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INNOVATION RESEARCH JOURNAL
Published by Universitas Muhammadiyah Gresik
ISSN : 27216683     EISSN : 27216675     DOI : http://dx.doi.org/10.30587/innovation.v1i2.1916
Core Subject : Religion, Economy, Humanities, Education, Engineering,
Religion Humanities Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media
Innovation Research Journal (jurnal riset berinovasi) diterbitkan oleh lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gresik, dua kali setahun pada bulan Maret dan September, Tujuan dari Jurnal ini adalah untuk memfasilitasi para ilmuwan, peneliti dan praktisi bisnis untuk menerbitkan artikel penelitian atau ulasan artikel yang asli yang mengedepankan kebaruan. Artikel dasarnya berisi tentang ilmu sosial dan manusia, dengan penekanan pada antropologi, bisnis dan manajemen, masalah sosial, ilmu komunikasi dan informasi, ilmu pendidikan, filsafat, linguistik dan semiotika, masalah pembangunan, Studi Agama, Studi Perpustakaan dan Informasi, seni dan humaniora, sains dan teknologi. Psikologi, ilmu-ilmu bidang kesehatan.
Arjuna Subject : Umum - Umum
Articles 4 Documents
 1 
Search results for , issue "Vol 4 No 2 (2023)" : 4 Documents clear
The Effect of Advertising, Prices, and Public Relations on Red and White Cement Purchase Decisions in Gresik Regency Mukhammad Alfan Abdillah; Moh Agung Surianto
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.5095

Abstract

The background in this research is the sale of Semen Merah Putih does not meet the target. This study aims to examine the influence of advertising, price, and public relations on the purchasing decision of Red and White Cement in Gresik Regency. This study uses quantitative methods. The population in this study were consumers who had purchased Semen Merah Putih products, while the sample was taken using the Probability Sampling technique using simple random sampling. The reason is because of the way of taking samples from members of the population using random regardless of the strata (levels) in the members of the sample population. The sample studied by the researcher was 96 96 people who had made a purchase of Red and White Cement products. The analysis technique uses instrument testing, classical assumption test, and hypothesis testing. For the test tool, the Statistical Package for the Social Sciences (SPSS) is used. The results of this study indicate that advertising has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and public relations has a positive and significant effect on purchasing decisions.
The Role of Marketing Strategy to Increase Brand Trust in the "Pospay" at PT POS Indonesia Malang Muhammad Ahza Safaraz; Sukaris sukaris
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.6444

Abstract

Pospay application is growing quite rapidly both internally and externally, so it requires several marketing strategies so that it can influence Brand Trust from the Pospay Application. So, good integrated financial services are needed so that PT Pos Indonesia (Persero) can carry out transactions where previously one person could only carry out one transaction, but PT. Pos has carried out innovations that can provide benefits to society. In this case PT. Pos presents an application offered to consumers to facilitate transactions. Here the application is called POSPAY which aims to provide easy financial services to public which is fixed relevant with changing times in the digital era. The main goal is to shorten time by making several payments at just one time. This study uses a qualitative method, technique data collection using direct observation and interviews with Managers/Staff Financial Services. This observation was carried out in a flexible discussion. The subjects and place of this research are employees of PT Pos Indonesia (Persero) Regional 5 Malang. From the results of observations and interviews, the author can conclude that marketing strategies are able to increase public trust in PT. Pos Indonesia through the Pospay application, such as holding workshop events, sponsoring various events related to transactions, and collaborating with various products outside the company.
The Effect of Financial Knowledge, Financial Behavior, and Income on Financial Satisfaction of Employees in Production at PT Sarana Karya Utama Irmaya Tri Hartanti; Anita Handayani
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.6072

Abstract

The background in this research is that the employees in this production section are not able to manage their personal finances, so they experience financial dissatisfaction. Many factors influence financial satisfaction, one of which is income, financial knowledge, and financial behavior. This study aims to examine the effect of financial knowledge, financial behavior, and income on financial satisfaction in production employees at PT Sarana Karya Utama. This research uses quantitative methods. The population in this research is employees of the production department of PT Sarana Karya Utama, totaling 52 people, while taking samples using probability sampling technique. The reason is because taking samples from a population of less than 100 samples studied by researchers are 52 production employees. The analysis technique uses instrument test, classic assumption test, and hypothesis test. For test aids using the Statistical Package For The Social Sciences (SPSS). The results of this study indicate that financial knowledge has an influence on financial satisfaction, financial behavior has an influence on financial satisfaction, income has an influence on financial satisfaction.
Audit Committee Effectiveness on Earnings Management Anita Perdana; Umaimah Umaimah; Muhammad Aufa
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.6136

Abstract

This study aims to determine the effect of the number of audit committee meetings and the size of the audit committee on earnings management in manufacturing companies listed on the Indonesia Stock Exchange in 2016, 2017, 2018 and 2019. Earnings management is measured by Discretionary Accruals using the Modified Jones Model. The population in this study were 160 manufacturing companies listed on the Indonesia Stock Exchange for the period 2016-2019. The research data were obtained from the annual reports of manufacturing companies for the period 2016 to 2019. Based on the purposive sampling method, the sample obtained was 40 companies. The hypothesis in this study was tested using multiple linear regression analysis. The results of the test show that the number of meetings and size of the audit committee has a significant effect on earnings management.

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