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Jurnal Ilmiah Administrasi Bisnis dan Inovasi

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Published by Universitas Dr. Soetomo Surabaya

ISSN : 2581124X EISSN : 25974092 DOI : -

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Redaksi Jurnal Ilmiah Administrasi Bisnis dan Inovasi mengundang para peneliti untuk mengirimkkan artikel ilmiah berupa kajian ilmiah, karya penelitian dan ide-ide inovasi ilmmiah di Bidang Ilmu Administrasi khususnya terkait dengan pengembangan dan inovasi ilmu, isu-isu sosial yang mendukung pengembangan Ilmu Administrasi Bisnis, Managemen, dan industri kreatif. artikel yang dimuat melalui proses telaan dari reviewer sertra proses penyuntingan tim redaksi. Jurnal Ilmiah Administrasi dan Inovasi ternit dua kali dalam setahun dibulan Juli dan Desember.

Arjuna Subject : -

Articles 6 Documents

Search results for , issue "Vol 6 No 2 (2022)" : 6 Documents clear

Pengaruh Kepercayaan Dan Kemudahan Transaksi Terhadap Keputusan Pembelian Online Pada Marketplace Shopee Di Kota Surabaya
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 2 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

ABSTRACT The purpose of this study was to analyze and determine the influence of trust and ease of transactions on the decision to online purchasing at the Shopee marketplace in the city of Surabaya both simultaneously and partially and to determine the dominant variables on online purchasing decisions. This research is a quantitative research with causal research type. The population used in this study are all Shopee users who have purchased products in the city of Surabaya, the number of samples is 100 respondents who have been distributed through questionnaires. This study uses a probability sampling technique with a simple random sampling approach in determining the sample because the population of this study is unknown. The data sources of this research are primary data and secondary data. The data analysis technique in this study used an instrument test, classical assumption test, multiple linear regression analysis test, simultaneous test, partial test, and the coefficient of determination test. The data was statistically processed with the SPSS 25 program. The results of this study indicate that trust and ease of transactions simultaneously affect online purchasing decisions at the Shopee marketplace in the city of Surabaya, and the trust and ease of transactions partially affect online purchasing decisions at the Shopee marketplace in the city of Surabaya. The trust variable is a variable that influences online purchasing decisions at the Shopee marketplace in the city of Surabaya.

Strategi Promosi dalam Bisnis oleh PT. BMW Astra Surabaya
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 2 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

The strategy in the promotion of the company is basically important, because it greatly affects the level of success of the company. This study aims to determine the promotion strategy at PT. BMW Astra Surabaya. The researcher used a qualitative descriptive method, by collecting data using interviews and observations. The results showed that the promotion strategy at BMW Astra Surabaya came from internal and external sides. The internal side is depicted by the strengths and weaknesses of the company's activities related to promotion, while the external is depicted from the opportunities and threats. The promotional strategies carried out are in the form of: (1) advertising (advertising), (2) sales promotion by providing cashback, gifts, even free fuel for 1 (one) year, (3) sales promotion (personal selling), (4) public relations (public relations). Internal factors show an excess score of 2.18, while a deficiency score of 1.54. External factors showed the opportunity score reached 0.70, greater than the threat. An effective promotion strategy used by PT. BMW Astra Surabaya is personal selling, because it can interact directly with consumers. It is intended that consumers can be interested in buying at the same time remembering the product, thereby increasing sales. Great Opportunity owned by PT. BMW Astra Surabaya must be utilized as best as possible. Salesmen who are an important instrument for companies related to promotions must be given proper training. Loyalty of all employees is also needed to support the company's promotion strategy so that it can run effectively.

Analisis Penyimpanan dan Penempatan Barang Pada PT Bintang Dagang Internasional (Haistar) Surabaya Dalam Mendukung Ketersediaan Barang di Era Pandemi
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 2 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Gudang menyediakan porsi besar untuk mendukung kinerja perusahaan yang bergerak di bidang logistik. Peningkatan daya saing dapat dilakukan melalui pengelolaan gudang. Kondisi pola penyimpanan dan penyusunan barang yang dilakukan secara acak dan kurang teratur akan mengakibatkan terjadinya penumpukkan barang ataupun tercampurnya barang-barang di dalam satu slot rack. Sehingga, kondisi tersebut akan mengakibatkan waktu pencarian yang lebih lama. Kajian ini akan membahas mengenai analisis penyimpanan dan penempatan barang pada PT Bintang Dagang Internasional (Haistar) Surabaya. Metode penelitian yang digunakan adalah metode deskriptif kualitatif dan menggunakan pengambilan data menggunakan metode observasi, dan interview. Hasil analisis menunjukkan penyimpanan dan penempatan barang di PT Bintang Dagang Internasional (Haistar) telah menggunakan WMS (Warehouse Management System) dan DDC (Daily Cycle Count) walaupun sistem tersebut belum dilakukan secara maksimal, tetapi hal tersebut tidak menganggu persediaan barang di gudang sehingga pengiriman barang-barang baik pangan maupun non pangan ke konsumen selama masa pandemi selalu tersedia dan dapat terkirim secara cepat ditangan konsumen dengan kondisi yang baik dan bagus. Apalagi metode penyimpanan barang-barang di PT Haistar Surabaya mempergunakan “FIFO” dan sudah melalui proses quality control (QC) sehingga barang-barang tersebut selalu dalam kondisi yang baru.

