit margin, price earning ratio terhadap return saham Sarah Rafi Wulandari
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

The research aims to provide empirical evidence of the relationship between Earning Per Share (EPS), Net Profit Margin (NPM), and Price Earning Ratio (PER) on stock returns. Data sample companies are listed on IDX in the Property and Real Estate sector for the 2012-2016 period using the purposive sampling method. Based on the analysis using multiple linear regression, the results of the study prove that earnings per share can affect stock returns. Whereas Net Profit Margin and Price Earning Ratio have no significant effect on stock returns. This research can provide practitioners with useful information to evaluate the factors that influence stock returns in the property and real estate sector.
Mekanisme GCG dan leverage terhadap manajemen laba pada sektor manufaktur Hildah Hildah; Santi Retno Sari
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This study aims to provide empirical evidence regarding the effect of Good Corporate Governance and Leverage on Earnings Management. The object of this research is Manufacturing companies registered in IDX for the period 2012-2016 using purposive sampling techniques in data collection. Testing the hypothesis of the study using panel data regression analysis techniques with E-Views 8. The findings in this study that all variables can have a direct effect on earnings management. Also, the Audit Committee, the Board of Directors and Leverage cannot influence earnings management, while the Independent Commissioner has a significant effect on earnings management. Practical implications can be found in this article.
Pengaruh viral marketing dalam dimensi messenger, message dan environment terhadap keputusan pembelian Agnes Fiorentina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

The purpose of this research is to understand the influence viral marketing in dimensions messenger, message and environtment towards purchase decision of Miting Lobster. This research is a quantitative research by using the SPSS Statistic 20 with 191 respondent of sample which is consumer Miting Lobster in DKI Jakarta and Bekasi who have bought prducts Miting Lobster three times or more using non-probability sampling method. The result of this research show that psychological factors significantly influence the purchase decision with the coefficient of regression is 0,611. The implications of this research can be a reference for the management team in formulating Miting Lobster sales strategy related to viral marketing in the discussion of messenger, message, environtment and purchase decision
Pengaruh kualitas produk dan harga terhadap keputusan pembelian: peran minat beli sebagai variabel moderating Sandro Christian
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This study aims to determine how much influence the quality of products and prices on purchasing decisions and the purchase interest as a moderating variable. This research is a quantitative study using the SPSS Statistics 22 program with a total sample of 72 respondents who used futsal specs in Jabodetabek who had bought futsal specs using non-probability sampling and purposive sampling techniques. The results of this study indicate that the factors that influence purchasing decisions are product quality. Buying interest moderates the relationship of all independent variables with the dependent variable. The implications of this research can be a reference for the management team in formulating futsal shoes sales strategy related to product quality, price, buying interest.
Dampak Pertumbuhan Ekonomi, Jumlah Penduduk Dan Belanja Modal Terhadap Pendapatan Asli Daerah Diana Purnama Lestari; Swarmilah Hariani
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This study aims to determine the impact of economic growth, population, and capital expenditure on the original income of the district/city in Bengkulu Province. The population of this study is all regencies/cities in Bengkulu Province, amounting to 9 districts and 1 city. The sample consists of the entire population, using local government financial reports, regional financial statistical reports, and regional statistical reports for the period 2014 - 2018. The analytical method used in this study is the multiple linear regression analysis. The results of the study concluded that economic growth had a positive and significant impact on regional own-source revenue, the population had a positive and significant impact on regional own-source revenue, while capital expenditure had a positive and not significant effect on regional own-source revenuen.
Bank Financial Performance in Indonesia: Customer Assisted and Customer Transparent Ossi Ferli; Ilham Wahyu Alfajri
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

The purpose of this research is to determine the effect of innovation technology on the financial performance. Population of this research are 30 banks in Indonesia Stock Exchange in 2017 that conduct online banking. Samples for each bank are average from 3 respondents. The independent variable uses primary data obtained from questionnaire are Customer Independent, Customer Assisted, and Customer Transparent as a calculation of Innovation technology. The dependent variables use secondary data from financial reports in Indonesia Stock Exchange are financial performance which uses 5 indicators consisting of Non Performing Loans (NPL), Return on Assets (ROA) and Capital Adequacy Ratio (CAR). The data processing method used is the Partial Least Square (PLS) method using Smart PLS 3.0 software. The results show that Customer Independent have no significant effect on financial performance. Customer Assisted and Customer Transparent have a positive significant on financial performance
Pengaruh Return On Asset, Current Ratio, Struktur Aktiva, Dan Pertumbuhan Penjualan Terhadap Struktur Modal Fitria Ernawati; Roy Budiharjo
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

The purpose of this study was to determine the effect of return on assets, current ratio, asset structure, and sales growth on capital structure. This research uses secondary data in the form of the annual report. This study uses multiple linear regression analysis were for partial testing using the t statistical test and simultaneous testing using the ANOVA statistical test. A statistical test is done by the t-test and multiple linear regression analysis before this test is done first classic assumption test. The result of the research shows that: 1) Based on the partial research result, it can be seen that the amount of return on asset produced by the company has a positive significant effect on debt to equity ratio; 2) The current ratio of the company has a negative significant effect on debt to equity ratio; 3) The assets structure has a positive insignificant effect on debt to equity ratio; 4) The sales growth has a negative insignificant effect on debt to equity ratio; 5) Based on the results of the study simultaneously stated that the variable return on asset, current ratio, asset structure, and sales growth together have a significant influence on the debt to equity ratio.
Pengaruh Pajak, Exchange Rate Dan Kepemilikan Asing Terhadap Transfer Pricing Wendy Salim Saputra; Caroline Angela; Cindy Agustin
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

The purpose of this study was to determine the factors that influence the transfer pricing policy of the company. This study uses secondary data, namely financial statements and annual reports of manufacturing companies listed on the Indonesia Stock Exchange (BEI) from 2016 to 2018. The sample selection technique that will be used is using a purposive sampling method. The analysis technique used is multiple linear regression analysis. Taxes and exchange rates have no effect on transfer pricing while foreign ownership has a positive effect on transfer pricing. The company has various reasons for conducting transfer pricing so investors need to carefully analyze company policies so as not to get caught up in the reports presented by the company's management. In addition, the government as a regulator must also review various policies related to transfer pricing to minimize the occurrence of adverse transfer pricing actions. The limited manufacturing companies with a multinational level so that the samples obtained are still limited and the lack of information about the transfer pricing carried out by the company.

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