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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 14 No 1 (2022)" : 10 Documents clear
EKSISTENSI WEB SERIES YOUTUBE DALAM INDUSTRI PERFILMAN DI INDONESIA Sinta Lestari
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 1 (2022)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2232

Abstract

This study explores audience interactivity and change, motivation and satisfaction of web series creators, and the preservation of YouTube as a YouTube Web Series Creative Channel as part of the presence of web series in the film industry in the case study. While the research subject is a producer of YouTube Web Series from Production House (PH) PIM Pictures. Data collection is done through interviews. At the interview stage of this research, the answers are then recorded according to the series of questions that will be discussed. In addition, this study also collects, and examines any data with sources related to the research problem. Based on the results of data analysis obtained in in-depth interviews with Digital Production House Pim Pictures, it can be understood that there are research results, namely the existence of web series in the film industry in Indonesia is the existence of interactivity and change in the audience. second, the motivation of web series creators is for personal interest, providing information, and fulfilling entertainment, existence, satisfaction to introduce before to the big screen. The first source of satisfaction for Web Series creators identified was YouTube-facilitated exposure in the context of social media platforms. third, the promotion of YouTube as a YouTube Web Series Creative Channel allows its users to innovate and create new and independent web series.
Analysis of Brand Identity Gontor Islamic Boarding School in Official Youtube Channel Zulaikha Zulaikha; Nur’annafi Farni Syam Maella; Farida Farida
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 1 (2022)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2461

Abstract

Gontor Islamic Boarding School is the largest modern Islamic boarding school in Indonesia. Even though it is touted as the number one Islamic boarding school, Gontor still communicates his institution on social media. This is interesting because so far, there has been an assumption that Islamic boarding schools are closed Islamic educational institutions and severely restrict access to information. Therefore, the problem raised in this study is how the analysis of the brand identity of the Gontor Islamic boarding school is displayed on the official Youtube account of the Gontor Islamic boarding school. The purpose of this study is to find out what brand identities are displayed, how to display them and whether each show that contains multiple brand identities also has high engagement. From the results of the analysis of the data obtained, it will be seen how the largest Islamic boarding school in Indonesia builds its brand identity on social media, especially Youtube. The results of this study are useful for other Islamic boarding schools, or other religious educational institutions to build institutional branding through social media, especially Youtube. It can also be an example of how religious education institutions can communicate themselves and how Islamic boarding schools can become part of the information society. The choice of brand identity or brand identity in the research theme of this Islamic boarding school, because not many have done professional branding in Islamic boarding schools. Showing an honest brand identity is the basic foundation in building a product brand. There are five elements of brand identity, namely place image (in the form of reputation), materiality, institutions (law, regulation, organization), relations (power, class, gender) and society and its culture (tradition, daily life). These five things are indicators in this study. Keywords: Islamic Boarding School, Brand Identity, Official Account, Youtube.
Komik untuk Pengembangan Literasi Mahadata Maulana Faris
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 1 (2022)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2470

Abstract

Big data is one of the sources of information needed in responding to the challenges of very fast information needs in the era of the COVID-19 pandemic. However, communication tools are needed to build big data literacy in ordinary people in order to build public trust in big data. Comics are one of the communication tools that can embrace the wider community. Information about big data is made in the form of comic strips posted on social media, namely BPS official Facebook and Instagram. This research specifically discusses how science comics become a communication tool to build big data literacy in society. We found that community engagement was quite high when big data literacy content was made in the form of comics. Previous research was mostly limited to the classroom audience in schools/campus. This research is able to reach a wider and diverse community because it uses social media to help disseminate the content of big data comics. In the first edition, big data comics on Facebook managed to reach 17,495 accounts and 44,497 accounts on Instagram. The use of big data literacy comics posted through social media has sparked a lot of active discussion from the public. Research shows that increasing big data literacy through comics is a new and noteworthy approach that has been widely accepted by society.
Peran RRI Boven Digoel Dalam Penyebaran Informasi Di Wilayah Perbatasan Indonesia Papua Nugini’ Zalfah Alin Syarif
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 1 (2022)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2500

