cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Communications
Published by Universitas Negeri Jakarta
ISSN : -     EISSN : 26848392     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communications publishes research articles from various topics in communication sciences. The journal is an interdisciplinary space that accommodates this research related to communication science; which includes, but is not limited to, interpersonal communication, mass communication, advertising, communication business, media studies, and beyond. Communications strives to serve as a major vehicle for the exchange of ideas and research among communication scholars.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 5 No 2 (2023): Communications" : 6 Documents clear
REPRESENTASI QUARTER LIFE CRISIS MELALUI ANALISIS WACANA PADA LIRIK LAGU “TAKUT” KARYA IDGITAF TERHADAP REALITA MENTAL HEALTH REMAJA Yoseph Wahyu Kurniawan; Ramadhanty Cahyaning Rizki
Communications Vol 5 No 2 (2023): Communications
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini mendiskusikan tentang gambaran sebuah lagu yang menceritakan permasalahan dalam hidup yang seringkali dialami oleh individu, terlebih ketika dirinya tengah beranjak dari fase remaja menuju dewasa. Masalah ini pun lantas direpresentasikan sebagai quarter life crisis. Penelitian ini menggabungkan teori representasi yang dikemukakan oleh Stuart Hall dan analisis wacana milik Teun Van Dijk, guna membedah unsur-unsur representasi terkait quarter life crisis melalui berbagai macam dimensi teks yang terdapat pada lirik lagu berjudul “Takut” karya Idgitaf. Sementara itu, metode penelitian yang digunakan untuk menunjang penelitian kali ini yaitu kualitatif interpretif dengan teknik pemeriksaan keabsahan data menggunakan triangulasi sumber. Hasil dari penelitian ini lantas membuktikan bahwa lirik yang terdapat pada lagu “Takut” karya Idgitaf dapat merepresentasikan ciri dari kesehatan mental yang seringkali dialami oleh remaja berusia 20 tahunan atau yang biasa disebut dengan fase quarter life crisis.
Efektivitas Demand Creation & Product Placement Kopiko Dalam Meningkatkan Brand Awareness Pada Penikmat Drama Korea Vincenzo Di Semarang Ertha Anggun Novalia; Muhammad Hasan Basori
Communications Vol 5 No 2 (2023): Communications
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di dalam dunia ekonomi dan bisnis, pemasaran menjadi aspek penting yang digunakan untuk meningkatkan penjualan. Penjualan dapat meningkat ketika konsumen telah mengenal, mengetahui dan mengingat suatu merek atau produk (brand awareness). Salah satu yang digunakan untuk menciptakan brand awareness adalah dengan demand creation (penciptaan permintaan dan kebutuhan dengan media promosi) dan product placement (teknik pemasaran dengan cara menempatkan produk pada suatu tayangan hiburan (film atau drama) tanpa mengganggu jalanya cerita dan tanpa memperlihatkan unsur promosi secara nyata). PT Mayora Indah, Tbk dengan produknya permen Kopiko menerapkan teknik demand creation dan product placement pada tayangan Drama Korea “Vincenzo”. Penerapan model pemasaran ini terbilang baru dan berani untuk ukuran produk lokal. Selain itu, pemasaran ini digunakan untuk memperkuat penjualan dalam dan luar negeri. Oleh karena itu, penelitian ini bertujuan untuk mencari tahu tingkat efektivitas demand creation dan product placement terhadap brand awareness permen Kopiko pada penikmat Drama Korea “Vincenzo” di Semarang. Penelitian ini menggunakan paradigma positivistik dan pendekatan kuantitatif yang menerapkan metode survei pada 100 responden yang merupakan penonton Drama Korea “Vincenzo” di Semarang dengan teknik penarikan data non probability sampling, yakni purposive sampling. Hasil penelitian ini menunjukkan bahwa demand creation dan product placement yang dilakukan PT Mayora Indah, Tbk pada produknya permen Kopiko memberi kontribusi sebesar 40,2% terhadap peningkatan brand awareness penonton Drama Korea “Vincenzo” di Semarang dan 59,8% lainnya dipengaruhi faktor-faktor selain variabel pada penelitian ini. Dapat pula disimpulkan bahwa demand creation dan product placement terbukti dapat membantu meningkatkan brand awareness permen Kopiko pada penonton Drama Korea “Vincenzo” di Semarang.
Visual Pleasure New Media (Analisis Semiotika Male Gaze pada Akun Tiktok @Goodponselangels) Amanda Amalia Faustine Gittawati
Communications Vol 5 No 2 (2023): Communications
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the forms of Male Gaze that are displayed in a series of content presented by the Tiktok account @Goodponselangels which is an alternative account from the previous account, namely @Goodponsels. This account is presented for none other than supporting promotion, by focusing on content that focuses on the popularity of the Good Ponsel team, the Good Angels. Visual Pleasure does not stop at conventional media but is also found in new media such as Tiktok which is now popular for many people. Tiktok has become a very profitable promotional alternative with various efforts, one of which is by presenting the visual enjoyment of the female body for Tiktok users. This study uses a qualitative approach with the semiotic analysis of the character Roland Barthes who examines three sign maps namely denotative, connotative and myth formed by the accounts of good angels. The results of the study show that the denotative signs generated by the tiktok account @Goodponselangels are in the form of movement, use of clothing, and audio as a map. Taking pictures and expressions that are shown while swaying in content following audio that is currently popular contains a connotative meaning that represents male gaze and makes the woman a sensual passive object that is attractive and gives visual satisfaction to the audience, thereby forming a myth that this is a which is reasonable and is a form of freedom of expression, which without realizing it is a form of threat to women.
ANALISIS RESEPSI KHALAYAK TERHADAP MAKNA BODY POSITIVITY PADA VIDEO KLIP “TUTUR BATIN” KARYA YURA YUNITA Valida Achsani; Arif Wibowo
Communications Vol 5 No 2 (2023): Communications
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out how the audience receives the message of body positivity through the video clip "Tutur Batin" by Yura Yunita. From the results, the researchers positions the informants into three categories according to Stuart Hall, namely dominant hegemonic position, negotiated position and oppositional position. This type of research is descriptive qualitative research. Researchers conducted in-depth interviews with ten informants consisting of six women and four men with an age range of around 13-38 years. Through interviews that have been conducted, researchers get various results, this is influenced by differences in the background of each informant. From the analysis that has been carried out, the results show that of the ten informants studied, six informants are in the dominant hegemonic category, while the other four are in negotiated positions and no informants are found in oppositional positions, so there are only two categories obtained.
The THE INFLUENCE OF PERSONAL BRANDING ON THE BRAND IMAGE OF SECONDATE BEAUTY Indah Fajar Rosalina
Communications Vol 5 No 2 (2023): Communications
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of the concept of Personal Branding on Brand Image Secondary Beauty. Secondate Beauty is a cosmetics company owned by Titan Tyra, a beauty influencer who is quite well-known among cosmetic fans in Indonesia. Secondate Beauty is here and has a place in the Indonesian cosmetic industry which is quite successful even though it is relatively young. Relying on the delivery of promotional materials from Titan Tyra made the brand, which was only three years old, sold out in just seven minutes at the launch of its first product, so this is the reason for researchers to find out how much influence Titan Tyra's personal branding has as an effort to increase Brand Image Secondate. Beauty. Given that personal branding today is one of the tools for success in promotion. Personal branding aims as a medium to direct other people's perceptions of individuals or products so as to create the impression of selling points of something, both in the field of products and services, so that this becomes one of the success factors in improving the company's product image. This study uses a quantitative causality method that seeks to find out the relationship and influence between variables X (personal branding) and variable Y (brand image), by distributing questionnaires to 100 respondents to Titan Tyra's Instagram followers, so that a correlation coefficient of 0.765 is obtained, which means it has a strong relationship. Meanwhile, the result of the simple linear regression test is 9.105 + 0.651 X, which means, if there is no Titan Tyra personal branding, then the Secondary Beauty brand image is 9.105 and if there is personal branding then the Secondary Beauty brand image will increase by +0.651. In addition, the results of the analysis of the coefficient of determination show a figure of 58.5%, which means that Variable X Personal Branding contributes 58.5% to Variable Y Brand Image
ANALISIS FRAMING MODEL ROBERT N. ENTMAN TENTANG KONFLIK RUSIA DAN UKRAINA PADA MEDIA ONLINE THE WASHINGTON POST DAN XINHUA NEWS Darra Ananda; Purwanto Putra
Communications Vol 5 No 2 (2023): Communications
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article discussed the Framing Analysis of Russian and Ukrainian Conflict News on the online media Xinhua News and The Washington Post April 7, 2022 edition. The study used a constructive paradigm and media representation using the Robert N. Entman Framing analysis method with the assumption that framing had two major dimensions, selection, and emphasis of issues. The study used a qualitative analysis method which aimed to find out how the packaging of news from the Xinhua News and The Washington Post media were opposite each other. The results of the study showed that there were differences in the emphasis on issues in the two online media The Washington Post and Xinhua News. The Washington Post's news framing blamed Russia as a war crime actor for its invasion of Ukraine, while Xinhua News said that the root causes of the conflict between Russia and Ukraine were Russia's continued expansion of the US-led NATO. Keywords: Framing Analysis, Robert N. Entman, Russia-Ukraine Conflict.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol 5 No 2 (2023): Communications Vol 5 No 1 (2023): Communications Vol 4 No 2 (2022): COMMUNICATIONS Vol 4 No 1 (2022): COMMUNICATIONS Vol 3 No 2 (2021): COMMUNICATIONS Vol 3 No 1 (2021): COMMUNICATIONS Vol 2 No 2 (2020): COMMUNICATIONS Vol 2 No 1 (2020): COMMUNICATIONS Vol 1 No 2 (2019): COMMUNICATIONS Vol 1 No 1 (2019): COMMUNICATIONS