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Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM)
Published by Universitas Malahayati
ISSN : 23552355     EISSN : 26563762     DOI : 10.33024
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini memuat hasil riset dosen-dosen dari program studi akuntansi ; meliputi akuntansi keuangan , akuntansi manajemen, akuntansi sektor publik dan manajemen keuangan, manajemen pemasaran, manajemen sumber daya manusia dilingkungan FE unimal maupun dari luar FE Unmal FAKULTAS EKONOMI UNIVERSITAS MALAHAYATI
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 8, No 1 (2019): Volume 8 Nomor 1" : 6 Documents clear
Pengaruh Experience Marketing, Nilai Pelanggan Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Go-Jek Di Surakarta Caesar Fiero Pamungkas
Jurnal Riset Akuntansi dan Manajemen Malahayati Vol 8, No 1 (2019): Volume 8 Nomor 1
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.389 KB) | DOI: 10.33024/jeram.v8i1.2437

Abstract

The research aims to find out and describe the influence of either simultaneously or partialexperiential marketing, customer value, consumer satisfaction on GO-JEK customer loyalty inSurakarta.This research using quantitative descriptive research design. The population is allconsumers who use GO-JEK services in Surakarta infinity people. The number of samples wasdetermined by the formula Hair et al and the results were 100 respondents. The sampling techniqueusing a purposive sampling method. The questionnaire is used for data retrieval. Data analysistechnique used was statistic analysis.The results showed that the experiential marketing F test,customer value, customer satisfaction simultaneously and significantly influenced the GO-JEKcustomer loyalty in Surakarta. The results of the t test show that experiential marketing has a positiveand significant effect on GO-JEK customer loyalty in Surakarta. Customer value does not have apositive and significant effect on GO-JEK customer loyalty in Surakarta. Consumer satisfaction has apositive and significant effect on GO-JEK customer loyalty in Surakarta. The regression model in thisstudy is Y = 9,407 + 0,251X_ (1) + (-0,081X_2) + 0,434X_3 + e. The results of the determination ofthe coefficientindicates experiential marketing, customer value, and consumer satisfaction have aninfluence of 19.4%. towards GO-JEK customer loyalty in SurakartaKeyword: Customer Loyalty, Experiental Marketing, Customer Value, Consumer Satisfation
Pengaruh Kompleksitas Sistem, Kompleksitas Tugas dan Komunikasi Pemakai dan Pengembang Terhadap Kepuasan Pemakai Sistem Informasi Akuntansi pada Bank Syariah di Bandar Lampung Jhon Eferedy; kus nadi
Jurnal Riset Akuntansi dan Manajemen Malahayati Vol 8, No 1 (2019): Volume 8 Nomor 1
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.898 KB) | DOI: 10.33024/jeram.v8i1.2599

Abstract

As advances in accounting information systems continue to be applied, proper applicationof the various information systems must be able to provide satisfaction with the service provided tocustomers. The purpose of this study was to examine the influence of the complexity of the system, thecomplexity of the task and communication to users and developers of user satisfaction in AccountingInformation Systems Islamic Bank in Bandar Lampung. Partial results of analysis there is asignificant effect between system complexity (X1), the complexity of the task (X2), and communicationusers and developers (X3) on user satisfaction SIA (Y) at the Islamic Bank in Bandar Lampung.Simultaneously there is influence between system complexity, task complexity, and communication tousers and developers of user satisfaction SIA (Y) at the Islamic Bank in Bandar Lampung (F value16.886> Ftabel2, 84 or sig. 0.000 <0.05). Retrieved Rsquare 0.535 means 53.5% user satisfactionaccounting information system is described by the variable X and the remaining 46.5% is explained byother causes.Keywords: System Complexity, Task Complexity, User Communication and Development, and UserSatisfaction System
Analisis Penerapan Biaya Kualitas Untuk Meningkatkan Efisiensi Produksi Pada Baker’s Queen Sekayu candra romanda
Jurnal Riset Akuntansi dan Manajemen Malahayati Vol 8, No 1 (2019): Volume 8 Nomor 1
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (136.964 KB) | DOI: 10.33024/jeram.v8i1.2438

Abstract

The purpose of this study was to determine the application of quality costs to improveproduction efficiency at Baker’s Queen Sekayu. The data used in this study are primary data andsecondary data. Data collection techniques in this research are documents, interviews and literaturestudy. The data analysis technique in this study is a quantitative analysis technique. Quality costsincurred in the company amounted to 5.88% of total sales. From the analysis that has been done thatthe cost of quality occurs inefficiency of 3.38% because it exceeds the existing standard of 2.5%. socompanies need to take action to reduce the cost of quality in the company by increasing preventioncosts to reduce the cost of failure needed to increase control costs (prevention costs and assessmentcosts), so this can increase the effectiveness of quality control activities to improve productionefficiency.Keywords: Quality, Cost of Quality, control, failure, Efficiency
FAKTOR-FAKTOR YANG MEMPENGARUHI KECENDERUNGAN KECURANGAN AKUNTANSI (FRAUD) Muhammad Luthfi; Indah Lia Puspita; Novi Sulistya
Jurnal Riset Akuntansi dan Manajemen Malahayati Vol 8, No 1 (2019): Volume 8 Nomor 1
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jeram.v8i1.2608

Abstract

Fraud is a intentionally fault which could harming many people. In government sector,fraud is harming for public. This research is aimed to explore the influence of factors that impactfraud such as individual morality, internal control government system, accounting rules, motivationand law enforcement. Population research of as many as 90 employees by the respondent governmentagencies working in finance at the Department of subsection Tanggamus Regency. This research usesthe questionnaries to collect the data. Data analysis in this research using analysis structural equationmodeling  with a smart PLS 3.0.The findings of the research showed that there is a negative effectbeetwen individual morality and accounting rules with fraud, there is a positive effect betweenmotivation with fraud, there is no effect between internal control government system with fraud.Keywords: Individual Morality, Internal Control Government System, Accounting Rules andMotivation.
Pengaruh Daya Tarik Iklan, Kompetensi Tenaga Penjual, Persepsi Kualitas Layanan E-Banking Terhadap Minat Penggunaan Jasa Layanan E-Banking Bank Bni (Studi Kasus Pada Bni Kantor Layanan Unila) Nur baity
Jurnal Riset Akuntansi dan Manajemen Malahayati Vol 8, No 1 (2019): Volume 8 Nomor 1
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.822 KB) | DOI: 10.33024/jeram.v8i1.2439

Abstract

The purpose of this study was to determine the effect of attractiveness of advertisements, thecompetence of salespeople and perceived of e-banking service quality on interest use in Bank BNI ebanking.This research is a qualitative study with a survey technique involving 95 Savings Pluscustomers at the University Service Office. Data collection uses a questionare, which is then analysedusing multiple linier regression analysis. The result of the study: (1) The attractiveness ofadvertisements, the competence of salespeople, and e-banking service quality influence the interest usein Bank BNI e-banking services, amounting to 47,5%, each independent variable contribute 19,51%,14,61% and 13,38%.; (2) Partially the attractiveness of advertising has a positive effect about 16,5%,and the quality of Bank BNI e-banking services is 20,8%.Investment in technology not only providesefficient benefits and effectiveness but also is the added value that the company has to compete toobtain customers. This can be seen from the partial increase of three factors, namely theattractiveness pf advertisements, the competence of salespeople, and the quality of e-banking servicesthat can increase customer interest in using e-banking services.Keywords: e-banking services, attractiveness of advertising, competency of salespeople.
Pengaruh Gaya Hidup, Konsep Diri, Harga Dan Kelas Sosial Terhadap Pengambilan Keputusan Pembelian Konsumen Di Coffeshop Kedai Kopi Pacar Hitam Lampung Lestari Wuryanti; Yeni Zahara
Jurnal Riset Akuntansi dan Manajemen Malahayati Vol 8, No 1 (2019): Volume 8 Nomor 1
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jeram.v8i1.2598

Abstract

The purpose of this study is to know how big the influence of life style, self concept, price,social class toward decision making of purchase by consumer at coffeeshope kedai kopi pacar hitamlampung.Research methods in this study are observation, and questioner by using likert scale and samplingmethods that being used are nonprobability sampling and purpossive sampling as many as 100samples is multiple linear regression method.From four variables in this study shows that variable that influence decision making of purchase byconsumer is price which being proved by significancy < 0,05 meanwhile variables that has no impacttoward decision making of purchase by consumer is life style, self concept, and social class withsignificancy > 0,05, furthermore F test shows all variables silmutaneously have significant impacttoward decision making of purchase by consumer with significancy 0,000.Keywords : Life style, self concept, price, social class and decision making of purchase by consumer

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