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Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia
Published by Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia
ISSN : 19079419     EISSN : 26859076     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia diterbitkan dua nomor dalam setahun yaitu setiap bulan Juni dan Desember oleh Direktorat Kajian Strategis, Deputi Bidang Kebijakan Strategis, Kementerian Pariwisata dan Ekonomi Kreatif/ Badan Pariwisata dan Ekonomi Kreatif. Jurnal Kepariwisataan Indonesia memuat hasil-hasil penelitian baik secara empiris, pengembangan teori, kajian, serta pemikiran dalam bidang kepariwisataan yang memenuhi kaidah ilmiah. Fokus dan ruang lingkup jurnal meliputi : 1. Bidang Destinasi dan Infrastruktur Pariwisata, meliputi Wisata Bahari dan Pesisir, Pariwisata Berkelanjutan, Ekowisata, Wisata Perbatasan, Pola Perjalanan Wisata, dan topik lainnya yang relevan dengan pengembangan destinasi dan infrastruktur wisata 2. Bidang Pemasaran Pariwisata, meliputi Komunikasi Pemasaran, Perilaku Wisatawan, dan topik lainnya yang relevan dengan pemasaran pariwisata 3. Bidang Industri dan Investasi Pariwisata, meliputi Bisnis Pariwisata, Teknologi dan Informasi Bisnis Pariwisata, investasi pariwisata, dan topik lainnya yang relevan dengan industri dan investasi pariwisata 4. Bidang Sumber Daya Manusia dan Kelembagaan, meliputi Perencanaan dan Kebijakan Kepariwisataan, Tenaga Kerja Pariwisata, hubungan antar lembaga, dan topik lainnya yang relevan dengan SDM dan Kelembagaan kepariwisataan
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 125 Documents
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PEMASARAN DESA WISATA KALIBUNTUNG DALAM MENDUKUNG PENGEMBANGAN PARIWISATA DI KABUPATEN BANTUL Ratnaningtyas, Yohana Ari; Widyasmoro, Agnes
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 11 No 1 (2016): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

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Abstract

The development of tourism village has not achieved its optimal result, therefore the impact on the economic, social, cultural, and environmental has not been maximized yet. Hence an effective strategy is highly needed through the awareness and empowerment of Kalibuntung society in regard of the importance of the tourism village development. The aim of this study is to determine the various potentials in the tourism village of Kalibuntung, to know how they apply the marketing strategy, the participation and the empowerment of the society, as well as the support from the government in developing the tourism in Bantul. This research was conducted using qualitative methods and descriptive analysis. Data were obtained by using several techniques namely observation, interview, and documentation. The results showed that the effective marketing is by using social media networks which is familiar among the youth. The conclusion is that the number of tourist visits is still limited in the region of Yogyakarta and surrounding areas. Hence there is more opportunity to develop it into various regions and targeting foreign tourists. The recommendation then suggested that it is necessary to increase cooperation with stakeholders such as travel agencies, hotels and the needs to involve the local community, and the support of the government for the development and marketing of this tourist village.
DAYA TARIK MOROTAI SEBAGAI DESTINASI WISATA SEJARAH DAN BAHARI Astuti, Marhanani Tri; Noor, Any Ariani
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 11 No 1 (2016): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

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Abstract

Morotai is historical and marine tourism destination as well as one of the National Tourism Strategic Destinations (NTSD). The carrying capacity in Morotai is different than other destinations that makes it a priority destination and expected to contribute on bringing in 20 million international tourists in 2019. The study then tried to analyze the tourism potential and tourist attraction in Morotai to make it as a prepared destination to welcome the international visitor. The aim of this study is to analyze the readiness of Morotai as historical and marine tourist attraction so that it could fulfill the service standards of all the 4A tourism components. The analysis used the 4A tourism components (attraction, accessibility, ancillary, and amenity) as the method. Observation, interviews and documentation conducted at Morotai to collect data about tourism potential and supported with focus group discussion (FGD). SWOT Analysis conducted to identify the tourism components and followed by defining the best tourism strategic for Morotai. The result shown that Morotai could attract visitors through the history of World War II and marine tourism. To develop it, Morotai should fulfil the minimum criteria of tourism component that international visitors needed.
PENGARUH PUBLIKASI SADAR WISATA DI MEDIA RADIO TERHADAP KALANGAN PELAJAR Chamdani, Usman
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 11 No 1 (2016): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

