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International Journal of Systemic Functional Linguistics
Published by Universitas Warmadewa
ISSN : 26144247     EISSN : 26144255     DOI : https://doi.org/10.22225/ijsfl.v4i1
Core Subject : Education,
Languange, Linguistic, Communication & Media
International Journal of Systemic Functional Linguistics is a Journal of linguistic, provides a forum for publishing research articles or review articles. This journal has been distributed by WARMADEWA PRESS started from Volume 1 Number 1 Year 2017. This journal encompasses original research articles, review articles, and short communications, including systemic functional linguistics
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2021)" : 5 Documents clear
Multimodal Critical Discourse Analysis on advertisement of Colgate Ni Made Sila Ulati
International Journal of Systemic Functional Linguistics Vol. 4 No. 1 (2021)
Publisher : Warmadewa University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.222 KB) | DOI: 10.55637/ijsfl.4.1.4092.10-13

Abstract

This study aims to analyze the advertisement of Colgate in audiovisual formed, when Colgate advertisement is one of the Super Bowl commercial break in USA. This study applies on semantic approach focused on the multimodal discourse analysis. In the semiotic sense, signs are words, images, sounds, gestures, and objects are also called multimodal, as it is said (Anstey & Geoff, 2010) a text is said to be a multimodal text if the text has two or more semiotic systems. There are five types of semiotic systems, e.g. linguistic, visual, audio, gestural, and layout. The method applied in this study is descriptive qualitative method. The result of this study is Colgate Total advertisement covers five aspects in a multimodal semiotic system, namely linguistic, visual, audio, gestural, and location aspects. These five aspects come together to make the ad appearance very attractive and easy to remember. Keywords: multimodality, advertisement, analysis
Multimodal Discourse Analysis of Djarum 76 Advertisement Entitled “New Normal” Ni Made Dian Paramitha Sari
International Journal of Systemic Functional Linguistics Vol. 4 No. 1 (2021)
Publisher : Warmadewa University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.037 KB) | DOI: 10.55637/ijsfl.4.1.4095.14-21

Abstract

Advertisement is one of the communication media that aims to convey information in order to persuade people to buy products. Advertisements use verbal and nonverbal language in conveying the information, as the result it is included as multimodal text. Djarum 76 advertisement is interesting to analyze because they show a different concept from other cigarette advertisements. This study aims to (1) describe language metafunctions, (2) examine visual metafunctions, and (3) explain the relationship between language metafunction and visual metafunction of Djarum 76 advertisements as a multimodal text. The data used in this study are a video of Djarum 76 advertisements entitled "New Normal" in 2020. This video was obtained at Glow Films Jakarta’s YouTube channel, which is the production house for this advertisement. In collecting data, documentation methods and techniques of screenshots, transcripts, and notes were used. This study used the theory of Systemic Functional Linguistics by Halliday (1985), the theory of visual communication grammar from Kress and Leeuwen (2006), intersemiosis (Liu & O’Halloran, 2009) and resemiotization (Iedema, 2003). In explaining the research results, formal and informal methods were used. Based on the analysis of language metafunction, the Djarum 76 advertisement entitled “New Normal” is dominated by mental processes and relational identification processes, declarative mode, and simplex themes. Based on visual metafunctions, this advertisement is dominated by narrative representation process, no eye contact, far social distance, subjective, and center-margin information. The relationship of language and visual metafunctions show that this advertisement is dominated by additive intersemiosis. It means the text elements give a new information to visual elements and vice versa. In addition, resemiotization in this advertisement is used as a marketing technique to attract the attention of the audience. Keywords: Multimodality, Language Metafunctions, Visual Metafunctions, Intersemiosis, Resemiotization, Djarum 76 Cigarette Advertisiments
Multimodal Approach for Functional Systemic Linguistic Studies Ni Putu Meira Purnama Yanti
International Journal of Systemic Functional Linguistics Vol. 4 No. 1 (2021)
Publisher : Warmadewa University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.827 KB) | DOI: 10.55637/ijsfl.4.1.4103.22-27

Abstract

This study aims to introduce and explain multimodal as an approach that should be used in a comprehensive study of functional systemic linguistics. The method used in this study refers to a qualitative descriptive method with a literature study technique, namely exploring various theories related to multimodal and functional systemic linguistics. The information that has been obtained becomes data which is then analyzed and presented descriptively. The results showed that functional systemic linguistics is a study that considers language as a social semiotic system. Language is a variety of signs that can be verbal or nonverbal. The forms of verbal and nonverbal signs with the meanings contained can be understood thoroughly and intact through a multimodal approach; see the meaning or message in the text on the interrelation of words, phrases, sentences, sounds, music, colors, images, gesturals, and existing spatial. Keywords: functional systemic linguistics, multimodal.
Discourse Analysis of Van Dijk on Online News Text of Reynhard Sinaga Case on CNN Indonesia News Candra Yulika
International Journal of Systemic Functional Linguistics Vol. 4 No. 1 (2021)
Publisher : Warmadewa University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/ijsfl.4.1.4105.28-34

Abstract

In early 2020, the world was shocked by the case of Reynhard Sinaga, an Indonesian citizen who had committed a crime that earned him the nickname of the biggest sex predator in British history. This study examines the critical discourse analysis proposed by Van Dijk. The data is taken from online news texts reported by CNN Indonesia with a focus on the Reynhard Sinaga case. The data is taken as many as six news stories with different headlines. The results of the study found that CNN Indonesia in reporting news is informative and factual without taking sides with any party. Five of the six news stories have the same topic. News writing tends to use a deductive pattern, namely from general to specific descriptions.
Multimodal Analysis of “Energen” Ads Ni Putu Meira Purnama Yanti
International Journal of Systemic Functional Linguistics Vol. 4 No. 1 (2021)
Publisher : Warmadewa University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/ijsfl.4.1.4118.26-29

Abstract

This paper discusses the multimodal analysis of Energen advertising. Print media advertisements and electronic media advertisements are texts that have a complex meaning. The complexity of meaning occurs because to convey messages in advertisements, not only language elements are used but also nonverbal language elements and other visual means. Therefore, to understand the complexity of meaning, it is necessary to do a multimodal analysis in the advertisement. The multimodal analysis discussed in this paper uses the theory of functional systemic linguistics (LSF). The multimodal analysis model was developed from a combination of multimodal theory (Anstey & Bull, 2010), and multimodal analysis by Kress and Van Leeuwen (1996-2006). From the analysis of Energen's advertisements, it is found that Energen's advertisements have a multimodal semiotic system which includes linguistic, visual, audio, gestural, and spatial elements. Keywords: multimodal, advertising

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