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JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
Published by Transpublika Publisher
ISSN : -     EISSN : 28100832     DOI : https://doi.org/10.55047/jhssb
Core Subject : Social,
Law, Crime, Criminology & Criminal Justice Social Sciences
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) has main objective which is to cater an intellectual platform for the international scholars. JHSSB aims to promote interdisciplinary studies in business and social science and become the leading journal in humanities, social science and business in the world. The JHSSB journal publishes research papers in the fields of management, marketing, finance, economics, banking, accounting, human resources management, international business, hotel and tourism, entrepreneurship development, business ethics, international relations, law, development studies, population studies, Social and political science, history, journalism and mass communication, corporate governance, cross-cultural studies, public administration, psychology, philosophy, sociology, women studies, religious studies, social welfare, anthropology, linguistics, Literature, Art, Anthropology, Ecology, Geography, Education, Governance, Public Administration. and so on. All manuscripts are double-blinded peer reviewed.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 2 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2024): FEBRUARY (IN PRESS)" : 2 Documents clear
THE INFLUENCE OF VIDEO ADVERTISING, PRICE DISCOUNTS AND FREE TIKTOK SHOP SHIPPING ON PURCHASE INTEREST OF NORTH SUMATRA UNIVERSITY STUDENTS Zahra Tursina; Hafiza Adlina
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY (IN PRESS)
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.877

Abstract

Tiktok Shop is an e-commerce platform highly sought after by Indonesian consumers, with a significant presence in the global market. This research seeks to evaluate the impact of video advertising, discounts, and free shipping on purchasing intent among students at the University of North Sumatra. Employing a quantitative methodology, this study utilized a sample of 100 students who are TikTok users. The sampling technique employed was purposive sampling, with 100 respondents participating. Primary data was collected through questionnaires distributed via Google Form, complemented by secondary data from existing literature. The research involved testing the reliability and validity of the research instrument, assessing classical assumptions, and analyzing hypotheses through multiple linear regression in SPSS. The findings demonstrate that video advertising, discounts, and free shipping exert a significant and positive influence on the purchasing intent of University of North Sumatra students, both individually and collectively. The results of the F-test indicate that the three independent variables jointly account for a substantial 47% influence on the purchasing intent of University of North Sumatra students.
EFFECT OF WORK-LIFE BALANCE AND EMOTIONAL INTELLIGENCE ON EMPLOYEE PERFORMANCE: (Study on Employees of PT Bank Tabungan Negara Medan Branch Office Consumer Collection Recovery and Asset Sales Unit Division) Selli Matakena; Ainun Mardhiyah; Onan Marakali Siregar
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY (IN PRESS)
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.878

Abstract

This study examines the influence of work-life balance and emotional intelligence on employee performance within PT State Savings Bank's Medan Branch Office Consumer Collection Recovery and Asset Sales Unit Division, employing a quantitative research approach. The 61 employees in this division serve as the study's population, selected using a nonprobability sampling technique with a saturated sample model. Data collection involves primary methods like observation, interviews, and questionnaires, supplemented by secondary data gathered through library research. Through a series of analytical procedures, including validity and reliability tests, classic assumption tests, multiple linear analysis, and hypothesis testing, the research reveals that both work-life balance and emotional intelligence have significant individual effects on employee performance. Furthermore, when considered collectively, these variables exhibit a substantial influence on employee performance, as indicated by an R value of 0.885 or 88.5%. The adjusted R Square value shows that work-life balance and emotional intelligence can account for 77.6% of the variance in employee performance, while the remaining 22.4% is influenced by unexamined factors.

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