Pengaruh Kualitas Pelayanan Dan Penanganan Komplain Terhadap Loyalitas Pelanggan PT. First Media Di Sidoarjo
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 2 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

The purpose of this study was to analyze the effect of service quality and complaint handling on customer loyalty. The research was conducted using causal quantitative research methods. Causal research is used to prove the relationship between cause and effect of several variables. Data analysis used multiple linear analysis, and used statistical tests of T-test and F-test for hypothesis testing. The results show that service quality has a partial effect on customer loyalty and complaint handling does not partially affect customer loyalty. Simultaneous test results show that service quality and complaint handling have a joint influence on customer loyalty, while the dominant test cannot be tested because one of the research variables has no effect on customer loyalty variables.

STRATEGI PENGEMBANGAN EKOWISATA BERBASIS KOMODITAS LOKAL DESA KARE KECAMATAN KARE KABUPATEN MADIUN
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 2 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Analisis situasi. Desa Kare merupakan daerah berbatasan dengan Kabupaten Ponorogo, Trenggalek, Tulungagung, Nganjuk dan Kediri. Desa Kare, Kecamatan Kare, Kabupaten Madiun adalah salah satu desa yang jaraknya sekitar 24 km dari pusat kota atau alun-alun Kota Madiun. Hasil bumi utamanya berasal dari sektor pertanian dan perkebunan. Komoditas utama perkebunannya meliputi kopi, cengkeh, dan coklat. Adapun Potensi Wisata alam biasanya yang lebih banyak ada di derah Pedesaan seperti halnya di Desa Kare, Kecamatan Kare, Kabupaten Madiun. Rumusan masalah dalam penelitian ini adalah 1. Komoditas Lokal apa saja yang dapat dikembangkan sebagai daya tarik Ekowisata di Desa Kare, Kecamatan Kare, Kabupaten Madiun? 2. Bagaimana Strategi untuk mengembangkan Ekowisata yang berbasis Komoditas Lokal di Desa Kare Kabupaten Madiun? Tujuan dari penelitian ini adalah untuk mengetahui Komoditas/Potensi Lokal apa saja, yang dapat dikembangkan sebagai daya Tarik Eko Wisata di Desa Kare dan untuk mengetahui Strategi pengembangan Ekowisata yang berbasis Komoditas Lokal di Desa kare kabupaten Madiun. Metode Penelitian ini menggunakan pendekatan deskripstif kualitatif denga jenis data nominal. Hasil analisis menggunakan SWOT. Hasil Penelitian menunjukkan strategi terbesar pada rangking 1) Streghts Opportunities (SO) dengan nilai matrik sebesar 3,46, Preoritas Strategi adalah Growt dengan Strategi Agresif 2) Weakneses Opportunities dengan nilai matrik sebesar 2,83, Rangking 2 Preoritas Strategi Kombinasi, Strategi Deversifikasi 3) Strenghts Threats (ST) dengan nilai matrik sebesar 2,36, Rangking 3 Strategi Penciutan dengan Strategi Turnaround 4) Weaknesses Threats (WT) dengan nilai matrik 1,93. Preoritas Strategi Penciutan dengan Strategi Defensif . Hasil analisis posisi menunjukkann Desa Kare berada pada kuadran I yang menunjukkan bahwa Pengembangan Ekowisata Berbasis Komoditas Lokal memiliki kekuatan dan peluang sehingga dengan memanfaatkan peluang yang ada.

Analisis Karakteristik Demografis Dan Lama Penggunaan Kosmetik Terhadap E-WOM Dan Keputusan Pembelian Merk Emina di Kota Semarang
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 2 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Cosmetics are currently a commodity that is needed by women to support their daily appearance. As a primary need for women, of course, the cosmetics industry encourages higher competition, one of which is Emina as a local cosmetic brand in Indonesia. Local brands certainly not easy to occupy the top position compared to imported brands. Thus the ability of E-Wom to influence purchasing decisions is very important by taking into account the demographic characteristics of consumers in Indonesia. This study aims to determine the effect of E-Wom on purchasing decisions with the moderation of demographic characteristics and length of use. This study used a sample of 100 respondents who live in Semarang, Central Java. This research was conducted by distributing questionnaires directly and questionnaires in the form of google forms. The analytical tool used in this research is WarpPls analysis. The results showed that E-Wom had a significant effect on purchasing decisions, the length of use of cosmetics had a significant effect as a moderator between E-Wom and purchasing decisions, demographic characteristics, namely age and income level, had no significant effect on moderating the relationship between E-Wom and purchasing decisions. Emina Cosmetics needs to consider the role of the best experiences from consumers as users of local cosmetics because with experience, consumers can provide the best information to others. This experience can be applied in the form of product and pricing strategies that are better than before. Keywords: E WOM; Demographic characteristics; prolonged use of cosmetics; buying decision

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Home Page

OAI Link

Editorial Team

Contact

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Google Scholar

Contact Name Andry Herawati

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Journal Mail Official jurnala3@gmail.com

Editorial Address -

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Andry Herawati

Contact Email
andry.herawati@unitomo.ac.id

Phone
-

Journal Mail Official
jurnala3@gmail.com

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA