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Yunita Setyoningrum
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yunita.setyoningrum@art.maranatha.edu
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srjd@maranatha.edu
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Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha Jl. Prof. drg. Surya Sumantri, M.P.H. No. 65, Bandung - 40164, Jawa Barat, Indonesia Telp: +62 22-2012186
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INDONESIA
Serat Rupa Journal of Design
Published by Universitas Kristen Maranatha
ISSN : -     EISSN : 2477586X     DOI : 10.28932
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that is: 1) written based on research or field study, 2) written based on the design process, and 3) book reviews that are written with the minimum of 20 references. Publication allows expected subjects such as: a. Visual Communication Design (VCD) Visual Creative Advertising | Verbal Creative Advertising | Corporate Identity | Visual Rhetoric | Fashion Graphic | Fashion Industry Marketing | Packaging Design | Book Design | Typography & Lay-Out Design | Creative & Commercial Photography | Game Graphic b. Interior Design & Architecture (ID) Human Dimension & Designed Place | Anthropometrics & Ergonomic Issues | Furniture Design | Product Design | Building Material c. Fashion Design (FD) Fashion Trend & Style | Fashion Materials & Textiles | Accessory & Shoe Design | Jewellery Design | Visual Merchandising in Fashion Industry
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 7 No 2 (2023): SRJD - JULI" : 7 Documents clear
Adaptasi Perancangan Interior Supermarket di Masa Pandemi Covid-19 sebagai Upaya Reduksi Tingkat Kerumunan Afina Fakhrini Boelhasrin; Andriyanto Wibisono
Serat Rupa Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6034

Abstract

Covid-19 pandemic that occurred in 2019 spread to the world, including Indonesia as a country. Pembatasan Sosial Berskala Besar (PSBB) as one of the efforts to overcome the problem by Indonesian government forced all public facilities to limit activities inside. However, supermarket is one of the public facilities that must remain open to fulfill basic needs of the community, which increases supermarket crowding level and potential to become a place for virus transmission. The purpose of this research is to analyze design adaptation of supermarket to respond Covid-19 Pandemic with crowing indicator as the main consideration. The research method used at the data collection stage was online questionnaire to specify the research area, the result of data collection then being analyzed with descriptive qualitative method to produce design adaptation recommendation alongside supporting theories. The research is conducted in basic needs display area that has higher risk of virus transmission. The research resulting design adaptation recommendation which are application of middle aisle layout, re-layout of display area, and circulation patterns adaptation.
“Honestunes”: Video Musik Kolaborasi Virtual di Masa Pandemi Grace Carolline Sahertian
Serat Rupa Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6130

Abstract

The arts and entertainment industry is one of the industries that have been heavily impacted by the Covid-19 pandemic. At the beginning of the pandemic, many musicians lost their stages and musical works that could not be promoted optimally, especially with the implementation of social distancing protocols and large-scale social restrictions. In this "new normal" era, musician Grace Sahertian invites her listeners to participate in making the music video for "Honestunes." The main videos, video footage, and videos posted by netizens will be packaged with a touch of illustrations and attractive graphics using motion graphics techniques, giving the impression of being fun, playful, and lighthearted. It is hoped that this virtual collaboration can be an alternative to video work for music promotion in the midst of a pandemic. Additionally, this video clip can also be used as a reference for musicians and the public to adapt to the digital world.       
Adaptasi Visual Motif Gambar Fauna pada Produk Scarf Hijab Modis Brand Alzena Kids Moslem Iftika Suliastuti; Achmad Haldani Destiarmand
Serat Rupa Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6252

Abstract

Fauna motifs hold social and cultural significance as symbolism in their application to cultural artifacts. Fauna decorative motifs applied to fashionable scarves and hijabs have religious limitations, as depicting fauna images is strictly prohibited and considered a form of associating partners with Allah SWT in the Islamic religion. One of the fauna motifs explored in this research is the representation of imaginary living creatures. The topic addressed in this study is the analysis of fauna motif designs using a visual adaptation strategy approach, with a focus on aesthetic elements in the printed fauna motifs of the Alzena Kids Moslem brand's fashionable hijabs. The fauna motif that serves as the brand's identity within the broader context of Muslim fashion is the Unicorn image. The Unicorn, also known as Qilin in Chinese history, is an adaptation of a horse-like creature with unique features, including a horn. This research aims to understand the reasons behind brands incorporating depictions of living creatures in the visual adaptation of fauna motif designs on printed scarf hijabs. The research methodology employed is qualitative descriptive research with a visual adaptation approach. The study examines the aesthetic elements through the theory of visual adaptation strategies as parameters for analyzing the research objects. The analysis of objects is conducted by collecting hijab products with fauna motif designs obtained from observations at the Indonesia Hijab Festival 2022 exhibition. This research is conducted to map out the designs and adaptation strategies of printed fashionable hijabs featuring fauna motifs from the Alzena Kids Moslem brand.
Estetika Iklan Shopee 12.12 Birthday Sale Versi Blackpink Chairini Aisyah; Handriyotopo Handriyotopo
Serat Rupa Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6464