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Abstract

PERANAN KEBUDAYAAN DALAM PENCITRAAN PARIWISATA BALI Malik, Farmawaty
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 11 No 1 (2016): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

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Abstract

ANALISIS DAYA SAING HARGA PARIWISATA INDONESIA: PENDEKATAN ELASTISITAS PERMINTAAN Utami, Rayinda Citra; Hartono, Djoni
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 11 No 1 (2016): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

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Abstract

PENGARUH KUNJUNGAN WISATAWAN MANCANEGARA DAN PERJALANAN WISATAWAN NUSANTARA TERHADAP PENYERAPAN TENAGA KERJA SEKTOR PARIWISATA DI INDONESIA Maulana, Addin
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 11 No 1 (2016): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

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Abstract

This is an associative research to identify the relation between two or more variables. The variables studied are international tourist visits, domestic tourist visits, and the tourism employment in Indonesia. The research used SPSS and normality test data analysis, classic assumption test, double linier regression, and hypothetical test. From the double linier regression formula then resulted that the constant value is 15.401. It means that if there is no amount of international and domestic tourist visit, then the number of employment in tourism sector is 15.401. If there is one added to the number of international tourist visit, then it will influence the number of employment of 2.086. If there is one added to the number of domestic tourist visit, then it will influence the number of employment of -0.096. If using the double linear regression method, it is better to use R square adjusted to 0.886 or 88.6%. This shows that the percentage of the influence of independent variables (the number of international and domestic tourist visit) able to explain as much as 88.6% of dependent variable (the number of employment in tourism sector). As for the 11.4% is influenced by other variables not explained in the research. Hence, it is important to conduct research related to other variables that also influence the tourism employment.
ABSTRAK INDONESIA JKI, Admin
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 12 No 1 (2017): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

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Abstract

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ABSTRAK INGGRIS JKI, Admin
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 12 No 1 (2017): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

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Abstract

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KERAJINAN TRADISIONAL BALI SEBAGAI ELEMEN BUDAYA DAN DAYA TARIK WISATA JKI, Admin
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 12 No 1 (2017): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

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Abstract

  Bali is a world-class tourist destination. Regional economic structure of Bali comes from the tourism sector. Traditional crafts as Balinese cultural products have existed for generations and have developed through the dynamics of culture. In the development of tourism, the crafts packaging becomes the economic resources although initially it was made more for social and practical purposes. The objective of the research is to encourage public appreciation for traditional crafts as well as to enhance their existence as tourist attractions. Data collection is done through survey and interview with descriptive-qualitative analysis approach. The findings show that Balinese traditional handicrafts turn out to be a commodity in the form of souvenirs (goods) and services in the tourism industry. This commodity has a great market opportunity, consequently it can produce income for the society. A handicraft becomes a cultural product and a tourist attraction because it can be seen (something to see), it can be bought (something to buy) as a souvenir, and it shows activities that can be done (something to do). Craftsmen in Bali create contemporary handicrafts so as to meet the needs of the tourism industry. This strategy is also made to encourage people?s appreciation for Balinese traditional handicrafts as well as to enhance their existence. Related to social needs, craftsmen are expected to maintain the Balinese cultural values and meanings in every traditional craft.
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS WISATAWAN PADA PUSAT KONSERVASI TUMBUHAN KEBUN RAYA BOGOR (PKTKRB) Wibowo, Sukarno; Purnama, Rusna
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 12 No 1 (2017): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

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Abstract

Experiential marketing is a form of marketing that can analyze consumers by using psychological models in analyzing their behavior. The creation of consumer experience through experiential marketing is expected to develop customer loyalty. This study aims to analyze experiential marketing, tourist loyalty, as well as the influence of experiential marketing on tourist loyalty. The method used is an explanatory survey to 100 tourists visiting the Bogor Botanical Gardens, with regression analysis. Findings indicate that in general, the experiential marketing belongs to ?very good? category. This can be seen from the aspects of sense, feel, think, act, relate, and people; which means that by visiting an attraction, consumers gain experience in terms of feelings, thoughts, actions, as well as social relationships. Tourist loyalty to Bogor Botanical Gardens belongs to ?fair? category. This can be seen from the repeat purchase, retention, and referalls aspects which clearly shows that consumers can revisit and repurchase the attraction. Experiential marketing has a positive and significant influence equal to 53.3% on the tourist loyalty. This research recommends that the management of Bogor Botanical Gardens improve their experiential marketing from various aspects, including sense, feel, thought, act, relate, and people.

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