Abstract

Radio Republik Indonesia is a national media with a role to disseminate information to the public, of course the role of radio in border areas is the responsibility of the government not only to disseminate information but also to maintain the state's security belt. Indonesia is currently still in the category of a developing country which results in Indonesia still experiencing many blank spots of information services so that information or broadcasts that connect the government and the community are not well received. This makes researchers conduct research on how the role of RRI Boven Digoel media in the dissemination of information in border areas, this is one of the functions of media services to the community. This study uses the Theory of Management Functions According to G.R Terry. By using qualitative descriptive research. The results of this study are as follows, Planning for the broadcast program of RRI Boven Digoel in the Indonesia-Papua New Guinea border area before making a new program for RRI always involves various elements of the surrounding community. This is so that there will be no social inequality or envy among the various tribes in the Boven Digoel area. In organizing RRI Boven Digoel, managing information in border areas according to researchers is still lacking, because it can be seen from the history of the leadership of LPP RRI which often changes leaders. RRI's role in positioning itself as a medium in building a sense of nationalism in border areas has been maximized because almost all of RRI's broadcast contents promote a sense of nationalism in border communities.
PERAN ORGANISASI E-SPORTS DALAM AKSESIBILITAS UNTUK PEMAIN DISABILITAS Fakhriy Dinansyah; Charlie Tjokrodinata; Cendera Rizky Anugerah Bangun
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 1 (2022)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2569

Abstract

The Indonesian e-sports industry cannot be separated from the role of organizations that oversee and manage all activities of e-sports players, which are expected to provide better accessibility for people with disabilities to be equal in recording achievements in the field of e-sports. This problem is closely related to the increase in internet access and the use of smartphones which are commonly used by people with disabilities, including playing games. This study aims to determine whether e-sports organizations as stakeholders provide accessibility for persons with disabilities. This study uses previous research that analyzed persons with disabilities in various roles in the new media ecosystem. Also, the fact that accessibility refers to the ability of a person with one or more disabilities to make meaningful use of media technology. Standpoint theory is the main theory as the basis and tool for analyzing the results of this study. This research uses a qualitative case study method with data collection techniques through interviews and literature studies and a post-positivist research paradigm. This study indicates that Esports Organizations in Indonesia have not been able to play a role in providing accessibility for gamers with disabilities. Of the three formal organizations, only IESPA has special attention by creating a para-Esports division for people with disabilities. Meanwhile, AVGI & PB ESI do not yet have a specific program. On the other hand, community-based informal organizations such as EAI have a great interest in being able to advocate for gamers with disabilities. Keywords: disability, accessibility, e-sports, new media, organization
Brand Image Tokopedia pada Kampanye Public Relation #BangkitBersama Pasca Pandemi Covid-19 Afni Madalinna Haidara
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 1 (2022)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2571

Abstract

After the Covid-19 pandemic, various industrial sectors were affected by the Covid-19 outbreak, including Tokopedia. Tokopedia is a technology-based trading company or electronic commerce (e-commerce). Public relations (PR) has an important role in managing the crisis experienced by the company. Through the #BangkitBersama campaign, Tokopedia believes that with the spirit of gotong royong, Indonesia can rise together after the Covid-19 pandemic. The #BangkitBersama campaign will create associations or perceptions of Tokopedia. So, through this research, researchers want to know Tokopedia's brand image from a consumer perspective in the #BangkitBersama public relations campaign after the Covid-19 pandemic. This study uses a descriptive qualitative approach with a case study method. Data were collected by conducting interviews with five sources who were exposed to the #BangkitBersama campaign, observations, and document or literature studies. The results showed that through the #BangkitBersama campaign the perception of togetherness and cooperation emerged in the minds of consumers. The #BangkitBersama campaign has succeeded in generating a positive image for Tokopedia and maintaining the loyalty of Tokopedia users. Keywords: Brand Image, Campaign, Public Relations, Covid19, Tokopedia
Komunikasi Krisis Cyber Public Relations Yayasan Dunia Mega Bintang Umar Umar
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 1 (2022)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2572