Abstract

Shopee is one of the most well-known electronic trading stages for Indonesians, particularly youngsters today. Shopee advances deals stage through promoting media airs on TV channels. One of Shopee's commercials utilizing brand ambassador is the Korean Pop symbol, Blackpink. The utilization of brand ambassador in each advancement did by Shopee can associate publicists to purchasers at specific occasions. Text studies with clear portrayals are the focal point of this subjective exploration approach utilizing the Applied Media Style approach by zeroing in on the media parts that structure promotions. This study will concentrate on Applied Media Aesthetics' division of light and color, two-dimensional and three-dimensional space, time and movement, and sound. This study aims to examine the aesthetics of a commercial advertising program, particularly the Blackpink version of the Shopee 12.12 Birthday Sale, which celebrates the sale's anniversary on the 12th day of the 12th month each year. The aftereffects of the review are through uncovering the stylish worth of the visual commercial Shopee 12.12 Birthday Deal adaptation of Blackpink and giving data to general society about the presence of these promotions.
Eksplorasi Limbah Kulit Kopi Ekselsa sebagai Pewarna Alam Tekstil pada Serat Rami Evi Febri Rahmawati; Bintan Titisari
Serat Rupa Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6466

Abstract

Ekselsa coffee (Coffea liberica var. dewevrei) is taxonomically classified in the same category as Liberika coffee and other Liberoid species. The ekselsa coffee production in the Ngrayudan area, Jogorogo, Ngawi Regency, East Java produces two tons of ekselsa coffee as their superior products, with 40% coffee husk waste in one year. The coffee husk waste is currently used only as an animal feed.  If not utilized properly, the waste can potentially pollute the surrounding environment. Therefore, this study aims to explore the potential of ekselsa coffee husk waste to be used as natural dyes for textiles as an alternative solution in utilizing coffee husk waste which has added value. Exploration of natural dyes was applied to natural fiber textiles, namely hemp fiber (Boehmeria nivea) because hemp fiber has a high absorption capacity. In addition, hemp fiber has properties similar to cotton fiber, so hemp cloth can be used as an alternative to cotton cloth in the future. The research method was a qualitative method, namely literature studies, observations and interviews on coffee processing in Ngawi Regency, as well as exploration of coffee husk waste as a natural dye in textiles. The exploration was carried out by extracting natural dyes from the waste of ekselsa coffee husks and conducting experiments with four types of mordant and four methods of mordanting on hemp fiber. The types of mordant used were alum, vinegar, quicklime and tunjung, and the mordanting methods used were pre mordanting, simultaneous mordanting, post mordanting and pre post mordanting methods. From the exploration results, it can be concluded that ekselsa husk waste can produce color variations with shades of brown, cream and gray depend on the mordant on hemp fiber. In addition to providing color variations, the use of mordant can also increase the level of color fastness in textiles.
Analisis Indikator Sociability pada Placemaking Gedung Filateli Jakarta Tsara Dhinna Mawardini
Serat Rupa Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6469

Abstract

The use of a placemaking approach in the transformation of Gedung Filateli Jakarta into a creative space is one of the efforts to revitalize cultural heritage buildings. As a creative space, Gedung Filateli Jakarta must meet a number of indicators. This article aims to identify and analyze the application of socialization indicators in the placemaking of Gedung Filateli Jakarta. The method used is scheduled observations at Gedung Filateli Jakarta. The phenomena found during the observation will be analyzed using sociability indicators. Based on research that has been done on the placemaking of Gedung Filateli Jakarta, especially the great hall, terrace, and pedestrian areas, it has succeeded in accommodating various types of activities for visitors with varied backgrounds so as to produce various social interactions. The three areas of at Gedung Filateli Jakarta are actively used for various program activities including music performances, fashion shows, product exhibitions and regular visits. These findings have succeeded in validating the application of sociability indicators in Gedung Filateli Jakarta which describes the social position of Gedung Filateli Jakarta towards visitors as a creative public space. As a creative space, Gedung Filateli Jakarta is a placemaking object that can encourage social interaction
Pengaruh Soundscape pada Sense of Place di Perpustakaan Daerah Disarpus Bandung Nabila Anindya Widiarini; Yannes Martinus Pasaribu; Etika Vidyarini
Serat Rupa Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6470

Abstract

Sound is one of the important elements in forming the impression and experience of space. In the context of the library as a social space, the sounds that come from the various activities of space users then enrich the library's acoustic environment. This study aims to evaluate the effect of subjective perception of audial soundscape on the formation of a sense of place in public libraries using a descriptive quantitative qualitative method through observation, recording, and distributing questionnaires using an accidental sampling method. The Public Collection Room and Co-working Space at the Bandung City Archive and Library Services (Disarpus Bandung) were chosen as research objects considering the character of the space and the context of the library. The results of data analysis show that sound objects in the natural sound category are preferred by respondents and have a positive correlation with sense of place in both spaces of Public Collection Room and Lobby. Some sound objects from the category of human activity such as conversations and footsteps have a positive correlation, while chair squeaks and children's voices have a negative correlation. There are differences in preferences for several sound objects that follow the function of the room, such as the sound of keyboard/mouse typing is preferred in the Lobby, while the sound of turning book pages is preferred in the Public Collection Room. Layout and openings also affect exposure to traffic noise, which is significantly negatively correlated in the Lobby, but not in the General Collection Room. The character of the soundscape in the Bandung Disarpus Library as a social space creates positive associations between users and places through comfort, conductivity, and social interaction. These factors are created through the soundscape as well as forming a sense of place following the function of space.

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