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Jurnal Ilmiah Administrasi Bisnis dan Inovasi

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Published by Universitas Dr. Soetomo Surabaya

ISSN : 2581124X EISSN : 25974092 DOI : -

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Redaksi Jurnal Ilmiah Administrasi Bisnis dan Inovasi mengundang para peneliti untuk mengirimkkan artikel ilmiah berupa kajian ilmiah, karya penelitian dan ide-ide inovasi ilmmiah di Bidang Ilmu Administrasi khususnya terkait dengan pengembangan dan inovasi ilmu, isu-isu sosial yang mendukung pengembangan Ilmu Administrasi Bisnis, Managemen, dan industri kreatif. artikel yang dimuat melalui proses telaan dari reviewer sertra proses penyuntingan tim redaksi. Jurnal Ilmiah Administrasi dan Inovasi ternit dua kali dalam setahun dibulan Juli dan Desember.

Arjuna Subject : -

Articles 6 Documents

Search results for , issue "Vol 6 No 1 (2022)" : 6 Documents clear

Pengaruh Bauran Promosi dan Harga Terhadap Keputusan Pembelian Pada Produk Elektronik
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 1 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

With the decline in consumer purchasing decisions accompanied by pandemic conditions and current visiting restrictions, the main thing that the company needs to prioritize is customer satisfaction in order to survive and compete in market share. Management must know what things are considered important in order to attract consumer buying interest in electronic products, so that leaders are required to always produce performance, especially in the promotion mix and prices so that they are considered to be able to attract consumers to visit and decide to buy electronic products. The purpose of this study was to determine the effect of simultaneous, partial and dominant promotion mix and price on purchasing decisions on electronic products at Giant Ekstra Waru Sidoarjo. The type of data used is quantitative data and according to data sources, primary and secondary data are used. The number of research samples was determined using the purposive sampling method as many as 74 respondents. The data were collected using a questionnaire method whose measurements used a Likert scale and analyzed statistically using multiple linear regression analysis, coefficient of determination, F-test and T-test using SPSS version 21. Based on the results of data analysis, the results showed that there was a positive and negative effect Simultaneously and partially significant between the promotion mix and price on purchasing decisions on electronic products at Giant Ekstra Waru Sidoarjo. Based on the dominant test results show that the promotion mix has a dominant influence on purchasing decisions on electronic products. The management should pay attention to and improve the company's promotional mix for purchasing decisions to maintain customer satisfaction by opening a shopping service from home and providing the best price that is proportional to the benefits obtained by consumers.

Pengaruh Tourist Motivation dan Tourist Attraction Terhadap Tourist Satisfaction Serta Dampaknya Pada Tourist Benefit di Masa Pandemi Covid 19
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 1 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

The tourist village is a unique destination because in addition to having natural attractions, community life and interactions are unique and still original. This peculiarity makes tourist villages with one another have differences that cannot be imitated. Tourist villages during the COVID-19 pandemic became an alternative to safe outdoor destinations in terms of recreation and health. The objectives of this research are 1). to determine the significant effect of Tourist Motivation on Tourist Satisfaction. 2). Does Tourist Attraction have a significant effect on Tourist Satisfaction. 3). to determine the significant effect of Tourist Motivation on Tourist Benefit. 4). to determine the significant effect of Tourist Satisfaction on Tourist Benefit. This research was conducted in the Nglanggeran Tourism Village, Gunungkidul. The sample in the researcher is tourists who have visited the Nglanggeran Tourism Village. The number of tourists who became the sample as many as 128 people. Dissemination of the questionnaire in the form of a google form by sending a questionnaire link to social media such as WhatsApp Story and placing a questionnaire link in the Instagram bio and Instagram story and distributing the questionnaire link on twitter. The analysis technique uses SEM AMOS. The results showed 1). Tourist Motivation has a significant effect on Tourist Satisfaction. 2). Tourist Attraction has a significant effect on Tourist Satisfaction. 3). Tourist Motivation has a significant effect on Tourist Benefit. 4). Tourist Satisfaction has a significant effect on Tourist Benefit.)