Abstract

This study examines crisis communication at Yayasan Dunia Mega Bintang in terms of cyber public relations activities. The foundation underwent cyberbullying to Aurra Kharisma in the form of hate comments on its social media account. Therefore, crisis communication is required to maintain the foundation’s image. The theories used are crisis communication, situational crisis communication theory, public relations, dan cyber public relations. With a qualitative approach and case study research type, this study uses in-depth interviews, documentation, and qualitative content analysis method. The results indicate that the foundation used the four stages in public relations strategies in crisis communication. Fact finding strategy helped to figure the cause of crisis which is negative comments on social media and the foundation took a defensive stance. As communication facilitators, the team planned dynamic programs supported by social media planning in line with the Situational Crisis Communication Theory. Communication strategy is divided into two types by implementing deny, diminish and bolstering strategies. Evaluation strategy, both internal and external is rarely conducted formally although it is important to maintain the continuity of crisis communication strategy. Based on the results, the researcher suggests the foundation should construct a specific social media team and establish a stronger boundary with pageant lovers as these factors may cause a crisis. The usage of open, dialogical, and participatory social media can serve as a model for crisis communication. The message’s speed and accuracy are crucial factors to consider and is necessary to have a consistent approach to presenting positive information. Evaluation is also important to maintain reputation.
The Influence of Brand Ambassador Yuki Kato on the Purchase Decision of Senka Perfect Whip Atika Gustiana Fitri; Santi Delliana
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 1 (2022)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2587

Abstract

A brand ambassador is an effort made by a company to convey or promote its product brand through a celebrity as someone who promotes product advertisements to present the best image of a product with the aim that the advertised brand is immediately accepted by consumers and invites consumers to want to use the product. This study aims to determine the effect of Yuki Kato's brand ambassador on the purchasing decision of Senka Perfect Whip. This study uses stimulus-response theory and quantitative methods by distributing questionnaires to 400 respondents to followers of the @yukikt Instagram account. This study indicates the influence of brand ambassadors from four indicators, namely visibility, credibility, attractiveness, and strength. In addition, purchasing decisions consist of two indicators: attitude change and behavior change.
Komunikasi Risiko untuk Mitigasi Gempa Bumi di Lapas Perempuan Indonesia Halimatu Sa'diah; Zainuddin Muda Z. Monggilo
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 1 (2022)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2589

Abstract

Women are part of a vulnerable group. Earthquake mitigation is very important for women to deal with disaster hazards. The prisoner status that some women have, further increases their risk of becoming an earthquake victim. Earthquake mitigation is needed to increase women prisoner’s knowledge and skill to deal with eartquake at prison. However, several Women's Prisons in Indonesian are still facing challenges, including Lapas Perempuan Kelas IIB Yogyakarta. The researcher elaborated the Protective Action Decision Model (PADM) through operational analysis using a classical communication model, consisting of source, channel, message, receiver, effect, and feedback. A classical communication model is used to explain the implementation of earthquake mitigation for women prisoner at Lapas Perempuan Kelas IIB Yogyakarta. Data was collected by observation, interviews, and document studies. Meanwhile, this research was conducted with a case study method. The results of this research finds that Lapas Perempuan Kelas IIB Yogyakarta has been organized earthquake mitigation but it’s still necessary to develop. Lapas Perempuan Kelas IIB Yogyakarta needs to develop sustainable earthquake mitigation that can adapt to women prisoner’s special needs and women prison’s dynamics. These findings return to risk communication concepts as an applied discipline that is geared towards promoting long-term hazard adjustments such as mitigation. Risk communication is complex and covers the entire communication process.
Computer-Mediated-Communication Perspectives on Telemedicine Integrated-Antenatal-Care Program during the New Habit Era Prita Suci Nurcandrani
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 1 (2022)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2630

Abstract

Intervention of Integrated ANC Program of Puskesmas Purwokerto Utara II was commenced since stunting rate increased up to 13.58%. This incident plus pandemic situation have changed IEC pattern activities between the Puskesmas and pregnant women living in its working area. The problem is how midwives reach pregnant women through the ANC telemedicine program. Qualitative-descriptive method and data triangulation sources were used. CMC telemedicine in the ANC program studied from the perspectives of impersonal, interpersonal, and hypersonal communication uncover different findings. The results are not absolutely the key to the success of the program. Research from other perspectives are still needed.

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