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Kristin Handayani
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Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Bisnis dan Informatika Kwik Kian Gie, Jl. Yos Sudarso Kav 87, Sunter Jakarta 14350 Telp. +62 21 6530 7062 Fax +62 21 6530 6967
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INDONESIA
Jurnal Manajemen
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 20893477     EISSN : 24774774     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 8 No 1 (2018): November" : 6 Documents clear
DAMPAK EMOSI POSITIF DAN KETERLIBATAN KONSUMEN DALAM RANGKA MENINGKATKAN REPATRONAGE INTENTIONS (Studi Empirik pada Farmers Market Mall Kelapa Gading) Florencia Indri, Dergibson Siagian
Jurnal Manajemen Vol 8 No 1 (2018): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Primary needs can be found at both traditional or modern market, which both included in retail industry. Retail market has also expanded to be more modern and has new section which called, e-commerce which helps people to buy via online media. The appearance of e-commerce affected the sales of offline market and decreasing the selling graph of offline market. This research aimed to find out the role of positive emotion and the customers involvement to the repatronage intentions that mediated by retailer’s satisfaction and interest at Farmers Market Mall Kelapa Gading. Theories that are used to support this research are Positive Emotion, Customer Involvement, Customer Satisfaction, Retailer Interest, and Repatronage Intentions. This study used a questionnaire for data collection and non-probability sampling with judgment sampling technique. The procedure used to test the model and data processing was structural equation model (Structural Equation Modelling) using WarpPLS 5.0. The conclusion from this study was all hypotheses has been proven to have a positive and significant influence either directly or indirectly.Keywords: Emotion, Involvement, Satisfaction, Retailer,  Interest, and Repatronage Intentions
FAKTOR DETERMINAN KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG Melina ,Tumpal J.R Sitinjak
Jurnal Manajemen Vol 8 No 1 (2018): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Today, smartphones are handheld communication devices that have an internet network, which can help us obtain various information quickly and quickly. Samsung smartphone is one of the best-selling smartphone brands, even Samsung smartphones are called cell phone technology giants. Therefore, researchers are interested in conducting research on the effect of product quality and price suitability on Samsung smartphone purchasing decisions in the North Jakarta Region. The theory used to support this writing is an understanding of product quality, price suitability and purchasing decisions. Then supported by a theory regarding the relationship between product quality and purchasing decisions, prices with purchasing decisions. The object of this research is the Samsung Smartphone. The population of this study was Samsung Smartphone users in the North Jakarta Region, where sampling techniques were non-probability sampling using judgmental sampling, with a sample size of 100. Data collection was carried out by communication techniques which distributed questionnaires through Google Form to 100 respondents. The data analysis technique used is the validity, reliability, descriptive analysis, and multiple regression analysis. The results of data analysis show that product quality and price suitability have a positive effect on purchasing decisions. This shows that if the quality of the product is getting better and the suitability of the price offered is more in line with the quality of the product, it will be followed by higher purchases of a product.Keywords: Product Quality, Suitability Price, Purchase Decision
PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN MASKAPAI GARUDA INDONESIA Natasha Gabrielle, Lily Harjati
Jurnal Manajemen Vol 8 No 1 (2018): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Currently, the tourism sector in Indonesia is on the rise with the promotion of the Wonderful Indonesia campaign and making domestic and foreign tourists to travel in Indonesia. One of the most widely used transportation options is airplanes because the aircraft is the fastest and safest transportation to reach distant tourist sites. Garuda Indonesia is one of the most widely used airlines to travel because of its brand image and quality of service. The research method used is judgment sampling by collecting data through questionnaires distributed to 100 respondents who have used Garuda Indonesia airline service more than 1 times. Measuring tools in this research are validity test, reliability test, percentage, average, Likert scale, classical assumption test, and multiple linear regression test. The tool used is SPSS 20.0. Based on multiple linear regression analysis, it is found that there is significant and positive influence of brand image and service quality to customer loyalty of Garuda Indonesia Airlane..Keywords: Brand Image, Service Quality, Customer Loyalty, Garuda Indonesia
ANALISIS PENGARUH TINGKAT SUKU BUNGA DAN INFLASI TERHADAP PROFITABILITAS PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2010 – 2016 Martha Ayerza Esra
Jurnal Manajemen Vol 8 No 1 (2018): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Profitability or ability of a bank in generating profits will be influenced by various factors that exist, one of them is the interest rate and inflation. If interest rates are high then the cost will be high as well and will trigger inflation so that will have an impact on low productivity and investment. One of the financial ratios that will be the benchmark of the bank's financial performance is Return on Assets (ROA .This study aims to determine the effect of interest rates and inflation on the performance of 9 banks with the largest total assets in Indonesia. The data used is the annual financial statements of banks for a period of 7 years from 2010 to 2016. In this study used multiple linear regression method by determining the dependent variable that is Return on Assets (ROA) and independent variable that is the interest rate and inflation. The results of the classic assumption test, multiple regression test, F test, T test and coefficient of determination test show that during 7 years period of research there is no evidence that the interest rate and inflation affect the profitability of banks as measured by ROA. Keywords : Profitability, Interest Rate, Inflation, ROA, Banks
EFEKTIFITAS KREASI NILAI DAN STRATEGI BAURAN PEMASARAN TERHADAP DAYA SAING PERUSAHAAN KOSMETIK DI WILAYAH JAKARTA Elfrida V Napitupulu
Jurnal Manajemen Vol 8 No 1 (2018): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

This study aims to test the factors of value creation and marketing mix both single and simultaneously and  its relationship with the competitive advantage for  the cosmetic industries in Jakarta. This study refers to the fact finding of the high interest of customers to utilize cosmetics as to beautify themselves. There are  high competition amongts  the industries to win the competition. The results show that the value creation program and marketing mix program can be impacted significantly by cosmetic customers in Jakarta. In addition, it was found that the factors of value creation and marketing mix significantly affect the competitive advantage of the cosmetics industry in Jakarta. Thus it is expected that the level of loyalty of cosmetic customers will be higher as well as the customer will trust the brands consistently.  Keyword : value creation, marketing mix, competitive advantage, cosmetics, costumer
PENGARUH BAURAN PEMASARAN, KEPERCAYAAN KONSUMEN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN KONSUMEN SURVEI PADA JAMAAH UMRAH PT BARAKALLAH DUNIA WISATA Rezky Muhamad Akbar
Jurnal Manajemen Vol 8 No 1 (2018): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The aim of this study was to examine the impact of marketing management, Customer Trust, and Company Image that affected customer satisfaction in PT.Barakallah Dunia Wisata. Several previous studies that support marketing management, Customer Trust, and Company Image that affected customer satisfaction has been demonstrated. Therefore, the research design is causality.The population of this research is the customers of PT.Barakallah Dunia Wisata in Jakarta. The sample was 100 konsumen. Data used in this study of primary data through questionnaires. The sampling technique is non-probability sampling, namely convenience sampling. Analytical tools used are statistical multiple linear regression. The results of the analysis stated that impact of marketing management, customer trust and company image on consumer satisfaction and significant. Research results comes with a discussion of the strategic solution from the results of descriptive statistical analysis.

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