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ADE IRMA ANGGRAENI
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Laboratorium Manajemen Data - Laboratorium Terpadu Fakultas Ekonomi dan Bisnis - Universitas Jenderal Soedirman Jalan HR Boenyamin 708 Purwokerto Jawa tengah
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JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Published by Universitas Jenderal Soedirman
ISSN : 14109336     EISSN : 2620     DOI : https://doi.org/10.32424/1.jame.
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Akuntansi, Manajemen dan Ekonomi is bi-annually peer-reviewed journal issued by Faculty of Economics and Business, Universitas Jenderal Soedirman. JAME aims to be the media for publishing empirical issues related to accounting, management, and economics studies. JAME invites manuscripts in the various topics but not limited to, functional areas of accounting, management economics, including behavioral accounting, financial accounting, public sector accounting, marketing management, finance management, operation management, human resource management and economic development. JAME main objective is disseminating empirical issues in accounting, management and economics issues to the broad audiences such as, but not exclusive to academicians, graduate students and business practitioners.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol 25 No 3 (2023): July - September, 2023" : 3 Documents clear
Pengaruh pengalaman ekonomi pada aplikasi pemasaran berbasis augmented reality terhadap kepuasan konsumen Dian Martha Nurrul Amanah
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 25 No 3 (2023): July - September, 2023
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2023.25.3.8687

Abstract

Augmented reality emerges as a form of technological advancement. Known with a rich visual technology, augmented reality is being adapted in various fields such as marketing, education, healthcare, military, sports, tourism, and others. In the business world, this 3D-based technology is believed to enhance the shopping experience of consumers, ultimately leading to customer satisfaction. This research was conducted to examine the influence of economic experience on satisfaction. Economic experience was divided into four categories: aesthetics, entertainment, learning, and escapism, where aesthetics served as a precursor to the other three components. The data collection process involved distributing online questionnaires to respondents who actively use smartphones and were required to try one of the five augmented reality marketing applications used in this study. The augmented reality marketing applications used in this research were Shopee (Beauty Cam), Sephora (Virtual Artist), IKEA Place, Dulux (Visualizer), and Kinder Joy (Applaydu). The study, conducted with 230 respondents in Indonesia, revealed that aesthetics has a positive influence on entertainment, learning, and escapism. Furthermore, entertainment, learning, and escapism have a positive influence on satisfaction.
Comparative Analysis Of The Levels Of Effectiveness, Efficiency, And Independence Of Regional Financial Management After And Before Covid-19 (A Case Study Of Districts-Cities In South Sumatra Province) Isneni Pratiwi
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 25 No 3 (2023): July - September, 2023
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2023.25.3.8693

Abstract

The Covid-19 pandemic has had a significant impact on the economic sector, especially in the South Sumatra Province, which has caused a decline in regional financial income. This study aims to analyze the comparison of effectiveness, efficiency, and regional financial independence before and during the Covid-19 pandemic in districts/cities in South Sumatra Province. In this study, there were 17 district-city governments in South Sumatra Province which were sampled using the saturated sampling method. The data amounting to 34 for each variable before and during Covid-19. The analytical tool used in this study is the Difference Test. The results of this study indicate that there were significant differences in the effectiveness and efficiency of regional finance between before and during Covid-19. meanwhile.
Achieving Harmonious Employment Relationship Ade Irma Anggraeni
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 25 No 3 (2023): July - September, 2023
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2023.25.3.9983

Abstract

In the context of managing talented employees, psychological contracts play a role in encouraging employees to develop sustainable knowledge sharing capabilities. Employees who are committed to their personal career development tend to be proactive in sharing knowledge to improve their professionalism. The effectiveness of the psychological contract is determined by the strategic components within it. Based on the social exchange paradigm, the psychological contract provides an opportunity for organisations to build social capital and sustainable competitiveness through organizational citizenship behaviour. This refers to the behaviour of employees in contributing more to the effectiveness of organisational functions, not listed in the job description but useful for the long-term success of the organisation. This study recommends that important aspects of building a psychological contract include a conducive work environment, employee career development and productive working relationships based on trust.

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