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INDONESIA
Jurnal Bisnis dan Manajemen (JBM)
Published by Universitas Lampung
ISSN : 14119366     EISSN : 27470032     DOI : 10.23960
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
The aims of JBM is to spread widely both empiric studies and conceptual discourses in the field of Management and Business. Researches in management and business study are welcome including: Organization Strategic Management Human Resource Management Marketing Finance Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 48 Documents
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Jurnal Bisnis dan Manajemen, Vol 16, Issue 1, 2020 Printed Edition Editor JBM
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 16 (2020): Issue 1 Printed Edition
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v16i1.224

Abstract

Volume 16 No 1 2020 merupakan versi cetak sebelum JBM terdaftar sebagai jurnal online OJS. Judul-judul artikel pada volume ini sebagai berikut: Determinan Struktur Modal Dinamis Sektor Primer Di Bursa Efek Indonesia (Purwanto Widodo) World Halal Tourism Awards 2016-2017 (Studi Penelitian Pada Website Wonderful Lombok Sumbawa) (Dorothy Rouly Haratua Pandjaitan) Loyalitas Pengaruh Kualitas Layanan Elektronik Terhadap Loyalitas Pelanggan Online Dimediasi Kepuasan Pelanggan Online Pengguna Layanan Aplikasi Grab Di Bandar Lampung (Eko Susilo | Aida Sari | Muji Rachmat Ramelan) Pengaruh Dimensi Kualitas Jasa, Trust Dan Commitment Terhadap Loyalitas Studi Kasus Pada Jne (Nuzul Inas Nabila | Wiwik Hasbiyah An) Pengaruh Excess Cash Holdings Terhadap Nilai Perusahaan Dengan Kesempatan Investasi Sebagai Variabel Prmoderasi : Studi Pada Bei Tahun 2000 – 2014 (Nindytia Puspitasari Dalimunthe) Kepemimpinan Transformasional Dan Pengaruhnya Terhadap Keterikatan Karyawan Dengan Lingkungan Kerja Sebagai Variabel Media (Nova Mardiana | I Ketut R Sudiarditha)
Jurnal Bisnis dan Manajemen, Vol 15, Issue 2, 2019, Printed Edition Editor JBM
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 15 (2019): Issue 2 Printed Edition
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v15i2.225

Abstract

Volume 15 Issue 2 2019 merupakan versi cetak sebelum JBM terdaftar sebagai jurnal online OJS. Judul-judul artikel pada volume ini sebagai berikut: Pengaruh Evaluasi Merek dan Hubungan Merek pada Loyalitas Merek Motor Yamaha Xabre di Bandar Lampung (Dedek Romansyah | Mahrinasari Ms | Rinaldi Bursan) Analisis Kualitas Pelayanan Ladies dan Pengaruhnya Terhadap Kepuasan Wajib Pajak Di Sistem Administrasi Manunggal Satu Atap (Samsat) Mall Bumi Kedaton Bandar Lampung (Leni Julista Wati | Mahrinasari Ms | Dorothy Rouly H Pandjaitan) Analisis Strategi Bisnis Jasa Penyewaan Tenda dan Peralatan Pesta pada Alfian Wedding Organizer (Eli Suryani | Rr Erlina) Pengaruh Motivasi Kerja. Kompetensi dan Kompensasi terhadap Kinerja Karyawan (Puspa Sari | Ribhan) Pengaruh Dimensi Service Quality terhadap Customer Loyalty pada Rumah Makan Alas Cobek Bandar Lampung (Maulina Agustina | Mudji Rachmat Ramelan) Corporate Social Responsibility Dan Kinerja Keuangan pada Perusahaan Perbankan di Indonesia Yang Terdaftar di Bei Periode 2011-2015 (Weny Rosilawati | Sri Hasnawati)
Jurnal Bisnis dan Manajemen, Vol 15, Issue 1, 2019, Printed Edition Editor JBM
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 15 (2019): Issue 1 Printed Edition
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v15i1.226

Abstract

Volume 15 Issue 1 2019 merupakan versi cetak sebelum JBM terdaftar sebagai jurnal online OJS. Judul-judul artikel pada volume ini sebagai berikut: Reaksi Investor Terhadap Pengumuman Indonesia Sustainbility Report Award (Isra) (Studi Pada Perusahaan Peserta Isra Periode 2012 – 2016) (Billy Sukarson Pratama | Mahatma Kufepaksi) Pengaruh Layanan Internet Banking Terhadap Loyalitas dengan Kepuasan Pelanggan Nasabah Sebagai Variabel Intervening Pada Bank Central Asia Kantor Cabang Utama (Neca Juliansyah | Ayi Ahadiat) Analisis Permintaan Tenaga Kerja Di Industri Kecil Mebel di Bandar Lampung A Ridho Dani Pratama | Ida Budiarty DA) Pengaruh Modal Psikologi dan Kepuasan Kerja terhadap Kinerja Karyawan Auto 2000 – Pt Astra Internasional Tbk Toyota Kantor Cabang Raden Intan Bandar Lampung (Abdul Aziz | Yuningsih) Analisis Pengaruh Initial Publik Offering (Ipo) Dan Sektor Usaha Terhadap Kinerja Keuangan (Studi Pada Perusahaan Yang Listing Di Bursa Efek Indonesia Bei Pada Tahun 2017) (Rizky Khairunisa | R.A. Fiska Huzaimah) Dampak Komunikasi E-Wom Pada Niat Berkunjung Taman Nasional Way Kambas (Achmad Yusuf Vidyawan | Mahrinasari Ms)
Srategi Pemanfaatan Instagram Sebagai Media Periklanan Saffanah Salma; Cecep Safa'atul Barkah; Tetty Herawaty; Lina Auliana
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 17 (2021): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v17i2.235

Abstract

This research aims to find out the right strategy in using Instagram as an advertising medium for MSMEs in Amoira using descriptive qualitative methods. The data is taken by doing two ways, namely interviews and also observations. The data obtained is processed by several methods such as internal resources analysis, Sustainable Competitive Advantage (SCA) analysis, VRIO framework, and also TOWS analysis. Then the researchers conducted a content analysis to propose strategies for using Instagram. In this study, generate strategies that can be carried out based on the analysis conducted on Amoira. Keywords: instagram utilization strategy, advertising media, impression Abstrak Penelitian ini bertujuan untuk mengatahui apa strategi yang tepat dalam pemanfaatan Instagram sebagai media periklanan pada UMKM Amoira menggunakan metode kualitatif deskriptif, data diambil dengan melakukan 2 cara yaitu wawancara dan juga observasi. Data yang diperoleh diolah dengan sejumlah metode seperti analisis internal resources, analisis Sustainable Competitive Advantage (SCA), framework VRIO dan juga analisis TOWS. Kemudian peneliti melakukan analisis konten untuk mengusulkan strategi pemanfaatan Instagram. Pada penelitian ini, menghasilkan strategi-strategi yang bisa dilakukan berdasarkan analisis yang dilakukan pada Amoira. Kata kunci: strategi pemanfaat instagram, media periklanan, impression
DAMPAK PANDEMI COVID-19 TERHADAP PERILAKU KONSUMSI PARIWISATA: STUDI EMPIRIS PADA WISATAWAN DOMESTIK INDONESIA Lis Andriani; Muji Rahmat Ramelan; Yuniarti Fihartini
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 17 (2021): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v17i3.245

Abstract

The Covid-19 pandemic has had an impact on all economic sectors, including the tourism industry and its supporting sectors. The pandemic has changed people's views of travel, behavior in choosing tourist destinations, and determining of the tourism consumption decisions. Meanwhile, the sustainability of the tourism industry highly depends on the flow of tourists and the perception of individual tourists. This study identifies the tourist attitudes regarding hygiene and safety factors,identifies the tourist behavior in consuming of the tourism, and identifies tourism potential both during and after the Covid-19 pandemic. This research was conducted using a survey method through an online questionnaire to 353 respondents. Hypotheses testing was done using descriptive statistical technique which is one sample t-test using SPSS. The results show that all hypotheses in this study can be supported.Travelers consider it very important to implement health protocols during thepandemic. The pandemic has not stopped tourists from taking trips, however the tourists tend to postpone their plans to the destinations with high Covid-19 virus infections. They avoid crowded destinations, prefer culinary tours and outdoor attractions near their residential areas, and avoid group trips. Original nature-based tourism objects (ecotourism, maritime, marine) and agriculture-based (agrotourism) that offer privacy and customization are considered potential to be developed during and after the pandemic. Keywords: Tourist Destinations, Tourism Consumption, Tourist Behaviour, Hygiene and Safety
PENGARUH KOMPENSASI DAN PELATIHAN TERHADAP MOTIVASI KERJA KARYAWAN HOTEL DI KOTA BANDAR LAMPUNG Dwi Gema Soegesti; Defia Riski Anggarini
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 17 (2021): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v17i3.252

Abstract

This study contains an analysis of the effect of compensation and training on the work motivation of hotel employees in the city of Bandar Lampung. This study uses quantitative methods with multiple linear regression analysis with SPSS 25.0. The population is employees who work in hotels in Bandar Lampung. The research sample amounted to 82. The results of this study are as follows compensation has a positive and significant effect on employee work motivation, and training has a positive and significant effect on employee motivation. Keyword: Compensation, Training, Motivation Abstrak Penelitian ini berisi tentang analisis pengaruh kompensasi dan pelatihan terhadap moivasi kerja karyawna hotel di kota Bandar lampung. Penelitian dengan metode kuantitatif dengan alat analisis regresi linier berganda dengan bantuan SPSS 25,0. Populasi yang digunakan yaitu karyawan yang bekerja di hotel di Bndar Lampung dengan jumlah sampel penelitian sebanyak 82 responden Hasil penelitian ini sebagai berikut: kompensasi berpengaruh positif dan signifikan terhadap motivasi kerja karyawan, pelatihan berpengaruh positif dan signifikan terhadap motivasi kerja karyawan. Kata kunci: Kompensasi, Pelatihan, Motivasi Kerja
DETERMINASI KEPUASAN MAHASISWA KELAS INTERNASIONAL IIB DARMAJAYA LAMPUNG Betty Magdalena; Viola De Yusa
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 17 (2021): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v17i3.267

Abstract

In attracting international class students, IIB Darmajaya tries its best to give all the best to meet student satisfaction. English is an obligation for international class students in every given course, and they must graduate from that course. This study aims to determine the factors that determine the satisfaction of international class students of IIB Darmajaya and to determine what factors are the most dominant in the satisfaction of international class students. The population in this study were active students of IIB Darmajaya. The sampling method used in this study is non-probability sampling using a purposive sampling technique to obtain a sample of 100 respondents. The analytical tool used in this study is descriptive analysis. The results of the Importance Performance Analysis show the essential attributes, namely regarding students having problems, lecturers/employees can solve problems, the department always finds out what students need. Students feel safe with the final grades of lectures. In general, the student satisfaction index in the international class for the attributes tested is in the reasonably satisfying criteria.
PENGARUH KEPUTUSAN INVESTASI, KEBIJAKAN DIVIDEN, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN Rieke Diah Delarosa Sarmin; Sri Hasnawati; Ahmad Faisol
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 17 (2021): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v17i3.305

Abstract

The decisions that managers in a company will take will affect firm value in their company. This decision consists of investment decisions, financing decisions, and dividend policy. The firm value determined not only the decisions taken but also the amount of profit earned. This research aimed to examine the effect of investment decisions, financing decisions, and dividend policy on firm value. The secondary data in this research was obtained from the official website of the Indonesia Stock Exchange. By using the purposive sampling method, the sample selected was 11 manufacturing companies listed in the LQ45 index. The analysis technique used in this study were descriptive statistics and multiple linear regressions. The error rate used is 5%. The finding shows that investment decisions and profitability positively affect firm value, while dividend policy does not.
Purchase Intention: Pengaruh Price Discount, Bonus Pack Dan Celebrity Endorser Meilaty Finthariasari; Adithya Melano Zetira
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 18 (2022): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v18i0.233

Abstract

This study aimed to determine the effect of price discount, bonus pack, and celebrity endorser toward purchase intention of Moy Stuff online Shop in Bengkulu City. The sample of this research was 180 people of Moy Stuff online shop Consumers in Bengkulu City. This study used observation and questionnaires as techniques for collecting data. Several data analysis techniques were used in this research, including using instrument test, classical assumption test, respondent analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. The results of the tests show that the variable price discount (X1), bonus pack (X2), celebrity endorser (X3) have a partial and simultaneous effect on purchase intention on Moy Stuff online shop in Bengkulu city. From the results of the multiple linear regression test, the regression equation is Y= 0.521 + 0.294 (X1) + 0.135 (X2) + 0.459 (X3). Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh diskon harga, paket bonus, dan celebrity endorser terhadap niat beli online shop Moy Stuff di Kota Bengkulu. Sampel penelitian ini adalah 180 orang Konsumen online shop Moy Stuff di Kota Bengkulu. Penelitian ini menggunakan observasi dan angket sebagai teknik pengumpulan data. Teknik analisis data yang digunakan dalam penelitian ini antara lain dengan menggunakan uji instrumen, uji asumsi klasik, analisis responden, analisis regresi linier berganda, koefisien determinan, dan pengujian hipotesis. Hasil pengujian menunjukkan bahwa variabel diskon harga (X1), paket bonus (X2), celebrity endorser (X3) berpengaruh secara parsial dan simultan terhadap niat beli online shop Moy Stuff di kota Bengkulu. Dari hasil uji regresi linier berganda diperoleh persamaan regresi adalah Y= 0,521 + 0,294 (X1) + 0,135 (X2) + 0,459 (X3). Kata kunci: Diskon Harga, Paket Bonus, Endorser Selebriti, Purchase Initention
Implementasi Manajemen Strategi Melalui Balanced Scorecard Pada UMKM Amelia Snack Dan Cookies Siti Maharani Chairunnisa; Afia Salsabila; Arnita Rahmawaty Aziza; Siti Rahmah
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 18 (2022): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v18i0.307

Abstract

MSMEs, which had an essential role in the economy and employment, are still experiencing several obstacles. Proper strategic management is needed to overcome it. This paper aims to identify problems, formulate key performance indicators, and develop strategies using the balanced scorecard in one of the snack food SMEs in Bekasi. The business process formulation uses the flow of suppliers, inputs, processes, outputs, and customers (SIPOC). This study uses quantitative analysis by taking Amelia Snack dan Cookies as a research object. The primary data was sourced from pairwise comparison questionnaires and structured interviews with owners, direct observation, and supported by secondary data in the form of literature studies. Data processing is carried out by compiling. Fishbone diagrams, key performance indicators, and a balanced scorecard consist of four targets: finance, learning and growth, customer, and internal business. The results showed that Amelia Snack and Cookies had a low level of balanced scorecard in the learning and growth perspective. In addition, it has good levels in the other three views. Formulating the right compensation package, the proper training, and integrated marketing can be done as a development strategy. Meanwhile, the integration of all perspectives is needed for sustainability strategy. Keywords: balanced scorecard, MSMEs, performance measurement, strategic management Abstrak UMKM yang berperan penting dalam perekonomian dan penyerapan tenaga kerja masih mengalami beberapa kendala. Manajemen strategi yang tepat diperlukan untuk mengatasi hal tersebut. Paper ini bertujuan untuk mengidentifikasi permasalahan, merumuskan indikator kinerja utama, dan memformulasikan strategi dengan menggunakan balanced scorecard pada salah satu UMKM makanan ringan di wilayah Bekasi. Perumusan bisnis proses dilakukan dengan aliran supplier, input, process, output, dan customer (SIPOC). Penelitian ini menggunakan analisis kuantitatif den[1]gan mengambil objek penelitian yaitu UMKM Amelia Snack dan Cookies. Data yang digunakan merupakan data primer bersumber dari kuesioner pairwise comparison dan wawancara terstruktur dengan pemilik UMKM, observasi langsung, serta didukung oleh data sekunder berupa studi literatur. Metode pengolahan dan analisis data dilakukan dengan menyusun fishbone diagram, Indikator Kinerja Utama (IKU), dan balanced scorecard yang terdiri dari empat sasaran yaitu keuangan, pelanggan, internal bisnis, serta pertumbuhan dan pembelajaran. Hasil penelitian menunjukkan bahwa UMKM Amelia Snack dan Cookies memiliki tingkat balanced scorecard yang rendah pada perspektif pertumbuhan dan pembelajaran yaitu kepuasan dan kompetensi karyawan. Selain itu, memiliki tingkat baik dalam ketiga perspektif lainnya. Perumusan paket kompensasi yang tepat, pelatihan yang tepat, dan pemasaran terpadu dapat dilakukan sebagai strategi pengembangan UMKM. Sementara itu, integrasi semua perspektif diperlukan untuk strategi keberlanjutan UMKM Amelia Snack dan Cookies. Kata kunci: balanced scorecard, manajemen strategi, pengukuran kinerja, UMKM

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