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<![CDATA[Social media’s influence and service quality on purchasing decisions: a study of PT. Toyota Astra Finance ]]>
<![CDATA[Irdha Yusra]]>;
<![CDATA[Rada Sri Rahayu]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i1.277
<![CDATA[This study aims to determine the effect of social media promotion as a marketing Strategy and service quality to improve purchasing decisions for financing servises products in PT. Toyota Astra Finance branch padang. The sampling method used a purposive sampling technique of 70 samples. The data analysis used was the research instrumenttest, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of this study show that social media promotion has a positive and significant effect on buyer decisions, service quality does not significantly affect purchasing decisions and simultaneously there is a significant influence on social media promotion and service quality on purchasing decisions]]>
<![CDATA[The effect of online behavioural advertising, hedonic shopping, dan shopping lifestyle on impluse buying purchase on Tokopedia ]]>
<![CDATA[Muhammad Sulthan al Thoriq]]>;
<![CDATA[Vidyarini Dwita]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i1.44
<![CDATA[This study is aimed to examine (1) the influence of online behavioral advertising on impulse buying (2) the influence of hedonic shopping on impulse buying (3) the influence of shopping lifestyle by impulse buying on purchased product in E-Commerce, Tokopedia, in Padang. This type of research is a quantitative research with the model design of study is Purposive Sampling. Purposive sampling is a sampling technique, within Tokopedia E-Commerce consumers in Padang City with total sample 232 respondents. This study is used primary data, which shared to E-Commerce Tokopedia consumers in Padang City who has been shop impulsively. The analytical method used is descriptive and quantitative analysis through multiple regression on SPSS 16.0 software. The results of these studies are: (1) online behavioral advertising has a significant effect on impulse buying (2) hedonic shopping has a significant effect on impulse buying (3) lifestyle shopping has a significant effect on impulse buying on purchased product in the Tokopedia E-Commerce application in Padang.]]>
<![CDATA[The influence of experiential marketing and brand commitment on repurchase intention with satisfaction as intervening variables ]]>
<![CDATA[Seski Nadila Arani]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i2.78
<![CDATA[The purpose this study is to analyze: (1) The Effectt Experiential Marketing on Repurchese Intentionn through Satisfaction as an Intervening Variable. (2) The influence of Brand Commitment on Repurchese Intention through Satisfaction as an Intervening Variable. The population in this study were Kupi Batigo consumers in the period 2021. The sampling technique this study was Purposive Sampling with a total sample of 105 respondents in 2021. The data used in this study was primary data obtained through distributing questionnaires to Kupi Batigo visitors. . The results this study indicate that: (1) Experiential Marketing has a significant positive effect on satisfaction. (2) Brand Commitment has a significant positive effect on satisfaction. (3) Satisfaction has a significant positive effectt on Repurchese Intentian.]]>
<![CDATA[The influence of percieved value and percieved quality on revisit intention with satisfaction as a mediating variable ]]>
<![CDATA[Adelya Asidiqhi]]>;
<![CDATA[Yasri Yasri]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i2.148
<![CDATA[The study aims to analyze the influence of Perceived Value and Perceived Quality on Revisit Intention with Satisfaction as mediation on visitors to The Balcone Hotel. This type of research is explanatory. The population of this study is visitors to The Balcone Hotel who have visited the hotel at least once. The study sample was 210 respondents. The study used a structural equation model (SEM) test with smart-PLS 3.0 software. The results of this study include: (1) Satisfaction negatively affects Revisit Intention. (2) Perceived Quality has a positive effect on satisfaction. (3) Perceived Value has a positive effect on satisfaction. (4) Perceived Quality has a positive effect on Revisit Intention. (5) Perceived Value negatively affects Revisit Intention. (6) Perceived Quality has a positive effect on Perceived Value. (7) Perceived Value negatively affects Revisit Intention mediated by Satisfation. (8) Perceived Quality negatively affects Revisit Intention mediated by Satisfaction.]]>
<![CDATA[Effect of brand personality on brand loyalty on Converse brand shoes with brand love as a mediation variable ]]>
<![CDATA[Latifa Putri Anggina]]>;
<![CDATA[Dina Patrisia]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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<![CDATA[This experiment is conducted to analyze (1) the effect of brand personality sincerity on brand loyalty on Converse brand shoes users. (2) the effect of brand personality excitement on brand loyalty on Converse brand shoes users. (3) the effect of brand personality sincerity on brand love on Converse brand shoes users. (4) the effect of brand personality excitement on brand love on Converse brand shoes users. (5) the effect of brand love on brand loyalty on Converse brand shoes users. (6) the effect of brand personality sincerity on brand loyalty mediated by brand love on Converse brand shoes users. (7) the effect of brand personality excitement on brand loyalty mediated by brand love on Converse brand shoes users. The population in this research are all generation z Converse brand shoes users and the sample in this study were all Converse brand shoes users who had use more than once. The sample size in this study was 281 respondent. The data has been collected through online questionnaire. The data has been analyzed by using partial square structural aquation modeling. The result of this study indicate that (1) Brand personality sincerity has no positive and no significant effect on brand loyalty on Converse brand shoes users. (2) Brand personality excitement has no positive and no significant effect on brand loyalty on Converse brand shoes users. (3) Brand personality sincerity has positive and significant effect on brand love on Converse brand shoes users (5) Brand love has positive and significant effect on brand loyalty on Converse brand shoes users. (6) Brand personality sincerity has significant effect on brand loyalty through brand love as mediation variable on Converse brand shoes users. (7) Brand personality excitement has significant effect on brand loyalty through brand love as mediation variable on Converse brand shoes users.]]>
<![CDATA[The effect of experiential quality, experiential value and image in increasing experiential satisfaction and revisit intention ]]>
<![CDATA[Herru Sugandi]]>;
<![CDATA[Vidyarini Dwita]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i2.284
<![CDATA[The purpose of this study was to analyze the effect of experiential quality, experiential value and image in increasing experiential satisfaction and revisit intention at the ABG Lubuk Minturun Swimming Pool. The population in this study were all people who had visited the ABG Lubuk Minturun Swimming Pool, the number of which was not known with certainty. While the number of samples in this study amounted to 170 respondents using purposive sampling method. The analytical technique used is SEM analysis using smart PLS3. The results of the study are (1) There is a significant effect between experiential quality and experiential satisfaction. (2) There is no significant effect between experiential value and experiential satisfaction. (3) There is a significant and positive effect between image and experiential satisfaction. (4) There is a significant and positive effect between experiential satisfaction and revisit intention. (5) There is a significant and positive effect between experiential quality and revisit intention. (6) There is a significant and positive effect between experiential value and revisit intention. (7) There is no significant effect between image and revisit intention.]]>
<![CDATA[Effect of market orientation, entrepreneurial orientation and technology orientation on business performance ]]>
<![CDATA[Indah Permata Sari]]>;
<![CDATA[Thamrin Thamrin]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i2.286
<![CDATA[The purpose of this study was to analyze the effect of entrepreneurial orientation, market orientation and technology orientation on business performance in the Bilih fish business of Danau Singkarak Kenagarian Guguak Malalo. The population in this study were all business owners of Ikan Bilih Danau Singkarak Kenagarian Guguak Malalo. The number of samples in this study was obtained with a total sampling of 45 samples. The analysis technique used is multiple regression. The results of this study indicate that entrepreneurial orientation, market orientation and technology orientation have a significant influence on business performance in the Bilih Fish business of Danau Singkarak Kenagarian Guguak Malalo.]]>
<![CDATA[The impact of online marketing influencers on consumer purchase decisions ]]>
<![CDATA[Rika Alis Handayani]]>;
<![CDATA[Gugyh Susandy]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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<![CDATA[The rise of technology and information systems is increasing, creating new habits that are preferred by people today, such as finding the information necessary for personal or business interests. Social networks have evolved into an information center commonly used by the community to fill free time.The increase in internet users creates a new profession that acts as a reference information center for a particular community of content about a product and conveying the benefits of a product, then if someone is interested in looking at the content and decides to buy the product, a purchase decision is made by the consumer. Buying decisions are influenced by several factors, one of which is influencers. David Gadgetin is a content creator who actively creates content on Smartphones. The Samsung Smartphone is one of the Smartphones David often talks about on his Youtube channel. This study was conducted to determine whether Influencer Marketing has an impact on Samsung Smartphone purchase decisions at the Subang Regency Society. Deliberate sampling was used as the sampling technique, then the collected data was processed using IBM SPSS Statistics 22. The results of this study show that Influencer Marketing influences buying decisions on the Samsung Smartphone with a large influence of Influencer Marketing on buying decisions of 36.5%, while the rest is influenced by other unchecked variables.]]>
<![CDATA[The effect of social media usage on sustainable purchasing attitude with drive for environmental responsibility as a mediation variable ]]>
<![CDATA[Lidya Hamdani Putri]]>;
<![CDATA[Perengki Susanto]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i2.296
<![CDATA[The purpose of this study was to test the effect of Social Media Usage on SustainabIe Purchasing Attitude with Drive for EnvironmentaI ResponsibiIity as a mediating variable on consumers of The Body Shop in Padang City. In this study, the data used are primary data obtained from questionnaires and disseminated online with the help of Google Forms. The criteria for filling out the questionnaire are people who have bought and used The Body Shop products. A total of 200 respondents. The analysis tool uses the PLS (Partial Least Square) approach which is a Structural Equation Modeling (SEM) approach using SmartPLS 3.3.9 software. The results of the SmartPLS 3.3.9 analysis show that Social media usage has a positive and significant effect on Suistanable Purchasing Attitude as evidenced by the P-Value value of 0.001 < 0.005. SociaI media usage has a positive and significant effect on Drive for environmental responsibility as evidenced by the P-Value value of 0.000 < 0.005, then Drive for EnvironmentaI ResponsibiIity has a positive and significant effect on SustainabIe Purchasing Attitude with a P-Value of 0.000 <0.005, then the variable SociaI Media Usage on the Sustainable Purchasing Attitude variable in mediation by the Drive for EnvironmentaI ResponsibiIity variable has a positive and significant effect with a P-Value value of 0.000 < 0.005.]]>
<![CDATA[Children educational policy purchase decision among consumers in Lagos, Nigeria: awareness, trust and socio-economic status as influencing factors ]]>
<![CDATA[Ajibola Abdulrahamon Ishola]]>;
<![CDATA[Akeem Adekunle Kenku]]>;
<![CDATA[Muhibat Ayoni Oladimeji-Araoye]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i2.303
<![CDATA[This study examines the influence of socio-economic status, trust in the insurance company, and knowledge/awareness of insurance products on the intention to purchase children's educational insurance policies. The research design for this study is a cross-sectional design. Three hundred participants were selected using a convience sampling technique. Data was collected via Standardised instruments and analysed using t-test for independent samples, Pearson correlation and multiple regression analysis at 0.05 level of significance (p<.05). The results demonstrated that Customers' socio-economic status, trust in the insurance company, attitude towards children's educational insurance policies, knowledge/awareness influenced and predicted intention to purchase children educational insurance policies. Given that knowledge, socio-economic status, trust and attitude are strongly linked to behaviour, marketers of insurance services targeting Nigerians must incorporating fundamental psychological reactions to these products into their marketing campaigns in order for people to embrace insurance products and their associated benefits.]]>