Pengaruh Teknologi Keuangan Terhadap Preferensi Konsumen Memilih Uang Digital Dalam Transaksi Keuangan: Studi Kasus Masyarakat Kota Bukittinggi
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 1 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

The purpose of this study is to find out the influence of Financial Technology on people's preferences to choose E-Money as an alternative to facilitate financial transactions in Bukittinggi City. The method used in this study is a quantitative method. The research variable is financial technology (X) as a free variable and consumer preferences choose E-Money (Y) as the bound variable. Sampling with purposive sampling technique with a sample number of 100 respondents. While the data analysis techniques used are simple regression analysis, validity test, reliability test, classical assumption test and hypothesis test. The results of the study data were tested using SPSS IBM 26. Based on the results of research obtained through a simple regression analysis that is Y = 0.755 + 0.55X. The results showed that financial technology had a positive and significant effect on the prefrence of consumers choosing E-Money because thitung 17,564 > 1,660 and significance of 0.000 < 0.05 then H1 received. Based on the research results, it is expected that the community will be able to be adaptive to modern-day developments that are influenced by the industrial revolution 4.0 so that technological changes can make it easier for consumers, not the other way around, on the other hand, support and socialization from regulators (government) and e-money provider institutions must also be improved so that people do not feel burdened by changes to the system that is applied

Mengukur Kinerja Layanan Internet Indihome dari Opini Masyarakat Menggunakan Sentimen Analisis Twitter Dengan Metode Naïve Byes
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 1 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

In 2019, 73.7% of Indonesians said that their purpose for using the internet was to access social media. One of the social media used is Twitter. With many tweets that have been published through Twitter, these tweets can contain user opinions on a particular thing, it can be like an event in the surrounding Indihome. Through Twitter, users can discuss their complaints or satisfaction with the Indihome service. For that reason, a method is needed, namely sentiment analysis to find out whether the data contains negative or positive opinions. The author uses the Naïve Bayes method in conducting sentiment analysis on the opinions or opinions of Indihome service users on Twitter, to know how accurate the Naïve Bayes method is applied to sentiment analysis. After testing using the Naïve Bayes method, the results obtained are 82% accuracy, 78% precision, 84% recall, and 81% f1-score.

Pengaruh Komunikasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Di PT Stars Internasional Surabaya
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 1 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

This research is aimed to examine the effect of communication and work environment on employee performance. This research was carried out at the PT Stars International, Surabaya office with quantitative method and collect data by questioner, interview, observation. Population research is all permanent employee at the PT Stras International, Surabaya office with a large sample taken as many as 33 samples and analysis data use SPSS program version 25. The data analysis technique used in this study is multiple linear regression test, determination coefficient test, and hypothesis test. Based on the result of research and hypothesis test that has been done shows there is a significant influence of communication and work environment effect the employee performance at the PT Stars International, Surabaya together (simultaneous) this can be seen from the value of F arithmetic greater than F table is 9,791 greater than 3,3158. Hypothesis test results partially communication on employee performance shows a significant effect this can be seen from the t value is greater than t table is 2,763 greater than 2,0423. Hypothesis test results partially work environment on employee performance shows a significant effect this can be seen from the t value is greater than t table is 2,103 greater than 2,0423. For the results of hypothesis testing the coefficient of determination (R square) in this study shows that the communication and work environment variables have an influence of 39.5% on employee performance.

Pengaruh Social Media Marketing Terhadap Brand Equity dan Dampaknya Pada Minat Beli Produk Merek Pobosoccer
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 1 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

This study aims to determine the effect of social media marketing on brand equity and its impact on buying interest in Pobosoccer brand products. The population in this study are active followers of Pobosoccer social media who have purchased Pobosoccer products, the number of which is unknown. The number of samples in this study were 100 responses. Data collection techniques in the study used a questionnaire. The analytical technique in this research is path analysis, which is to analyze the causal relationship between exogenous variables and endogenous variables. The results of the research on the structure of the first model show that the value of the Beta Coefficient of entertainment variables is 0.159, customization is 0.190, interaction is 0.300, trendiness is 0.181, and word of mouth is 0.189, where each of these variables has a significance value of <0.05, which means the entertainment variable, customization, interaction, trendiness, and word of mouth have a positive and significant effect on the brand equity variable. While the results of the research on the structure of the second model show the Beta coefficient of the entertainment variable is 0.158, customization is 0.147, interaction is 0.168, trendiness is 0.138, word of mouth is 0.238, and brand equity is 0.189.

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Home Page

OAI Link

Editorial Team

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Contact Name Andry Herawati

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Location Kota surabaya, Jawa timur INDONESIA

Abstract

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Abstract

Contact Name
Andry Herawati

Contact Email
andry.herawati@unitomo.ac.id

Phone
-

Journal Mail Official
jurnala3@gmail.com

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA